Which Social Media Platform Should I Use With Examples from Home Security Business

Why Should I Use Social Media?

Facebook, Twitter, or Linkedin?

Vickie Christensen Facebook: http://www.facebook.com/wellmanworksTwitter: @vickiejeancLinkedIn: http://www.LinkedIn.com/in/vickiejeanc

Presented by:

http://www.facebook.com/wellmanworks

Building Customer RelationshipsWith Facebook

Website Suggests Like

Facebook

Offer Incentive for Clicking

Facebook Like

Special Offers Only via

Facebook

Special Offer Link Goes Back to

Specific Website Page

Please Like My

Facebook Page

Why Facebook?

• 750 million users

• 50% of users are online every day

• Generates a staggering 770 billion page views

• More than half of U.S. user base age 26 to 64

http://www.facebook.com

Wellman Works, Ltd. http://www.wellmanworks.com

What Can You Do With Facebook?

Build Network and Create Community

•Create a Profile•Profile primarily focuses on more personal matters such as family and hobbies

•Talk with friends and share personal information

•Photo Sharing

•Video Sharing

•Events


What Do Facebook Users Do?Statistics

•130 friends

•Sends 8 friend requests per month

•Spends an average 15 hours and 33 minutes per month

•Visits 40 times per month

•Spends 23 minutes on each visit

•Connected to 80 community pages, groups and events

•Creates 90 pieces of content each month


How Does Facebook Help With the Security Industry?

Gives Your Business the Opportunity to:

•Listen to Your Customers

•Provide Platform for Customers to Post Experiences

•Post FAQ’s For Quick Answers

•Capitalize on Great Experiences, Diffuse & Repair Others Quickly

•Gain Exposure & Lead Customers Back to Web Site for New Offers

•Share Events & New Products


Building Customer RelationshipsWith Twitter

Ask Customers to Follow You

Send out Tips to Customers

Respond to Customers Questions

Share Success Stories

Stay in Front of Customers

Create Loyalty Follow Leaders in Your Field

Why Twitter?

Build Network and Promote Brand and Events

•Respond with 140 characters using links to articles, pictures, videos

•Follow others -

•Listen to Your Competition and Gain Information

•Gain followers to build your network

•Promote your brand through blogs and events

http://www.twitter.com


Twitter Statistics

•Over 350 million tweets per day

•Over 200 million registered accounts

•Over 100 million active users per month

•460,000 new accounts per day

•Search queries per day – 1.6 billion


How Can Twitter Help You in the Security Industry?

Customers Can:

Voice Concerns & Passions

Get Quick Help

Get Quick Answers

Follow Your Special Offer


You Can:

Listen to Your Competition

Give Quick Help

Give Quick Answers

Lead Potential Customers

Why LinkedIn?

•LinkedIn Targets Professionals - Increase Expert Positioning

•Create Profile

•Describe professional background

•Connect & communication with other professionals

Join Professional Groups Post/Answer Questions

Create Professional Groups Recommend


http://www.linkedin.com

LinkedIn Statistics

• French

• German

• Italian

• Japanese

• Portuguese

• Spanish

• Swedish

• Russian

• Turkish

• Romanian

•135 million members in over 200 countries and territories•Fifty-nine percent of LinkedIn members are non-US•2 billion people searches on LinkedIn in 2010; 2011 est. 4 billion searches


LinkedIn is currently available in eleven languages including English:

How Can LinkedIn Help You in the Security Industry?

•Answering Questions and Joining Groups in LinkedIn Creates:

•New Customers

•Increased Visibility

•References

•Expert Status

•Known in Your Field

•Greater Knowledge of Industry


SIAC IS NOW ON TWITTER, LINKEDIN & WORDPRESS

• The Security Industry Alarm Coalition (SIAC) is stepping up its efforts to reach law enforcement, citizens and companies in the security industry by adopting several new social media tools.

• Short messages will be frequently delivered via Twitter. LinkedIn will connect users with SIAC services. At WordPress, SIAC will blog on successful alarm reduction techniques and invite discussion and comments from viewers.

• “Central to our mission is getting the word out about what we do,” said SIAC Executive Director Stan Martin. “…that there are still many groups who are unaware of the services we provide. The social media tools we now employ offer a great way to connect with many of our key constituents.

• To succeed in reducing the number of unnecessary alarm signals, people need to know who we are and the solutions we provide.”


Facebook – Good Examples








Facebook – Needs Improvement


Stopped connecting with customers

TWITTER – Good Example












TWITTER – Needs Improvement


They stopped connecting with their customers

LinkedIn Answers


This Could Be You!

LinkedIn Answers


This could be your business name!

LinkedIn Groups


Mitigate Bad Press ThroughSocial Media


Company isn’t listening and didn’t respond. A missed opportunity for Great Customer Service.

Add Owner Comment is Blank!

Your Security Business Can Benefit From These Platforms

Use LinkedIn to establish & grow network

Use Facebook to learn about your

customer, broaden your reach and focus –

present special offers, updates, & reasons

to stay

Add Twitter to stay in front of your

customer, lead customers back to special

offers, solve issues, share great experiences

& informationWellman Works, Ltd. http://www.wellmanworks.com

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Which Social Media Platform Should I Use With Examples from Home Security Business