What Every Event Should Be Doing with Social Media Right Now

�  Light bulb background for Prezi

The Ten Things That Every Event Should Be Doing with Social Media … David Haas Freeman

Create A Social Media Game Plan

� You have plenty to do. Why are you spending time/energy on social media?

� How do you know if you are doing a good job? What are your measurable objectives?

� How do you Stack Up? How do you compare to other events in your space?

Freeman Social Media Survey- Sept. 2012

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Fun Fact: Social Matters

Source: http://www.hypebot.com/.a/6a00d83451b36c69e201761744b5ac970c-popup

Measure Their Social Activity

�  What are your attendees using?

�  What are your exhibitors using?

�  How often?

Freeman Social Media Survey - Sept. 2012

55% Daily

55% Weekly

56% Weekly

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Question: What is the Fastest Growing Social Network? •  Hint: Dominated by

Women"•  Hint: Needle in a

Haystack"•  Hint: That’s

Interesting"

•  Should You Use It?

How to Grow with Pinterest �  What To Pin

�  Pin original, interesting pictures

�  Pin your blogs

�  Pin content from others

�  Create Catalog boards

�  Pin Offers

�  What To Do

�  Sign in through an existing social network

�  Enable others to Pin

�  Create Contests Put a Pin On It http://content.yudu.com/A1x47h/ConveneJune2012/resources/52.htm

Use Facebook to Get the Word Out

Facebook Likes: 21.1M Website Visits: 1.8M

Source: Forbes | Throw that slide rule away! Use Facebook, iPhone, iPad, Groupon tools!



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Objective: Get Them to You

�  Get your audience to LIKE you and show up on their Pages

�  Post Quality versus Quantity

�  Have some fun with it

Objective: Get Them to You

Question: What Is Instagram All About?

Secure Relevant Followers on Twitter

�  Who cares how many followers you have

It's not about FOLLOWERS, it's about RELEVANCE

“Former Twitter CEO Says Network Needs a Better Metric Than Follower Count” -- Mashable, Sept. 2012

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More About #Hashtags

�  #Hashtags rule

Create your Event #Hashtag Leverage existing, high performance #Hashtags

More About #Hashtags

�  Your best Tweets have a high volume #hashtag and link back to your site or blog

My Page Good #Hashtag

Reach Your Professional Network with LinkedIn

�  LinkedIn has changed significantly over the past few months Thought leaders Facebook-like timeline Easy recommendations

�  Create a LinkedIn Event and promote it to attendees When LinkedIn members confirm their attendance to the LinkedIn Event, it helps promote the event to their connections

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Reach Your Professional Network

�  Create a LinkedIn Discussion Group Members receive email summary’s when opted-in Useful for what’s interesting to your audience

The Most Popular Social Sites

•  Over 800 million unique users visit YouTube each month

•  Over 4 billion hours of video are watched each month on YouTube

•  72 hours of video are uploaded to YouTube every minute

•  70% of YouTube traffic comes from outside the US

Post Event YouTube Take Away

•  Qualcomm Developer Conference "

•  Social Media Playground "

•  Wanted a fun, no demo environment with a take-away for attendees"

http://uplinq2012.com/?uv=hHgzDu-tLwY

Use Tools That Save You Time 6

http://www.ifttt.com

If I post a LinkedIn update, send it to Twitter as well

IFTTT.com

Hootsuite

Post to multiple networks and Analytics

Sidebar: Foursquare

During the show, Play Happens players also earn points on a virtual game board by checking-in via their smartphones at different locations throughout New York City.

�  Fun, mobile geo-location app that let’s you earn “Mayorships” for Check-Ins

Create | Find Great Content

�  Why Blog? SEO and Thought Leadership

�  Blogging alone isn’t the answer Leverage the great content that is out there already

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Finding Great Content | AttendeeSocial

Fully Automated Social Engagement Platform

"Finds interesting, relevant content that is of value to your audience

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!Creates ready-to-send social posts that can be automatically be sent – 24x7

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Drives click-through activity to a site with your call to action 3

Finding Great Content | Review Your Posts

Each post links back to my page

Post to LinkedIn, Twitter or Facebook

Special #hashtags increase my reach

Give Your Attendees Content to Post

Growing Your Audience’s Audience

Started on 2/5 with 129 followers

5/15 – 845 Followers on Twitter (655%

Growth in 3 months)

Empowering Your Audience

�  Give your attendees a reason to engage Online communities that leverage your most valuable asset – content

�  Give your exhibitors access to your attendees early Meetings, Visibility and Leads

�  What do your members want?

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Give Your Audience A Place to Connect

Give Your Exhibitors Content to Post

Measure Your Success 9

Connect to Your Event

�  Integrate Social Media at your event

�  Sponsorship Opportunities

�  Make It Fun

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Increasing Awareness | Leverage Your Event’s Social Wall

Bonus: Make Money

Social Wall / Lounge Sponsors

Social Content Sponsors

Social Content Sponsors

How Can We Help You?

Thank You

Twitter: www.twitter.com/cavoom Facebook: www.facebook.com/freemanfans Linkedin: www.linkedin.com/in/davidhaas Pinterest: www.pinterest.com/davidhaas

David Haas [email protected]

Technology

What Every Event Should Be Doing with Social Media Right Now