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State of the Twittersphere How Marketers Are Using Twitter
Rick BurnesHubSpot Marketing ManagerTwitter rickburnes
January 21 2010
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
2
Whatrsquos HubSpot
bull Founded in July 2006 grew out of research at MITbull Sells inbound marketing softwarebull 2000+ customers 100+ employees
3
Traditional Marketing (Outbound)
4
Marketing Today (Inbound)
5
6
What Is Inbound Marketing
Leads
Get Foundbull Publishbull Promotebull Optimize
Process ToolsGet Foundbull Content Mgmtbull Bloggingbull Social Mediabull SEObull Analytics
Convertbull Testbull Targetbull Nurture
Website Visitors
Customers
Convertbull Offers CTAsbull Landing Pagesbull Emailbull Lead Intelligencebull Lead Mgmtbull Analytics
7
Twitter Feeds the Funnel amp Helps Convert
Blogging SEO Email Pay-Per-ClickTwitter
Website Visitors
Leads
Customers
Not Sold on Twitter
8
Same recipe for success on every social network
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
9
Old Twitter New Twitter
10
Flickr sandmanFlickr Don Van Dyke
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
2
Whatrsquos HubSpot
bull Founded in July 2006 grew out of research at MITbull Sells inbound marketing softwarebull 2000+ customers 100+ employees
3
Traditional Marketing (Outbound)
4
Marketing Today (Inbound)
5
6
What Is Inbound Marketing
Leads
Get Foundbull Publishbull Promotebull Optimize
Process ToolsGet Foundbull Content Mgmtbull Bloggingbull Social Mediabull SEObull Analytics
Convertbull Testbull Targetbull Nurture
Website Visitors
Customers
Convertbull Offers CTAsbull Landing Pagesbull Emailbull Lead Intelligencebull Lead Mgmtbull Analytics
7
Twitter Feeds the Funnel amp Helps Convert
Blogging SEO Email Pay-Per-ClickTwitter
Website Visitors
Leads
Customers
Not Sold on Twitter
8
Same recipe for success on every social network
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
9
Old Twitter New Twitter
10
Flickr sandmanFlickr Don Van Dyke
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Whatrsquos HubSpot
bull Founded in July 2006 grew out of research at MITbull Sells inbound marketing softwarebull 2000+ customers 100+ employees
3
Traditional Marketing (Outbound)
4
Marketing Today (Inbound)
5
6
What Is Inbound Marketing
Leads
Get Foundbull Publishbull Promotebull Optimize
Process ToolsGet Foundbull Content Mgmtbull Bloggingbull Social Mediabull SEObull Analytics
Convertbull Testbull Targetbull Nurture
Website Visitors
Customers
Convertbull Offers CTAsbull Landing Pagesbull Emailbull Lead Intelligencebull Lead Mgmtbull Analytics
7
Twitter Feeds the Funnel amp Helps Convert
Blogging SEO Email Pay-Per-ClickTwitter
Website Visitors
Leads
Customers
Not Sold on Twitter
8
Same recipe for success on every social network
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
9
Old Twitter New Twitter
10
Flickr sandmanFlickr Don Van Dyke
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Traditional Marketing (Outbound)
4
Marketing Today (Inbound)
5
6
What Is Inbound Marketing
Leads
Get Foundbull Publishbull Promotebull Optimize
Process ToolsGet Foundbull Content Mgmtbull Bloggingbull Social Mediabull SEObull Analytics
Convertbull Testbull Targetbull Nurture
Website Visitors
Customers
Convertbull Offers CTAsbull Landing Pagesbull Emailbull Lead Intelligencebull Lead Mgmtbull Analytics
7
Twitter Feeds the Funnel amp Helps Convert
Blogging SEO Email Pay-Per-ClickTwitter
Website Visitors
Leads
Customers
Not Sold on Twitter
8
Same recipe for success on every social network
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
9
Old Twitter New Twitter
10
Flickr sandmanFlickr Don Van Dyke
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Marketing Today (Inbound)
5
6
What Is Inbound Marketing
Leads
Get Foundbull Publishbull Promotebull Optimize
Process ToolsGet Foundbull Content Mgmtbull Bloggingbull Social Mediabull SEObull Analytics
Convertbull Testbull Targetbull Nurture
Website Visitors
Customers
Convertbull Offers CTAsbull Landing Pagesbull Emailbull Lead Intelligencebull Lead Mgmtbull Analytics
7
Twitter Feeds the Funnel amp Helps Convert
Blogging SEO Email Pay-Per-ClickTwitter
Website Visitors
Leads
Customers
Not Sold on Twitter
8
Same recipe for success on every social network
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
9
Old Twitter New Twitter
10
Flickr sandmanFlickr Don Van Dyke
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
6
What Is Inbound Marketing
Leads
Get Foundbull Publishbull Promotebull Optimize
Process ToolsGet Foundbull Content Mgmtbull Bloggingbull Social Mediabull SEObull Analytics
Convertbull Testbull Targetbull Nurture
Website Visitors
Customers
Convertbull Offers CTAsbull Landing Pagesbull Emailbull Lead Intelligencebull Lead Mgmtbull Analytics
7
Twitter Feeds the Funnel amp Helps Convert
Blogging SEO Email Pay-Per-ClickTwitter
Website Visitors
Leads
Customers
Not Sold on Twitter
8
Same recipe for success on every social network
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
9
Old Twitter New Twitter
10
Flickr sandmanFlickr Don Van Dyke
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
7
Twitter Feeds the Funnel amp Helps Convert
Blogging SEO Email Pay-Per-ClickTwitter
Website Visitors
Leads
Customers
Not Sold on Twitter
8
Same recipe for success on every social network
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
9
Old Twitter New Twitter
10
Flickr sandmanFlickr Don Van Dyke
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Not Sold on Twitter
8
Same recipe for success on every social network
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
9
Old Twitter New Twitter
10
Flickr sandmanFlickr Don Van Dyke
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
9
Old Twitter New Twitter
10
Flickr sandmanFlickr Don Van Dyke
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Old Twitter New Twitter
10
Flickr sandmanFlickr Don Van Dyke
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Traffic Is Slowing
11
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
So Is User Growth
12
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Now a More Mature Service
13
Image Wikipedia
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
More Followers on Average
14
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Following More on Average
15
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
More Updates on Average
16
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Same Goes for HubSpot Customers
17
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Best Practices FTW
18
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Put a Bio in Your Profile
Avg
Follo
wer
s
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Put a Link in Your Profile
Avg
Follo
wer
s
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Best Practices Followed More Often
21
July 2009 Jan 2010
Bio in Profile 24 53
Location in Profile 31 65
Web Address in Profile
20 41
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
A More International Service
22
Top Locations in July 2009 Report Top Locations in Jan 2010 ReportLondon London Los Angeles Brasil Chicago USA New York New York San Francisco California Toronto Los Angeles Atlanta UK Seattle Chicago Boston Canada Austin Germany Sydney Sau Paulo San Diego Singapore Washington DC Indonesia Melbourne Texas Portland Australia Houston Toronto Vancouver Florida Dallas India Brooklyn San Francisco Philadelphia Washington DC
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
23
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Twitter Drives Leads
24
HubSpot Social Media Leads
Twitter is largest category at gt40 of HubSpotrsquos total social media leads
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Twitter Plays a Bigger SEO Role
25
Results from
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
26
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
27
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
28
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Key to Success Content
29
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Blogging Increases Twitter Reach gt75
30
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Links to Blog = Links to Landing Pages
31
Potential for Lead Gen
No Potential for Lead Gen
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
What to Publish
bull Blogbull Podcastbull Videosbull Photosbull Presentationsbull eBooksbull News Releases
32
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
A Word of Caution
bull Donrsquot Tweet too much about your product NOBODY CARES
bull Create content thatrsquos useful and interesting to your target personas
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
What Gets Shared
34
Rarely Shared
FrequentlyShared
bull Product infobull Free trialsbull Software documentation
bull New databull Funny videosbull Top-notch blog posts
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Agenda
I About HubSpot amp Inbound Marketing
II New Data on Twitter UseIII Case Studies How Marketers are
Using TwitterIVHow to Measure Twitter as a
Marketing Tool
35
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Follower Count
bull A measure of your raw distribution power
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
replies
bull A measure of community engagement amp brandingbull On your profile or via searchtwittercom
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Twitter Grader
bull Inputs include followers influence follower influence and patterns of use
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
39
Measure the Impact on Your Funnel
Website Visitors
Customers
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
How to Track Your Funnel
Track visitors
40
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
How to Track Your Funnel
Track leads
41
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
How to Track Your Funnel
Track customers
42
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Why Tracking Via Channels Is Critical
Visitors Leads Conversion Customers Net Conversion
Twitter 3289 554 17 12 04
Facebook 504 75 15 6 12
Stumbleupon 511 28 5 1 02
43
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
44
Final Thoughts hellip
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Twitter Is Part of a Complex System
45
Diagram Wikipedia
Social Media eg Twitter
SEO
Blogging
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
HubSpot Helps Navigate the System
46
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
Connect with meLinkedIn wwwlinkedincominrickburnesTwitter wwwtwittercomrickburnes
Thank YouSign up for a free trial of HubSpotwwwhubspotcomtrial
