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An overview of how the major search engines define "blackhat" spam techniques. Note - despite what your SEO consultant may tell you, there is no gray area!
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Oct 7th, 2008
Webmaster Guidelines & SPAMNathan Buggia, Live Search Webmaster Center
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
What is SPAM?
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
What is not SPAM? (aka Porn and Junk)
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Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
A Few Guidelines
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Common Definition of Spam
On page schemes Keyword stuffingFake/ stolen contentHidden textHidden linksCloaking
Linking schemes Paid LinksLink exchangesDoorway pagesDeceptive redirects
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
So you think you’ve got a penalty?
1. Check if you’ve been penalized• Live Search: http://webmaster.live.com • Google: http://google.com/webmasters ** maybe **
2. Review the webmaster guidelines• Google, Live Search, Yahoo
3. Identify the issue
4. Fix it!
5. Request re-evaluation• Google: http://google.com/webmasters • Live Search: http://webmaster.live.com• Yahoo: Sean?
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Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
Live Search
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Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
http://webmaster.live.com
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webmaster.live.com
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
Cloaking
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Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
Cloaking
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