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A personal and tongue in cheek look at some of the current problems with content marketing and what might be dome about it!
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What Matt Cutts could do next!
A light-hearted look at what simple things could be done to improve the quality of content
Richard Masters
The ProblemPenguin and Panda have changed the agenda
Content is now firmly seen as “king” for marketing
Result=
Quantity seen as the key to rankings
Tsunami of low quality content
Regurgitation and plagiarism rife
Over posting one of the biggest turn-offs for consumers:
They are hitting the unsubscribe button
Or desperately turning to curation services for help
Google is on the case!
Authorship as guide to qualityExpanded quality guidelines for authorsLong form content identified in search+1’s
Great, but is this enough?
Below are four suggestions based upon my personal prejudices!
1. Relegate posts and articles which use numbers in the title
Someone, sometime, suggested this was a winning format!
Easy to produce content
Usually contained borrowed and only loosely related points
Lack contextual narrative andinsights
2. Penalise anything with word “Awesome” in it.
Surely everything cannot be “Awesome”?
Used to give things an exaggerated sense of importance
English language is rich in subtle variations
Good articles should be balanced, show judgement, and use words meaningfully
3. Ignore authors with self appointed job descriptions
Can you trust the veracity of content from someone with a self appointed job description?
4. Demote organisation which promote publication schedules
Great for large organisations with multiple authors
For individuals and small businesses the are tyrannical and lead to pressure to produce content
Write when you have something to say not because you have to!
In Closing
Well, this is my list of dislikes and prejudices
Anybody got any others to contribute?Over to you Matt!
More information
A fuller version of this can be found in my Blog: http://tinyurl.com/cf5g8zd
Or a copy can found on Scribd: http://tinyurl.com/qzux4jn
Or contact me: http://tinyurl.com/cz285dt