Underwri(enby: Presentedby:

PresentedDecember16,2015

2016:TheYearWeConquerInforma?onChaos

Underwri(enby: Presentedby:

IntroducingourSpeakers:

2016:TheYearWeConquerInformaEonChaos

JohnManciniPresidentAIIM@jmancini77DigitalLandfillBlog

TobyBellECMMarke/ng&OfferingStrategyLeadIBM@tobybell

It means that your customers are struggling with Digital Disrup5on.

ThisdisrupEoniscausedby:① ConsumerizaEon② MobileandCloud③  InternetofThingsContentandinformaEonmanagementhasacriEcalroletoplayinaddressingthischaos.

“ForthefirstEmeinhistory,theworld’sleadingexpertsonacceleraEngtechnologyareconsistentlyfindingthemselvestooconservaEveintheirpredicEons…”--StephenKotler

① OrganizaEonsarethinkingbeyondthereasonsfortheiriniEalSharePointimplementaEon.

② TheprojectteamfilesharinglandscapehasbeenrevoluEonized.

③ OrganizaEonsarerealizingthatapla^ormisdifferentfromanapplicaEon.

④ ECMinvestmentsareincreasinglyviewedthroughabusinessrathertechnologyprism.

⑤ OrganizaEonsatscaleareonahybridon-prem/cloudpath.

TheSharePointMoment

HumanResources

CustomerService

Sales&MarkeEng

Legal

Finance

LogisEcs

Technology&ProductDevelopment

What is your pla9orm strategy for the enterprise?

The“WhatisthisIndustry?”Moment

ManyflavorsofCM

Bigprocessflows

Syncandshare

StartwiththeMFP

SaaSprocesssilos

CustomerExpMgmt

Meatandpotatoes

DoubledownonSP

Keepmeoutofjail

ECM as a pla9orm for Business Content Services

 It’snotaboutthecontentitself. It’saboutwhatyoudowithit.①  The“appifica?on”ofbusinessprocesses–How

doIacceleratedevelopmentofsoluEonsusingno-andlow-codeapproaches?

②  Analy?cs–HowdoIdigestmassiveamountsofnewdata,applystructurewhereitdoesn’texist,andusethatstructuretoputdataintoacEon?

③  Infonomics–HowdoIvalue,manage,secure,opEmize,andprotectmyinformaEonassets,wherevertheyexist(cloud,on-premise,orsomehybrid)?

TheCustomerCentricityMoment

A customer-centric approach requires an “outside-in” mindset that puts the customer in the center of all things

Customer focused

TheNewWaystoWorkMoment

5 Challenges of the Digital Business

1. Legacy paper processes don’t par5cipate

2. Informa5on silos hinder business agility 3. Many organiza5ons lack sufficient IT support

4. Managing a mobile, dynamic and younger workforce 5. Retaining knowledge is more difficult

Case Management – the Pla9orm for the Digital Workplace

 Whatdoes“ECMSuccess”LookLike?

① MorethanhalfoforganizaEons(52%)areworkingtowardsacompany-wideECMcapability,butonly14%havecompletedit.

② Only39%havesomedegreeofmobileaccesstotheirECMsystems.

③ 62%oforganizaEonswithECMsystemsaresEllstronglyreliantontheirfile-shares.

④ 60%oforganizaEonswithECMsystemssay…“GaininguseradopEonhasbeenabigproblemforourECMproject.”

The“WhatDoesSuccessLookLike?”Moment

How do you define success?

InvestmentImpactCategories

ITImpactITcosts

ITcostsavings

BusinessImpactUserefficiency

BusinesseffecEveness

RiskandUncertaintyRiskmiEgaEon

Riskvs.reward

StrategicImpactScalability

Flexibility

MostorganizaEonsmeasurethis

Manycandeterminethis

Veryfewincludethesecriteria

Case Study: TIAA-CREF Improving Customer and Knowledge Worker Experience

IBM Business Content Services – cri5cal capabili5es

Capture Ac?vate Engage Protect Analyze• Reducepaperhandlingandshipping

• Usecontentacrossbusinesssystems

• Connectpeople,content,analyEcsandprocessintoSystemsofInsight

• ReduceriskbyeliminaEngwhatyoudon’tneed

• Revealinsighthiddenincontent

• Extractvaluablebusinessdatafromcontent

• Eliminatesilosbetweendepartments

• StreamlinecollaboraEonwithhybridcloud

• Guardagainstfraud,complywithregulaEons

• Improvebusinessdecisions

• Pushcapturetotheedgeoftheenterprise

• IncreasedproducEvityofteams

• Mobileaccesstobusinesscontent

• Governcontentthroughoutitslifecycle

• Improveperformanceofpeopleandsystems

What have we all learned?

 UseradopEoniscriEcal ITtolineofbusiness(LOB)alignmentviasharedservicesiscriEcal Benchmarks,be(erpracEces,usecases,references,proofpointsandbusinessoutcomemeasurementsofeverykindarecriEcal

 CaseManagementsoluEons–notjustenablingtechnology–arecriEcal ConnecEvity,integraEon,andopensourcearecriEcal Cloud-basedfilesharingandcollaboraEon–coupledtoon-premisescontentpla^orms–arecriEcal ECMneedstobeEasy:tobuy,use,jusEfy,andunderstand… …BecauseBusinessContentiscriEcal

Where are we going? “TheFutureofECMisCogniEve”

 Cloud-connected Well-protected

 Well-integrated

 Customer-facing

 Mobile-friendly

 Partner-friendly

 AcEon-oriented

Learn more about IBM Smarter Content Solu5ons

www.ibm.com/enterprise-content-management

Visit aiim.org/ecm

EnterpriseContentManagementResourceCenter

Wantmoreinforma,ononthistopic?

LearnhowtocombinecontentanalyEcs,collaboraEon,governance,andprocesseswithanywhere,anyEmeaccess.

AccessIndustryTutorials,Research,Webinars,andExpertAdviceBlogs-allinoneplace

Underwri(enby: Presentedby:

AboutAIIM

AIIMistheGlobalCommunityofInformaEonProfessionals

AIIMbelievesthattheinformaEonsystemsweuseatworkshouldbesimple,secure,andavailable

anywhere,anyEme,andonanydevice.

OurmissionistoimproveorganizaEonalperformancebyempoweringacommunityof

leaderscommi(edtoinformaEon-driveninnovaEon.

Learnmoreatwww.aiim.org