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Print + Mobile:Understanding

QR Codes

Print + Mobile:Understanding

QR Codes

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Who Am IWho Am I

@JasonPinto

CMO,

interlinkONE

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Who is interlinkONEWho is interlinkONE

• Marketing Software• Wilmington, MA• http://interlinkONE.co

m

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QR Codes Have Emotions?QR Codes Have Emotions?

http://www.flickr.com/photos/hansthijs/4053398162/sizes/m/in/photostream/

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Why Do They Matter?Why Do They Matter?

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Who Needs Them?Who Needs Them?

Anything That is Printed.

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Meet the QR CodeMeet the QR Code

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QR = “Quick Response”QR = “Quick Response”

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Applications for ScanningApplications for Scanning

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Year of Birth = 1994Year of Birth = 1994

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Creation Process is SimpleCreation Process is Simple

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QR Codes: QR Codes: Design Design OptionsOptions

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Simple vs. ComplexSimple vs. Complex

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Not Every Pixel is NeededNot Every Pixel is Needed

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Insert A LogoInsert A Logo

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Color Choice OptionsColor Choice Options

• Contrast is key!• Test, test, test!

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Use of Color, Logo, & Pattern

Use of Color, Logo, & Pattern

http://ilnk.me/QRPattern

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Important! Include Padding

Important! Include Padding

Do Not Follow This Example!

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Super-Sizedfor Buildings& Billboards

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Business Card SizeBusiness Card Size

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Soften Hard Edges w/ Round Corners

Soften Hard Edges w/ Round Corners

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Use Colors to Match Your Theme

Use Colors to Match Your Theme

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Best Practices Best Practices for Using QR for Using QR Codes to Make Codes to Make Print InteractivePrint Interactive

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Shorten the URL!Shorten the URL!

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Cut Down on the Egg NogCut Down on the Egg Nog

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Mobilize Your Content!Mobilize Your Content!

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Mobile Needs…Mobile Needs…

Inquiry Forms

Social Integration

Easy to See & Click

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Mobile NetworkingMobile Networking

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Track, Measure, TestTrack, Measure, Test

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Track, Measure, TestTrack, Measure, Test

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Examples Examples for a Bit of for a Bit of InspirationInspiration

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QR Codes Make Gardens Grow

QR Codes Make Gardens Grow

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Interactive Print Leads to Tips

Interactive Print Leads to Tips

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http://interlinkONE.comCopyright 2011. interlinkONE, Inc.

•Rochester Jazz Festival•QR Codes on Posters•Mobile-Optimized Festival Guide

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QR Codes to VOCQR Codes to VOC

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QR Codes on Direct MailQR Codes on Direct Mail

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QR Codes for FeedbackQR Codes for Feedback

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QR Codes for Social TrafficQR Codes for Social Traffic

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QR Codes on a BlogQR Codes on a Blog

Yes, epic posts do get printed.

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Don’t Forget FundamentalsDon’t Forget

Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience

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Want to Stay in Touch?Want to Stay in Touch?

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How Can interlinkONE Help?How Can interlinkONE Help?

• QReateAndTrack.com

• iFlyMobi.com

• MyMobileMadeEasy.com

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Thank You!Thank You!

• @JasonPinto• @interlinkONE• @QReateAndTrack• @iFlyMobi