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Why You Should Care?!?

51,000+ Reddit Visits1,000+ Likes54,000+ StumbleUpon

170,000+ Reddit Visits 3,000+ Likes

15,000+ Reddit Visits225 Likes

= Traffic, Links, Social Signals, Branding, Feedback, Followers, and even Conversions…

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Why You Should Care?!?

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There Are Reddits Inside Reddit?Who’s Your Daddy? You’re Putting That Where? When? Titles Are Everything, Comments Too!TIL Reddit Counts Votes LogarithmicallyAccounts Matter, But Don’t MatterAck! There’s Ads on Reddit?MultiRedditsReddit GoldTL;DR… Where’s The Cliff Notes

*YSK = You Should Know*ELI5 = Explain it Like I’m 5*TIL = Today I Learned*TL;DR = Too Long, Didn’t Read

YSK Reddit (ELI5)

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Reddit.com = DashboardSubReddits = CategoriesSubReddits individually created by user

Set and follow their own rules

Reddits Inside Reddit?

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Who’s Your Daddy?

Admins run the siteModerators run SubRedditsKnow and Abide by the RulesKnow the moderators

Who is on whenWhat do moderators submitTheir personalitiesAre they active in /r/reporthespammers

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You’re Putting That Where? When?Understand Where to Submit

Redditlist.comBiggest not always best

Remember FP thoughMultiple SubRedditsResubmitting

Know the SubReddit RulesTIL has to be two months oldBestOf is only for Reddit linksNSFW needs to be nudeWorld News excludes USYSK is text only

Submit during ‘waking up hours for Americans’

Morning EST

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Titles Are Everything, Comments Too!

Titles include descriptions, unique to RedditComments set tone for submissionMUST be grammatically correctMUST be accurateShould contain established Reddit formats

(x-post /r/TIL)TIL

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TIL Reddit Counts Votes Logarithmically

http://lmgtfy.com/?q=The+logarithmic+scale10 / 100 / 1000 + Time since submissionDownvotes really hurt Don’t abuse network or game Reddit

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Accounts Matter, But Don’t Matter

Established Accounts Bypass Some Filters

Shadow Bans and FiltersNew to RedditNew to SubRedditAccount FilteredDomain Filtered

Checks (While Logged Out)View Profile for Page Not foundCheck New Section

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Reddit Ads

Link or TextCPM Based

$0.75 CPM$5.00 Min

Front Page or SubReddit

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• Related Subreddits• Activity levels

• Redditlist.com• Metareddit.com

• Monitoring service

Reddit Ads: Choosing Subreddit

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• SubReddit rules• Research other ads• Use accepted formatting

• TIL when in /r/TodayILearned

Reddit Ads: Know Your Subreddit

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• February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and now show by default to ABP users• Paid vs Natural Traffic

Reddit Ads: ABP

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MultiReddits

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Reddit Gold

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TL;DR… Where’s the Cliff NotesTake the time to understand Reddit

Memes, slang, titles, commenting, SubRedditsSubReddits (aka categories) are user owned

Get to know the mods and how they run themSubmit to the right SubReddit

Amount of active users, how competitive, targetedSubmit morning EST

Titles and Comments are super importantProper grammar, established slang, accurate

First 10 votes are the most important, downvotes hurt

Use comments to set the tone, don’t abuse network

Account banned, then make anotherConsider testing their Ad system

Connect With Me…

Facebook.com/kairaymediaFacebook.com/brentcsutoras

+kairaymedia+brentcsutoras

@kairaymedia@brentcsutoras

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