Social Media Marketing Webinar:

How to Grow Followers &

Convert Leads on Twitter

Thanks for joining us. We will begin at:

11:00 am PST

12:00 pm MTN

1:00 pm CST

2:00 pm EST

Toll: +1 (484) 589-1011

Access Code: 487-354-779

#WM123

@webmarketing123

@bradleywjoe

Today’s Webinar

• Can I receive a copy of the deck after the webinar?

- Yes. Please email smm@webmarketing123.com.

• Engage with us!

-Use hashtag #WM123-Follow @webmarketing123

• Want to learn more?

- Contact us for a complimentary digital marketing analysis. Details at end of webinar.

#WM123

@webmarketing123

@bradleywjoe

1 Building Your Presence

3 Measuring Your Traction

4 Key Takeaways

2 Engaging Your Followers

Construct a solid foundation for your brand on Twitter

Execute a clear strategy to cultivate more quality conversations

Implement monitoring to track your engagement and lead conversions

Grow your tweet base to spread your brand awareness and generate leads

#WM123

@webmarketing123

@bradleywjoe

1 Building Your Presence

3 Measuring Your Traction

4 Key Takeaways

2 Engaging Your Followers

Construct a solid foundation for your brand on Twitter

Execute a clear strategy to cultivate more quality conversations

Implement monitoring to track your engagement and lead conversions

Grow your tweet base to spread your brand awareness and generate leads

#WM123

@webmarketing123

@bradleywjoe

1 Building Your Profile Page

How should you brand your profile?

• Personalize with a detailed company bio and logo

• Optimize with relevant keywords

• Set expectations!

• Design an engaging background that relates to your product/service

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@webmarketing123

@bradleywjoe

1 Building Your Profile

How should your maintain your profile?

• Post relevant tweets several times throughout the day

• Recommended topics include:

• Industry updates

• Company specific updates

• Be a curator of useful content

• Retweets from thought-leaders in the industry

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@webmarketing123

@bradleywjoe

1 Attracting Followers

How do I get more followers?

• Follow relevant people in your industry• 1 out of every 4 people will follow you back

• Place your social media links on:

• Your website (blogs, articles, etc.)

• Corporate collateral

• Industry event messaging

• Uniform email signatures

Tip: Don’t forget about competitive analysis!

#WM123

@webmarketing123

@bradleywjoe

1 Twitter Directories

Twellow – Directory of people by expertise or profession

Just Tweet It – Directory for genres by category (ex: bloggers, media, technology)

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@webmarketing123

@bradleywjoe

1 Promoted Tweets and Accounts

Promoted Tweets- Tweets will appear as

content in search results

- Allows businesses to

speak to users that don’t

currently follow your

account

Promoted Accounts- Will appear under “Who to Follow”

- Great for gearing up for new product

release

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@webmarketing123

@bradleywjoe

1 Cross-promote and Share

Extend your brand across networks

• Link your Twitter account to your:

• Blog

• Facebook page

• Email signature

• LinkedIn company profile

• Whitepapers, eBooks

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@webmarketing123

@bradleywjoe

1 Manage Who You Follow

Who should you follow?

• Research sources that will build your credibility

• Follow sources based on:

• Their bio and type of work

• High frequency of daily tweets

• Quality of tweets

• Thought-leaders in the industry

• Relevance of tweets to your business, value prop, and consumer audience

Goal: The people who you follow, start to follow you!

#WM123

@webmarketing123

@bradleywjoe

1 Building Your Presence

3 Measuring Your Traction

4 Key Takeaways

2 Engaging Your Followers

Construct a solid foundation for your brand on Twitter

Execute a clear strategy to cultivate more quality conversations

Implement monitoring to track your engagement and lead conversions

Grow your tweet base to spread your brand awareness and generate leads

#WM123

@webmarketing123

@bradleywjoe

2 Stay in Tune With Your Followers

How do I engage my followers?

• Track trending topics

• Engage with hashtags

Tip: Don’t forget to leave space for retweets!

#WM123

@webmarketing123

@bradleywjoe

2 Building Your Following

Encourage conversation

What are some hashtag best practices?

• Your tweets will display in Twitter search results under that hashtag• Allows your profile to be searchable on that term/topic

• Look for trending topics daily & create a tweet that is relevant for your company

• If there is an upcoming conference for your industry, tweet on that specific hashtag

#WM123

@webmarketing123

@bradleywjoe

2 Building Your Following

Audience question

Which hashtags do you use for your business?

Good hashtag examples:

#SXSW#solar#cisco

Bad hashtags examples:

#!thermal imagers#$$$growyourbusiness

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@webmarketing123

@bradleywjoe

2 Building Your Following

Audience question

Which hashtags do you use for your business?

Good hashtag examples:

#SEM#SEO#SMM

Bad hashtags examples:

#!thermal imagers#$$$growyourbusiness

Twitter does not recognize special characters or spaces after the hash sign. You want to stick to a short name/word that is easy to spell and search on.

#WM123

@webmarketing123

@bradleywjoe

2 Engaging Your Following

Best time to tweet?

Courtesy: Kiss Metrics

Noon and 6pm

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@webmarketing123

@bradleywjoe

2 Engaging Your Following

What days should you tweet?

Midweek and Weekends

Courtesy: Kiss Metrics

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@webmarketing123

@bradleywjoe

2 Engaging Your Following

How often should you tweet?

Courtesy: Kiss Metrics

1-4 tweets per hour

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@webmarketing123

@bradleywjoe

2 Engaging Your Following

Schedule your tweets

Seesmic - https://seesmic.comCoTweet - http://cotweet.com

• Strategize your tweet schedule

• Stay active on a daily basis:• High-Frequency

• High-Quality

#WM123

@webmarketing123

@bradleywjoe

2 Engaging Your Following

Reach out and respond

@Replies

Simply click the reply icon and type @ followed by recipient’s Twitter username

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@webmarketing123

@bradleywjoe

2 Engaging Your Following

Retweet others

Retweets

• Monitor your retweets:

• Keep up with bloggers & media

• Boost your credibility by retweetingother experts in the field

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@webmarketing123

@bradleywjoe

2 Engaging Your Following

Create conversation on mentions

Mentions

• Respond and converse

• Exchange thoughts on the material behind the mention

• Draw attention to the mention within your community

• Boost brand awareness and reputation management in the field

#WM123

@webmarketing123

@bradleywjoe

2 Engaging Your Following

Create a TweetUp

What is a Tweet Up?

• Twitter users of the same interests gather to meet face-t0-face

• Great for publicity and stimulating buzz

• Business growth opportunity

• Relationship building tactic

• Opportunity to build credibility andnetworking contacts

• Optimal to meet after a conferenceor other business event

#WM123

@webmarketing123

@bradleywjoe

1 Building Your Presence

3 Measuring Your Traction

4 Key Takeaways

2 Engaging Your Followers

Construct a solid foundation for your brand on Twitter

Execute a clear strategy to cultivate more quality conversations

Implement monitoring to track your engagement and lead conversions

Grow your tweet base to spread your brand awareness and generate leads

#WM123

@webmarketing123

@bradleywjoe

3 Measuring Your Traction

Make it easy to share your content

• Encourage social sharing to drive traffic to your website:

• Share blog content

• Add the Twitter share button along with the other share icons (social plug-in)

• Places share buttons next to blogs, articles, content downloads

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@webmarketing123

@bradleywjoe

3 Measuring Your Traction

Measure performance of content

How can you tell how well your content is received?

• Learn what your community likes and wants to see more of

• In Analytics, you can view which content draws most traffic

• eBook download• Webinar sign-up• More…

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@webmarketing123

@bradleywjoe

3 Measuring Your Traction

Monitor your lead growth

• Use TwitterCounter - http://twittercounter.com/pages/you

What are your Twitter statistics?

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@webmarketing123

@bradleywjoe

3 Measuring Your Traction

Audience question

• TwitterCounter - http://twittercounter.com/pages/you

• Test your stats against your competitors!

Who are your main competitors?

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@webmarketing123

@bradleywjoe

3 Measuring Your Traction

Clicks

How can you measure your tweeting impact?

• Use free monitoring tools:• Bit.ly• ClickToTweet

• Bit.ly will measure your number of clicks over segments of time

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@webmarketing123

@bradleywjoe

3 Measuring Your Traction

Monitor your referral traffic

• Traffic – Create a custom filter that captures referrals from social media sites

• New Visits – Report against other sources of traffic

• Average Time on Site / Page views –Measure engagement level

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@webmarketing123

@bradleywjoe

3 Measuring Your Traction

Manage your engagement path

How can you measure your customer engagement?

• TweetStats – www.tweetstats.com

• View trends

• View stats on your tweets • How many retweets you receive/mo. • How many tweets you are making/mo.

• Can measure customized time periods

• Can view activity on a day-to-day basis

#WM123

@webmarketing123

@bradleywjoe

3 Track Leads to Your CRM

How can you track where your leads come from?

• Salesforce – www.salesforce.com

• Determine the lead source • Upload your leads with the lead source marked• View and compare your contacts by lead source

• Ex: Twitter, Facebook, LinkedIn campaigns

#WM123

@webmarketing123

@bradleywjoe

1 Building Your Presence

3 Measuring Your Traction

4 Key Takeaways

2 Engaging Your Followers

Construct a solid foundation for your brand on Twitter

Execute a clear strategy to cultivate more quality conversations

Implement monitoring to track your engagement and lead conversions

Grow your tweet base to spread your brand awareness and generate leads

#WM123

@webmarketing123

@bradleywjoe

4 Key Takeaways

• Start out by developing a strategy around your customer base.

• Discover what your followers are interested in.

• Establish your brand as a reliable, knowledgeable source in the industry.

• Tweet and share updates, offering, news that relates to your audience.

• Draw repetitive engagement and encourage natural conversion paths.

#WM123

@webmarketing123

@bradleywjoe

Contact us to qualify for a Free Site Analysis!

Custom Analysis includes:

• Social Media Strategy: Whether you’re B2C or B2B, discover

frameworks that will best help you track and measure your social media

campaign’s success.

• Customer Engagement Plan: Identify which social media channels

your prospects spend their time on. Find out how to create real

engagement and trusted relationship to build brand advocates.

• Share of Voice Analysis: Determine where you stand against your top

competitors in the digital realm. Find out your online “market share” and

identify areas for improvement.

Please contact:

smm@webmarketing123.com

Thank You!