PROF. STEVEN L. JOHNSON

TUESDAY 6:00 TO 8:30PM

MIS5001: Week 2

Today’s Agenda

Case Discussion

Discussion Reading

Blog Discussion Question

Upcoming Assignments Case Study Analysis

Group Project

In-Class Exercise

Case: Google, Inc.

First (and primary) product is:

algorithmic search

Determinants of paid listing revenues are:coverage, click-through, average CPC, revenue splits

Google governance structure:two stock classesFounder background: engineers

Other major products include:Maps, Gmail, Books, Finance, Docs, Calendar, Checkout, YouTube, DoubleClick, NexusOne

Work allocation % is (XX/XX/XX): 70/20/10

Values + Golden Rules:Don’t be evil; technology matters; make our own rules.Make coordination easy; eat your own dog food; don’t be evil; data drive decisions; communicate effectively.

Case Discussion Questions

The case describes several of Google’s “products” (i.e., Search, Gmail, Google Earth). What do they have in common?

What line of business is Google in?How does Google make money? Who are its

customers? With this in mind, what is Google’s real product?Based on the material in the case, how would

you describe Google’s strategy? Do they have one?

See case p. 13: “What Should Google Do?” What do you think Google should do? Why?

1-Minute Essay

1. What is something you learned?2. What would you like to know more about?3. Other comments

Discussion

5 ForcesValue Chains

How cell phones will replace learningIs Powerpoint evil?

Case Study Analysis

How Pick a case from weeks #3-7 Pick ONE discussion question Write a one-page answer See syllabus for format, advice and evaluation criteria

When First from weeks #3-7; Second from weeks #8-12 Email to Prof. by Sunday at 5pm (2-days prior to class

discussion) Post to blog

Individual and Group Project

http://community.mis.temple.edu/mis5001spring12johnson/individual-and-group-project-assignment/

How 4 groups of 3-4 members each Analyze a technology, application, or project that involves

an innovative information-intensive technology

When Week #3 (1/31) – Deadline to Form Groups Week #4 (2/7) – Deadline to Propose Individual and Group

Project Topics Week #8 (3/13) – Individual Project Due Week #14 (4/17) – Group Project Due, Group

Presentations

In-Class Exercise

Form 4 teams (1-2-3-4-1-2-3-4...)

6 minutes: brainstorm to identify 10 examples of technologies, applications, or technology vendors that are innovative information-intensive technologiesReport 3 examples back to the class

4 minutes: pick 2-3 examples from broad, identify 3 individual related components