1

2

Dai Fujihara lDeveloping Architecture DepartmentlAgile Team Leader, Agile CoachlI’m from OsakalTwitter : @daipresentslWeb : http://daipresents.com/

3

Conclusionl Lean Startupl Marshmallow

challengel Service company

4

The BLN | Eric Ries, The Lean Startup & the most innovative book launch ever? Video & transcript of Eric’s talk, ‘The science of lean startups’ at Business of Software 2010. http://bit.ly/IsOYLx

5

Lean Startupl Customer

Developmentl Agile Software

Development

6Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A... http://slidesha.re/IsPM2T

7Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A... http://slidesha.re/IsPM2T

8Eric Ries Lean Startup Presentation For Web 2.0 Expo April 1 2009 A... http://slidesha.re/IsPM2T

9http://cookpad.com/

10

CookpadMVP Release(Minimum

Valuable Product)

11

MVP(Minimum Valuable Product)

$$$$$$ $$$ $$$

12http://marshmallowchallenge.com/Welcome.html

13

Learnl Big Marshmallowl Iterative, Incrementall Retrospective

14

Marshmallow

http://www.flickr.com/photos/katerha/5000710747/

15

16

17

Big Marshmallowl We have restrictionl We have trade offl We have to be

aware of the big marshmallow every time.

18

Your Goall Salesl User’s Satisfactionl Stable Systeml New Idea …

19

Work Togetherl You will work

another section member

l Biz and Devl User and Rakuten

20

Passionately Professional

21

You and your team put

marshmallow on your tower

22

Maximize Customer Satisfaction

23

IterativeAnd

Incrementalhttp://www.flickr.com/photos/stignygaard/4240882886/

24http://marshmallowchallenge.com/Welcome.html

25

Hypothesize→Practice→Validate→Shikumika

26

Retrospective

http://www.flickr.com/photos/paperdollimages/67512171/

27

Kaizen needs measuring

Andretrospective

.

28

We have to do retrospective because we have to build high tower on business.

29

Always Improve, Always Advance

30

We have to be agile for good

service development.

31

We have to improve Kaizen process.

32

Speed!! Speed!! Speed!!

33

Service Company

34

We have to accelerate time-

to-markethttp://www.flickr.com/photos/tenaciousme/1797368169/

35

How do you keep up with the changes in the

world

36

Embrace Change

楽天ブックス: XPエクストリ-ム・プログラミング入門第2版 - 変化を受け入れる - ケント・ベック : 本 http://bit.ly/wNFZm1

37

He were driving the road with his mother.His mother said"Now, what I want you to do is get the car right in between the lines and pointed absolutely straight,"Kent said. "I can do that."

http://www.flickr.com/photos/timo_w2s/305245555/

38

Kent handled very carefully to go straight to the horizon.After a moment, his eyes drift to a roadside sign and his car went to roadside on gravel and stop.

http://www.flickr.com/photos/thejesse/121415532/

39http://www.flickr.com/photos/forureyezonly/29543362/

"Okay," says Mom, concealing a smile, "that's not how you drive a car. Driving a car is not about getting the car pointed in the right direction. Driving a car is about constantly making little corrections. You drift a little this way, you steer a little that way. This way, that way, as long as you are driving."

40

Did you failed to build tower?

41

Why you didn’t do that.It is very simple.You only build tower.

http://www.flickr.com/photos/wallyg/5788167567/

42http://www.flickr.com/photos/maksimanya/1361218049/

43

Planvs

Handle Change

44

Embrace Change

楽天ブックス: XPエクストリ-ム・プログラミング入門第2版 - 変化を受け入れる - ケント・ベック : 本 http://bit.ly/wNFZm1

45http://www.flickr.com/photos/zzazazz/613955501/

46http://www.flickr.com/photos/antphotos/3903433061/

47

Collaboration

Biz Dev

48

We will build No1 service company.

49

This is service company.

I think.

50

Appendix

51

リーンスタートアップ 不確実な時代に最速で成果を生む起業プロセス - エリック・リース : 本 http://bit.ly/IpuLHR

52

http://leanstartupjapan.org/

53

The Marshmallow Challenge http://bit.ly/Ipvc4F

54

小さなチーム、大きな仕事 - ３７シグナルズ成功の法則 - ジェイソン・フリ-ド : 本 http://bit.ly/IpvyIO

55

グレイトフル・デッドにマーケティングを学ぶ - デビッド・マーマン・スコット : 本 http://bit.ly/Ipw6hL

56

Finally

57

We welcome you because

we need young power

58

Welcome to

59

Welcome to the service company

60http://www.flickr.com/photos/sliceofchic/4941627622/

Don’t forget your

marshmallow