Executive Summary

The Document and Content Management Decision Matrix was developed bySilverside to help Business Executives, IT Managers and End Users understandthe broad spectrum of technologies used to manage, share and use businessdocuments & content – collectively known as ‘Document Sharing’, ‘DocumentCollaboration’ and/or ‘Document Management’ solutions.

The Matrix is part educational, part selection tool, used to guide a customertowards the most appropriate solution area based on (i) the degree of usage orneed and (ii) the degree of central control the organization requires or wants toexert over its documents and content. Our Matrix contains 4 solution quadrants:Document Sharing, Document Collaboration, Document Point Solution andEnterprise Content Management.

Often at the conclusion of an exploratory discussion, a customer will perceivethemselves landing in two or three quadrants, not just a single one. We call this‘spanning the Matrix’. Silverside recommends two (2) different options to spanthe Matrix: (i) Deploy a hybrid model comprising of multiple solutions from eachquadrant or (ii) Pick the Document Management solution that ‘Gets it Right’:Docova Document Manager.

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Table of Contents

Part I: The Life (and Death) of a Document ......................................................4Stage I: Document Creation..............................................................................4Stage II: Review and Approval ..........................................................................4Stage III: Release..............................................................................................4Stage IV: Retirement.........................................................................................4

Part II: The Document and Content Management Decision Matrix Primer ...5Horizontal Axis: Degree of Usage Specificity .................................................... 5Vertical Axis: Degree of Central Control............................................................5

Part III: Mapping to the Decision Matrix............................................................7Quadrant I: Document Sharing..........................................................................7Quadrant II: Document Collaboration................................................................ 9Quadrant III: Document Point Solution............................................................10Quadrant IV: ECM (Full Document and Content Management ) .....................11

Part IV: The Silverside Advice: Span the Matrix for the Best Results..........13About Silverside................................................................................................ 15About the Authors ............................................................................................15

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Part I: The Life (and Death) of a Document

Every document has a ‘life’ and ultimately a ‘death’. Factors like regulatory laws,corporate policies, and the type of content will impact how long that life will be.

Whether a document lives for seven (7) days or beyond seven years, every documentgoes through the same four (4) stage lifecycle: Document Creation, Review/Approval,Release, and Retirement.

Stage I: Document CreationEverything has a starting point. For a document, this is in the form of either (i) aDocument Draft or (ii) an Electronic Document Capture.

1. Document Draft Creation The process of developing a new document through new and/or repurposed

content materials. The draft document is created either by an individual or agroup or team of people (“document collaboration”)

2. Document Capture The process of converting a paper-based document into an electronic replica

Stage II: Review and ApprovalOnce the Author(s) have created the final document, it might have to be fully vettedbefore being authorized (“Approved”) for its intended use. Note: Those documents notrequiring a formal approval, this stage is combined with Stage III.

Stage III: ReleaseThe formally Approved document becomes “Released” – entering a static state in whichno modifications or edits can occur. At this point, the document is placed into arepository to be accessed and consumed by a broader audience or is advanced to itsintended audience (ie. A proposal sent to a client or an expense claim to be paid).

Stage IV: RetirementVery few things are timeless. A document enters “Retirement” when it becomesirrelevant (the information has changed, used for its intended purpose, etc). WhenRetired, the document is either (i) retained for future reference (“Archived”) or (ii)permanently destroyed (“Deleted”).

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Part II: The Document and Content Management Decision Matrix Primer

From our numerous conversations with customers, we found many shared the sameconfusion and/or misconceptions regarding solutions labeled ‘Document Sharing’,‘Document Collaboration’ and/or ‘Document Management’. These discussions formedthe foundation of the Document and Content Management Decision Matrix.

The Decision Matrix serves as our discussion tool, guiding customers through the largespectrum of technologies found in the areas of Document Sharing, DocumentCollaboration and Document Management. Whether employing the Matrix with BusinessExecutives, IT managers, and/or End Users, the tool provides focus; framing thepotential benefits and drawbacks of a particular solution in context of the expectedusage, document lifecycle, IT strategy and end user requirements.

Horizontal Axis: Degree of Usage SpecificityThe horizontal axis measures the Degree of the Usage Specificity. Do you need to:

Share files for only one short term event (ie. a project) or really needto share all files across the organization?

Improve one specific process or would multiple document andcontent-driven processes benefit from a repeatable approach?

The more specific or defined the need, the greater likelihood the solution is available ‘outof the box’.

Vertical Axis: Degree of Central ControlThe vertical axis measures the Degree of Central Control.

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In other words, the vertical axis measures the extent to which business content ordocuments are subjected to regulatory compliance, corporate policies, organizational‘comfort’ level and/or aligned with business processes.

Not all documents and content need to be treated equal, so they don’t have to becontrolled in the same manner. Some documents must be tightly integrated withbusiness processes, others have no connection. Some types of content must have oneversion of truth, for others it’s not as critical. The preference for control will dictate thecourse of action.

Where you land vertically on the Matrix is partially determined by Who should retain“Administrative” control over the document: The organization (IT Group), End Users orsome mix in-between.

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Part III: Mapping to the Decision Matrix

Quadrant I: Document Sharing“I just want to share some files for my (small) project”

Users just want to quickly share their files. Document Sharing solutions aim tomake it easy for people to share documents within a group. The core functionalityof Sharing solutions focus on the simple sharing of documents.

The solutions are hosted by a 3rd party. Users don’t have to wait for IT to make a‘decision’; they can instantly start sharing files by just creating an account withone of the readily available services on the Internet.

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Functionality for the Document Lifecycle

Functionality beyond document sharing is either non-existent or very simplisticand static. This limited functionality makes these solutions ideal for only onepurpose: to share files and documents.

Examples

Google® Docs LotusLive® 4Shared.com

Benefits: Instant availability Cost: Free to very low End Users can control their own destiny

Drawbacks: No structure – everyone has their own idea on structuring their ‘information’.

This could become very chaotic very quickly External ownership of documents. Documents reside on a 3rd party server

outside your control, your firewall. You’re dependant on the 3rd party forsecurity

No warranties / guarantees. Documents get deleted? Too bad. Service goesdown? Tough luck. Backups probably don’t exist

Reliable Internet access required No IT control, no IT involvement. For documents that carry an inherent

degree of risk, Document Sharing solutions represent a significant amount ofunnecessary risk

Lack of expansion. The platform ‘is what it is’, expansion will not be possible

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Quadrant II: Document Collaboration“We want to roll out Collaboration functionality across the organization. We’re willing tomake the investment”

Organizations who want more than simple sharing are initially attracted toDocument Collaboration solutions.

Going beyond simple sharing, Document Collaboration solutions aim to make iteasier for groups of people to jointly create documents and share them withintheir group. The core functionality is focused on driving out the inefficienciesassociated with creating draft documents (Stage One of the document lifecycle).

Functionality for the Document Lifecycle

Functionality and tools are concentrated towards jointly creating documentswithin a group or team, with these tools generally easier to use than thoseprovided with a typical ECM solution. While Collaboration solutions have deeperfunctionality than Sharing solutions, common features like version control, checkin/check out, security and workflow are still relatively basic and not at the level ofdepth contained within an ECM solution.

Examples IBM Lotus® Quickr® Microsoft SharePoint® EMC Documentum® eRoomTM

Benefits: Customizable User Interface. Standards can be set Designed for ‘Ease to use’ Internal ownership of documents and content Administrative Control and Insight. Better insight into the usage, control over

storage of the documents, etc Integration with Business Productivity applications (Microsoft Office, email,

etc) Broad usage

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Drawbacks: Cost: Requires hardware, software licenses, and general maintenance and

administrative support End users can control Security and Privileges for documents and content.

Might result in a violation of your corporate policies Requires specific version of business applications and add-ins Just because it’s offered and available, doesn’t mean it’ll get used. End users

may need some education on why they should use the solution

Quadrant III: Document Point Solution“We just need to get a handle on Process X”

Your view or need is narrow: You just want to make Process X more productive.You want full control over that specific type of document as it relates to a specificprocess -- and have no concern for other processes or document types. In otherwords, you want the ECM functionality (Quadrant IV) for just one or twodocuments or processes. Typical examples include managing incoming invoices,Quality Management systems, and managing proposals.

Functionality for the Document Lifecycle

Point Solutions are designed to handle the complete lifecycle of a particular typeof document or content as it relates to a particular process. This limits the abilityto extend the same functionality to different documents within the organization.For Document Creation, some Point Solutions may limit themselves to justDocument Capture functionality.

Examples BasWare Square

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Benefits: Ready to go ‘right out of the box’: The solution has built-in document

templates to facilitate the specific document type required “Experience Included”: The vendor has probably already ‘baked in’ the latest

best practices in relation to the process you’re trying to solve Fast implementation Pre-calculated Return on Investment (ROI): Based on previous experience,

vendor has a firm idea of the expected ROI. Some vendors may offer aguaranteed ROI.

Rich Document Management functionality specific to one particular process

Drawbacks: Limited Customization: If you have a specific requirement not addressed by

the solution, you may be out of luck. Extending beyond the initial applicationinto other Document Management applications is not possible

Solves only one problem area. Multiple solutions are required for eachproblem or challenge

Require Multiple Point Solutions? Each one will have different User Interface.Users will have to manage multiple profiles, IDs and passwords

Product development is dependant on the vendor’s future vision of theprocess or problem area

High entry investment

Quadrant IV: ECM (Full Document and Content Management )“We want full control over our documents and content, but want to make our people andprocesses more productive at the same time …”

The AIIM Association defines Enterprise Content Management (ECM) as “thestrategies, methods and tools used to capture, manage, store, preserve, anddeliver content and documents related to organizational processes1.”

The goal of ECM is to control all aspects of all documents or content within theorganization over its entire lifetime to ensure compliance with corporate policiesand/or regulatory laws. ECM usage can be limited to just a particular process(see “Document Point Solution” above) or across all the documents, content andprocesses within the organization (“Document and Content Management”). TrueECM requires a long term, strategic view for your documents and content, as theimplementation can take several months or years to be truly effective.

1 AIIM ECM Definition: http://www.aiim.org/What-is-ECM-Enterprise-Content-Management.aspx

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Functionality for the Document Lifecycle

While spanning the entire document lifecycle, traditional ECM solutions areperceived to be too difficult, time consuming and/or expensive to use. This haslimited their use during the Document Draft Creation stage. Therefore most ECMsolutions are known for their deep, robust functionality for controlling all aspectsof the document after the Initial Document Creation stage.

Examples IBM FileNet® IBM Content Manager® EMC Documentum® OpenText eDocsTM

Alfresco Enterprise Edition

Benefits: Complete control over your documents and content One platform, one user experience Integration opportunities (Business Office Productivity suites, Enterprise

applications, email, etc) High availability Highly customizable Applicable to multiple document types. Reusable across many processes

Drawbacks: High license costs, long implementation times, and complex to manage Multiple servers often required User Interface traditionally not user friendly. Users don’t like using it Users view some compliance requirements as barriers to getting their job

done Requires specific expertise to implement and make successful

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Part IV: The Silverside Advice: Span the Matrix for the Best Results

Business Users like the relative simplicity of a Document Collaboration solutionbecause of the associated ‘quick start’ and ease of use capability these solutionspossess vs. traditional ECM solutions. Document Point solutions are appealingbecause everything is “ready out-of-the-box” and the process headaches can besolved almost immediately.

In contrast, the ECM solution strongly appeals to the IT group because of theflexibility to manage multiple document and content types, while offering apotential for long term savings and better customization vs. leveraging multipleDocument Point solutions.

Most decisions get stuck or delayed, as each stakeholder group weighs inon which approach is the better choice:

Solve one tactical challenge nowwithout considering the rest of the organization

orInvest the time to solve multiple challenges and move the organization

in a more strategic direction with one solution or approach?

Fortunately, it doesn’t have to be this way. Rather than minimizing the trade offswith an ‘Either/Or’ decision, the concerns of both groups can be satisfied byspanning the Matrix quadrants:

1. Combine Document Collaboration with Document Point Solution(s) orECM

Under this hybrid model, End Users benefit from a Standardized UserExperience. Adding new ‘functionality’ through different Point Solutionsbecomes seamless to the User with a common, standardizedCollaboration interface.

This model becomes challenging when multiple Point Solutions areinvolved, because each one must be managed and maintained separately.The functionality contained in one Point Solution may not be available inanother, thus might create End User conflict (Ie. “I have it for X, I don’tunderstand why I can’t have it for Y…”).

2. Pick a Document Management solution void of the traditional ECMdrawbacks: Docova® Document Manager

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Docova has done an excellent job of addressing the performance gap betweenDocument Collaboration and ECM solutions by combining ‘Right for You’ ECMfunctionality with the intuitive user experience & collaborative tools associatedwith Document Collaboration solutions.

Docova is very intriguing because it’s the only solution we’ve recommended thatcombines the strengths of each quadrant solution into one product – essentiallyallowing Docova to span multiple quadrants in our matrix. As such, werecommend Docova be included in most research or selection processdiscussions. We base this recommendation on:

“Rich-Enough” FunctionalityMost organizations don’t require all the functionalities associated withECM solutions. Docova provides a solid, deep feature set that willsatisfy most organizational IT requirements for the next 3-5 years,while releasing regular updates with new and enhanced functionality.

Ease of Use (Intuitive User Experience)One of Docova’s core advantages is Ease of Use for both End Usersand IT Developers. The User Interface can be standardized andtailored, creating cost savings on training and End User errors. In fact,our customers report Docova is so simple to learn that they don’trequire extensive training, leading to additional cost savings up-front(vs. other solutions).

Lower Total Cost of OwnershipFrom a licensing perspective, Docova is less expensive versus theCollaboration-Point Solution hybrid model (and against other ECMsolutions as well).

Administration: One Platform.While the User Experience is standardized under the DocumentCollaboration & Point Solution hybrid model, you’re still managing andmaintaining separate underlying platforms. With Docova, you’remanaging only one platform.

Flexibility and Speed to DevelopRolling out new document and content applications doesn’t takemonths, only a few days with Docova. This critical factor enablesorganizations to achieve the Document Point solution’s ‘near instant’usage on a reusable, extendable platform again and again – withoutthe additional license costs for multiple Point solutions.

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About Silverside

Silverside is an IBM award-winning Business Partner specializing in DocumentManagement, Social Intranet, and Enterprise Search. Silverside is based in theNetherlands (Gouda).

About the Authors

Roland Driesen,Business Consultant & Founder, Silverside.

Roland Driesen founded Silverside in 1998 as one of the first companies to focuspurely on Knowledge Management. Over the past twelve (12) years, Roland hasworked actively with over one hundred clients in building Document Managementand Social Intranets solutions.

Always inquisitive, Roland is an avid adventurer, always seeking to climb thatnext highest mountain or exploring another isolated desert.

Femke Goedhart,Sr. Consultant, Silverside.

Femke Goedhart has been involved with numerous IBM Lotus products over thelast ten (10) years. Femke’s specialty is translating and analyzing complexbusiness requirements into technical document management, collaboration andworkflow solutions.

Femke’s extensive hands-on expertise in IBM Domino® Document Manager,Domino Workflow and Lotus® Quickr® was recognized in 2009, when IBMselected Femke as a co-author of the IBM Redbook "Self Assessment andStrategy Guide for Migrating from Domino Document Manager".

Silverside and the Silverside Logo are trademarks of Silverside B.V. Docova Document Manager and the Docova Logo areregistered trademarks of DLI.tools Inc. All other trademarks or registered trademarks belong to their respective owners.