Upload
webtrends
View
1.132
Download
2
Embed Size (px)
Citation preview
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Adrian Lloyd – EMEA Partner & Alliances @ [email protected]
Wi-fi today – code is E29nd2dd
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Agenda
02
• How to create compelling Sites (Intranets, extranets & websites using Microsoft SharePoint.
• The use of FAST Search for these Sites
• How to implement these SharePoint Sites
• Implementation of Microsoft Commerce Server for a Site
• Analysis and Reporting of these sites
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Web Content Management has evolved to Customer Experience Management (CXM)
03
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Webtrends
Michael Schirrmacher Regional Director eCommerce
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Mission
To provide marketers
the competitive advantage
through optimization of
all digital channels.
03
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Driven by Innovation
100+PORTFOLIO OF MORE THAN 100 ISSUED & PENDING PATENTS
30NEW PRODUCTS RELEASED SINCE JANUARY 2009
RIMCHOSEN GLOBAL ANALYTICS PROVIDER FOR RIM
ONLY CLOSED LOOP MARKETING SOLUTION FOR FACEBOOK
04
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Global Reach
5,250CUSTOMERS IN 60 COUNTRIES
100+PARTNERS, RESELLERS &AFFILIATES IN 40 COUNTRIES
3 375EMPLOYEES IN 11 COUNTRIES
HORIZONTALLY SCALED DATACENTERS, EXPANDINGTO 4TH PRESENCE
05
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
aggregate data (how many)
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
visitor data (who)
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
The challenge…
02
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
The solution…
02
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Thank You
Michael Schirrmacher Regional Director eCommerce
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
$2 billion
10 years100+ million
97%10%+
200,000
Stats…..
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
SharePoint the Internet Platform
Dan Haywood, Technology Solutions Professional, Microsoft
peopledevices
location
Clients need a platform to provide a relevant conversation regardless of where people are, in fact, we should be able to
offer an optimised experience that is considerate of location
There are new devices appearing in the market all the time, new ways for people to consume information and new services
to share our opinions and emotions. Clients need a platform that can provide a consistent experience regardless of the
channel
Everyone is different and we are seeing an increased demand for content and experiences to be
tailored to an individuals tastes. People want to see content that is
relevant to them, adverts that connect with their way of life and
suggestions from people that are just like them
why digital marketing
at the centre is your web site
OWNEDHigh Performance Websitesare Central to your Strategy
PAIDAdvertising, Media, PodcastsEARNED
Social Media Everywhere
3 things to consider
digital marketing platform choices
#1connected devices
During 2008 the number of ‘things’ connected to the internet exceeded the number of people on earth.
open and extensible digital marketing platform
connected devices
devicesacross
experienceseamless
connected devices
rich websites
Dedicated clients
Mobile devices
#2experience design
unified platform
controlled publishing
brand consistency
ease of authoring
experience design
www.hub.united.com
experience design
#3location aware
Tesco homeplus virtual store increasing online sales.
location aware
1 platform
proven and future proof
125M
we have soldmore than
SharePoint licenses to over
65,000 customers
as a standalonecompany
SharePoint would
be one of the top 50 global software firms
67%
of our enterprise customers have deployed
for everyone
#1
SharePoint 2010 is rated
satisfaction
likely to recommend
awareness
market share
SharePoint Internet
millions of people using
FAST Search&
unified platform
SharePoint’s unified platform leverages a familiar user interface and administrative controls to quickly enable intranet, extranet and Internet sites. Marketers like the ease of use and ability to control their content while IT can support a single technology for multiple scenarios.
InternetPotential clientsIntranet
Employees
ExtranetExisting clients
Content, page or site
One Proven Platform from Microsoft
User experience -------Fresh content-------Publishing workflows-------Consistent brand
Attention getting experiences
-------Rich media
management-------
Search generated content
-------Basic analytics
Communities-------
Structured data integration
-------Customer
self-service-------
Advanced analytics
Intelligent Web Sites -------
Self-ServiceDigital Marketing
on one open and
extensible platform-------
Dynamic personalised and
targeted experiences
SharePoint for Internet Sites and FAST Search Scalable and Supported
Move your companies web experience in the right direction.
Address the Basics Innovate and Grow
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. | 02
Whatever your Digital Destination, Microsoft can help you get there.
New to SharePoint or thinking of extending the platform?
Free Internet/Extranet ‘Jumpstart’ to kick start your Digital Marketing
2 day engagement with one of our top SharePoint partners
Contact us – [email protected]
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Thank You
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
VIDEO
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Avanade Digital Marketing Vision
Tony Sloggett, Director
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Avanade’s Digital Marketing Vision
Simplify the digital marketing ecosystem to allow marketers to deliver high performing digital experiences…
Digital Marketing Ecosystem
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Our Work is Showcased Online…
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
The right mix
Success and greater customer engagement..• is not just about the right aesthetic design• is not just about choosing the right web technology• Is not just about choosing the right analytics tools
Good DesignWeb TechnologyGood Analytics
The rightpeople = Success
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Avanade Assets Focus on Targeted Experiences
Avanade assets help sites identify and score anonymous visitor’s based on demographic and behavioral data to deliver highly relevant, personalized content experiences that improve user experiences and business outcomes.
User Requests Page
Visitor Insight Gathered
User Profile Analyzed
Content Targeted
UI Theme Applied
Personalized Site Rendered
Behavior Captured
Content Refined
Conversion Captured
Microsoft SharePoint FIS
Avanade Digital ExperienceAdRock AdRock
Avanade Content Engine
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
• Circulated content
Avanade Path to Intelligent Marketing
Personalization & Targeting Most Companies Are Here
StaticExperienc
es
• Referral site• Referral keyword• Previous sessions’
data• Real-time activity• Geographic• Technographic• Time of day
• Social Profiles• Affinity groups• Explicit
preferences (user-defined)
• Multi-Channel engagement
CRM & Social
Integration
• Age• Gender• Segments• Ad Re-messaging• Search Re-
message
AdRock
Use
r Engagem
ent
High Goal Achievement
Low Goal Achievement Requires greater
sophistication
Avanade Digital
Experience
Anonymous Known
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Avanade Digital Experience
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Avanade Digital Experience
Three main feature areas:1) Anonymous Profile: An extensible profile system
that tracks unregistered users via cookies. It can be accessed via server side code and has a Java-Script friendly web service interface. The Profile feature serves as the backbone of ADE.
2) Content Targeting: A metadata-driven targeting system that is built on SharePoint 2010 and FAST Search for SharePoint. It allows content owners to tag their pages. As users browse the site, content targeting web parts serve content that has similar tags to high-ranking recently viewed content.
3) Marketing console: Updated views to help marketers simplify and streamline the lifecycle of content variations
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |55
AdRock
from Avanade and Microsoft
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Introducing AdRock
AdRock is an audience data service delivered by Avanade in partnership with Microsoft Advertising.
Ads SitesAudience Audience
Content Content
Reporting Reporting
AdRock
AdRock is delivered in concert with SharePoint for Internet Site, and as an ongoing service from Avanade.
Avanade provides comprehensive technology and cloud services to further enhance AdRock. These include experience design, web development, business intelligence, customer relationship management, and much more.
AdRock goes beyond Landing Page Optimization to enable highly relevant experiences across the web, from ads to sites, improving your digital marketing performance.
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
End-to-End Technologies
Microsoft SharePoint 2010
Avanade has a proven and comprehensive track record of successful delivery within the SharePoint space to leverage.
Microsoft Advertising
Provides digital advertising channels for delivering tactical and brand messages.
Microsoft CRM
Avanade Online Service (AOS) and marketing assets and allow for enterprise CRM as a service to support core marketing needs
Webtrends
Analytics, measurement and optimization across mobile, social and web.
FAST Search
FAST for SharePoint delivers an exceptional search experience and a platform for building custom search-driven applications.
Microsoft Atlas
Unified management of digital marketing campaigns across display banners, rich media, search, video and websites.
Microsoft Business Intelligence
Avanade helps bring customer data together to provide meaningful, action-oriented insights
Avanade Content Engine
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Why is this relevant?
The increase of mobile device usage has exploded in recent years:» Apple iPads and iPhones» Netbooks» Samsung Galaxy Tab and
Mobile Series» Google Android enabled
devices» Windows Phone 7 Devices
Customers want interactivity beyond the desktop» Kiosk and Display solutions
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
What is the Avanade Content Engine?
One system to rule them all» Centralized administration and distribution of content to multiple
channels...and devices» Utilize SharePoint 2010 in new and innovative ways» Get the most our of your investment in SharePoint technology
Expose SharePoint 2010 beyond a computer browser» To phones and tablets» To kiosks and retail units» To information displays
ACE isn’t what you think when you think SharePoint 2010...it’s a new paradigm in Information Management and Distribution
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Architecture
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
ACE addreses customer pains
» Build it twenty times ($*20) or build it once ($*1)• Web-based applications offer cost advantages over native applications
» Clients want to get on as many devices as quickly as possible without exorbitant costs
» SharePoint 2010 and FAST for SharePoint offer the means to build content engines for Centralized administration and decentralized distribution
» The consumer market is moving towards, new devices and standard frequently added
» Companies want to leverage more functionality from their investments in SharePoint 2010
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
ACE Demonstration
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Thank You
Tony Sloggett – [email protected]
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Take a break…….
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Adrian Lloyd – EMEA Partner & Alliances @ Webtrends
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Products & Services
06
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Web Content Management has evolved to Customer Experience Management (CXM)
CXM is : “Content Management, Search, Customer targeting, Analytics, Personalization, and Optimization capabilities”
August 10, 2011
07
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Web Content Management has evolved to Customer Experience Management (CXM)
July 13, 2011
08
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
http://bit.ly/rW2yFj
09
© 2011 Webtrends, All Rights Reserved. |
a fragmented world created byTHE SPLINTERNET
January 26, 2010
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Next Generation – Web, Social & Mobile Analytics
14
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Next Generation – Web, Social & Mobile Analytics
15
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Webtrends – Analytics 10
16
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Flexibility of data collection… for each channel
Web (SharePoint FIS)
Facebook Apps / Social
Game Consolese.g XBox
Intranet/ExtranetSharePoint
Windows Mobile
FiOS TV Widgets
8
✓ Depth of event analytics
✓ Customers across all digital channels
✓ Customer-level data✓ Data visualization✓ Personalization
20
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Webtrends Approach - Spaces
• Portfolio of innovative products
• Designed for brands, agencies, and marketing professionals
• Elegant visualizations and best in class data architecture
21
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Webtrends & Microsoft
• 400+ accounts today using Webtrends to measure their SharePoint initiatives
• Used by marketing teams throughout Microsoft, including the SharePoint team
• Gold Certified Partner
• www.webtrends.com
Customers Using Webtrends for SharePoint
17
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Webtrends Analytics for SharePoint 2010
19
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Webtrends Site Collection Feature
22
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
SharePoint Intranet Reporting Out-of-The-Box
Standard reports include:» Pages» Visits & Sessions» Content» Onsite search
SharePoint-specific Reports» Web Parts » Breadcrumbs» Users» Onsite Search by User » Onsite Search by Site» Document Actions» Activity & Docs by User» Announcements & Promos
Custom Reports
23
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
SharePoint Website Reports
Webtrends Analytics Reports:» Campaigns» Commerce» Content / Page Analysis» Onsite search» Social Media
SharePoint-specific Reports:» Web Parts » Breadcrumbs» Onsite Search by Site
Custom Reports
Segments & Optimize
24
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Webtrends Segments
• Explore visitor attributes and conversion events
• Build and score segments
• Drive conversions through export and integrations
25
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Webtrends Optimize
• Test, target and personalize
• Maximize conversion rates
• Improve content relevance
26
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
DEMO
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Thank You
Adrian Lloyd – EMEA Partner & Alliances @ Webtrends
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
SharePoint 2010 Websites
Kareem Monem, Client Services DirectorFiona Bridle, Digital Marketing Manager
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Agenda
Background to BrightStarr
Why Companies Buy SharePoint FIS
Why Consider SharePoint 2010 as a Web Delivery Platform
Case Study Examples
A Marketing Manager’s Perspective
Q&A
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
BrightStarr
Offices in the UK, US and Middle East
A Boutique Agency
1st UK Partner to Achieve Microsoft Gold Digital Marketing
First Commercial Web Presence in SharePoint 2010
Who We Work With
BrightStarr & Microsoft
02
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Why Do Companies Invest in SharePoint FIS
SharePoint 2010
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Enterprises are standardising their sites on a single WCM platform
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Common Website Challenges
How well are we currently performing online?
Does our current site positively contribute to corporate goals or is it seen as a just ‘Brochure Ware’
What are our competitors up to?
What is the purpose of our site?
Who are our customers? What do they want? Where do they hang out online?
How do we Monitor, Measure, React & Adapt
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
SharePoint 2010 for Web
3 Top Points to Consider
SharePoint 2010
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
SharePoint 2010 for Web
The Real Reason?
SharePoint 2010
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
SharePoint 2010 for Web
Does it Make Sense?
SharePoint 2010
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Case Study
Laing O’Rourke Infoworks Online
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Case Study – Laing O’Rourke
The challenge/business problem
The Solution
The Benefits
The ROI
Screen shot
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Case Study
US Army Reserve Website
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Case Study – US Army
The Challenge/Business Problem
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Case Study – US Army
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Case Study – US Army
The Solution
The Benefits
The ROI
Screen shot
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Dispelling the Myths
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
A Marketing Managers Perspective
Authoring Made Easy
Centralised Content
Empowering the Marketing Teams
Digital Marketing
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
The King is….
Content is KingLong Live the King!
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Let’s not forget Mobile
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Thank You
Kareem Monem, Client Services [email protected] | @brightstarr_sp | 07789 755 557
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Ascentium
Max Romanenko – MD EMEA @ Ascentium
hi London,
we’re .
Ascentium: a Global Commerce Service Provider
Channel Strategy
Customer Experience Design
Commerce Technology Strategy
Implementation & Integration
Managed Services
Source: Forrester
LAUNCH
Research
Strategy
Design
Build
Measure &
Analyze
Strategy
Optimize & Extend
We design, build, manage and support digital experiences
With current growth rates, Web access by people on the move – via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.
offer!
!#$*Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are.
Cameron Moll, SXSW2007
How do WE create the next generation of content-rich, meaningful, usable and interesting digital experiences, that are designed to operate in a generally smaller, more varied and far less predictable environment?
txt
game
info
it’s (still & always) about people.
freedom of choice (or, ‘location, location, location’)
create nimble experiences - not perfect ones.
With a thanks to Dave Armano for his lovely visual thinking.
be reliable –even the best value will not survive downtime
we need a platform
?
CommerceLive
CommerceLive
.NET FASTSharePoint Commerce Server
Commerce Server
the road ahead
Commerce Server
new site building framework
IT-less business user experience
support for new MS server and cloud tech
integrated digital marketing solutions
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
DMO mobile Dashboard
© 2011 Webtrends, All Rights Reserved. |
WEBTRENDS DESIGN LAB
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.
Microsoft
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Using FAST Search for Microsoft SharePoint
Dan Haywood, Technical Solution Specialist
Emma Wyatt, Solution Sales Specialist
Full Bleed Photos
Pictures can set a mood orevoke emotion, making fora more memorable presentation.What is Search ?
Intent
Dialogue
Search is a language
Content
Understand intent
Start a dialogue
Match intent & content
Key principles for good search solutions
Search is a dialogue“Search as a language”Monologue or dialogue?
Actionable resultsQuick and easy to useFew / no clicks to result
Dynamic & Contextual Based on you and your queries
Dynamic/Contextual
Dialogue
Actionable results
Monologue or dialogue ?
Search term:
“laptop”
www.google.co.uk
www.dell.co.uk
Popular list
Text/Icon/Pic
Actionable results
Intent & content is matched…
Then what?
Actionable results
Intent & content is matched…
Then what?
Shorter “time to value”
Contextual and Dynamic
Context Aware Dialogue
People
Companies
Products
Locations
Steve Ballmer
Microsoft
Nintendo
PlayStation
Wii
Sony
Kinect
XBox
Xbox Live
Las Vegas
United States
Contextual and Dynamic
Dynamic Content Targeting
“Leveraging information about
the end user to improve the quality of the interaction”
- Gartner -
Dynamic Content TargetingCan be Explicit or Implicit
Explicit TargetingSome form of relationship
NameAgeGenderInterestsPreferencesPurchase History
Dynamic Content TargetingImplicit TargetingAnonymous Users
Bing + Atlas + FAST + SharePoint
Behavioural AnalysisBrowsing History
One Proven Platform from Microsoft
User experience -------Fresh content-------Publishing workflows-------Consistent brand
Attention getting experiences
-------Rich media
management-------
Search generated content
-------Basic analytics
Communities-------
Structured data integration
-------Customer
self-service-------
Advanced analytics
Intelligent Web Sites -------
Self-ServiceDigital Marketing
on one open and
extensible platform
SharePoint for Internet Sites and FAST Search Scalable and Supported
Move your companies web experience in the right direction.
Address the Basics Innovate and Grow
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Thank You
Contact Us: [email protected]
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
SharePoint: The Intelligent Web Collaboration Platform
James Hoggett, Business Manager, Content and Code
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Who are Content and Code?
• We solve business challenges with creative IT solutions
• We deliver solutions based on SharePoint, Microsoft Online Services (Office 365) and related Microsoft platforms
• We have over 70 SharePoint specialists and have delivered over 200 enterprise SharePoint implementations
• We are 2010 Microsoft UK partner of the year and winners of Microsoft SharePoint worldwide partner awards in 2009 and 2010
• We enable organisations to reduce costs, mitigate risk, work more efficiently and create a competitive advantage
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Our Clients
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Our Awards
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Reed Elsevier: Overview
Reed Elsevier is a world-leading provider of professional information solutions in the science, medical, legal, risk and business sectors
Objective is to help its customers advance science and improve healthcare by providing world class information and innovative solutions
Publishes over 1,800 scientific and medical journals, used by over 11 million researchers each year
In 2010, Elsevier published over 2,400 new book titles and clinical reference works both in print and online
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
The Challenge
• Reed Elsevier’s image was that of ‘the world’s biggest publisher that nobody knows,’ • they recognised that the limited functionality and
information architecture of their website was hindering their key messaging
• RE wanted to effectively communicate with their customers and showcase their innovative product range
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
The Solution
Reed Elsevier Selected SharePoint to create a new website to raise awareness of who they are
It was the platform of choice due to its flexibility and robustness
They wanted their team to be familiar with a single platform for both internal and external content
Content and Code developed a branded SharePoint website complete with customisable web parts and other features that afford visitors a clearer and more immediate view of the business
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Features
Features of the website include:• Rich-media areas for video and animation• Simple tab-based navigation that allows users
to access extensive company information directly from the homepage
• Share price feed on every page, updated every 20 minutes
• ‘Investor Centre’ with financial reports, press releases, annual reports and presentations
• News area searchable by subject and date
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
The Benefits
• Engaging and impacting website
• Improved clarity and navigability
• Interactive carousels show-off the company and its products
• The information architecture makes it easier to find information
• Analytics show that users now spend longer browsing the site then previously
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
What RE say…
• The technical team at Reed were very impressed with the ease of use of the product
• There are already plans to introduce Web 2.0 features:
» including blogs
» forums and
» extra rich-media elements
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
What RE say…
“Through our engagement with Content and Code, we have achieved what we wanted to achieve. We have great faith in the technical capability of Content and Code. Their expertise has made it much easier for our team to expand on the code they delivered for us…
… Users now spend longer on pages than they did before. That improved level of engagement is exactly what we wanted.”
- Piers Thornewill, Corporate Website Manager, Reed Elsevier
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
SharePoint Toolkit
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Tesco’s Human Intranet
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Who are Tesco?
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Vision
In their personal lives, people are working together and
sharing information in radically different ways using the
Internet. Social networking websites such as Facebook,
YouTube and Twitter, collaborative knowledge websites
such as Wikipedia, and interactive communications such
as Skype and MSN Messenger, are giving people very
engaging ways to share experiences, communicate
better and learn faster.
We have an opportunity to do give our staff the same tools
and experiences, to help them do their jobs better and
help them feel connected to the wider Tesco community.
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
What were people using?
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
The Solution
• Traditional company hierarchy?
• Corporate news focused homepage?
• Locked down homepage?
With SharePoint we have the building blocks…. We just need to change the way we use them
There is no homepage… the MySite is the homepage so everyone's is different
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Tesco Intranet
• Personalised home
• Important KPIs
• Social media style• Tags to push
relevant information
• Reduced focus on corporate news
• Individual is the centre of the Intranet
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
Functionality map
Team Sites
Community SitesExtranet/Internet
My Site My Profile
meeveryone
Search, Instant Messaging, Desktop Sharing, Desktop Web/Video Conferencing
Brand Sites
Pay & Benefits
Learning & Development
My Sites - A homepage that is tailored to my individual needs think iGoogle for an organisation.
My Profile - viewable by all, that will help others connect to me. Think
Facebook or LinkedIn for an organisation.
Team Sites - websites that provide a workspace for a team tocollaborate, share knowledge and make better decisions.Think of document management, Wikipedia, Youtube and
Forums all rolled into one place that is specific to your team.
Brand Sites - a collaborative workspace for people within a certaindiscipline, with shared skills or interests. Helping toimprove knowledge, best practice and drive innovation
Corporate Website - that provides organisation-wide news and information, with newsfeeds, videos, executive interviews and interactive content that keeps me engaged.
Extranet & Internet - access the websites and tools seamlessly without additional user-ids and passwords
All seen together with search, instant messaging, desktop sharing, conferencing facilities and more...
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Johnson Matthey
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
SharePoint: The Intelligent Web Platform
James Hoggett, Business Manager, Content and Code
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved. | 02
Whatever your Digital Destination, Microsoft can help you get there.
New to SharePoint or thinking of extending the platform?
Free Internet/Extranet ‘Jumpstart’ to kick start your Digital Marketing
2 day engagement with one of our top SharePoint partners
Contact us – [email protected]
© 2011 Webtrends, All Rights Reserved. |© 2011 Webtrends, All Rights Reserved.
Q&Aand
Networking