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What's a Product Manager?

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A lot of people have asked me what my job is. I gave this talk at Maker's Academy in London to a group of student devs who wouldn't have been exposed to the concept of the role prior to having to go out and get a job.

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Page 1: What's a Product Manager?
Page 2: What's a Product Manager?

Pivotal Labs Confidential

   

Hi.

PIVOTAL LABS

I’m a Product Manager

I’m Rosemary

Page 3: What's a Product Manager?

Pivotal Labs Confidential

   

Sources:

Janice Frasier, Pivotal Labs + Luxr

Pivotal Labs Product Managers Practice

PIVOTAL LABS

Page 4: What's a Product Manager?

Pivotal Labs Confidential

   

What does Product Manager mean to you?

Page 5: What's a Product Manager?

Development

Design

Product Managers sit here.

Where We Live

Business

Users

Page 6: What's a Product Manager?

We are neutral

Page 7: What's a Product Manager?

We build bridges

Page 8: What's a Product Manager?

We bring everyone to the table

Page 9: What's a Product Manager?

We point out risk

(don’t be that guy)

Page 10: What's a Product Manager?

We measure and test

Ask me what 9 x F is.

It’s Fleventy-Five.

Page 11: What's a Product Manager?

So what does all this REALLY mean?

Page 12: What's a Product Manager?

Balanced Teams

Page 13: What's a Product Manager?

PM Tasks

BUILD THEBACKLOG

WRITE STORIES

COORDINATEDESIGN

RUN IPMS

RETROSANSWERQUESTIONS

ACCEPTSTORIES

RUN DEMOS

Page 14: What's a Product Manager?

Pivotal Labs Confidential

   

Cadence

TEAMSTANDUPS

OFFICESTANDUPS

DAILY WEEKLY

IPMS

RETROS

Page 15: What's a Product Manager?

Pivotal Labs Confidential

   

IPMs

Review unfinished stories in current sprint

State goals for next sprint

Review stories

Estimate*

*Lots of different ways to do this

Everyone is in the room

Page 16: What's a Product Manager?

StoriesAs a _______ I want to ______

because ______.

Requirements in Gherkin

Acceptance criteria

Design Mock-Ups

Page 17: What's a Product Manager?

Team Culture

Pivotal Labs Confidential

Kent Beck taught us in Extreme Programming that:Courage to speak truths pleasant or unpleasant fosters communication and trustCourage to discard failing solutions and seek new ones encourages simplicityCourage to seek real concrete answers creates feedback These are the challenges PMs face

Page 18: What's a Product Manager?

Some things PMs are NotYour MomYour Secretary

A Fascist Dictator

A Superhero

We are the Glue.

Page 19: What's a Product Manager?

Pivotal Labs Confidential

   

But what about the Product?

Page 20: What's a Product Manager?

Pivotal Labs Confidential

   

MVP

“The MVP of a wedding cake is a delicious cupcake.”

Janice Frasier

Page 21: What's a Product Manager?

Pivotal Labs Confidential

   

Thank you!

Questions?

@rozemaryking