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WebCongress ed fernandez @efernandez US edition, Miami

WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

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a 51 slides review of the status of technology, trends and underlying patterns with emphasis on mobile tech & adoption. Prepared for WebCongress US edition. Presented at James L. Knight Convention Center in Miami, November 2013

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Page 1: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

WebCongress

ed fernandez @efernandez

US edition, Miami

Page 2: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Who am I 3 generations journey

ed: Mobile computing platforms

ed Gf: Energy, utilities Infrastructure

ed Jr: Hyperconnecting people&things

to singularity

smartphones

electricity

Page 4: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

from events & data (knowing) forming patterns (understanding) to predictions

Any fool can know

The point is to understand

and, beyond understanding, predict

Einstein

Page 5: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Patterns State of the art in Tech:

KPCB internet trends. Mary Meeker & Liang Wu.

Asymco. Horace Dediu

Why this is happening: Everet Rogers. Diffussion of innovations

http://en.wikipedia.org/wiki/Everett_Rogers

Why is it important to people? Richard Dawkins. Selfish gene

& references

& why are we here?

Page 6: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Internet

“The internet makes human desires more easily attainable, it offers convenience”

“Convenience on the internet is basically achieved by two things: speed & cognitive ease” http://www.wired.com/business/2013/09/ev-williams-xoxo/

Ev Williams. Twitter co-founder

the mighty engine for convenience

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Page 11: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns
Page 12: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

every

traditional business

has a

digital bullet with

its name engraved

Page 13: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns
Page 14: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Internet: where are we?

Page 15: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Internet: where are we?

7,1B

World Population

2,67B Internet users*

200M

Internet adds this

year

1,1B Internet

adds 2008-2013

34% Internet

penetration

China India Indonesia Russia Philippines Brazil Mexico Argentina Colombia

Growth driven by emerging markets *End 2013 estimated on YoY growth rate of 8%. Source: UN/ITU, internetworldstats.com 2012

Page 16: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns
Page 17: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Source: ProgrammableWeb. @johnmusser

Page 18: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Apps & Devices everywhere

Source: ProgrammableWeb. @johnmusser

Page 19: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Source: ProgrammableWeb. @johnmusser

Page 20: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Source: ProgrammableWeb. @johnmusser

Page 21: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Mobile Trends:

a brave new world

Page 22: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Internet becoming

Mobile First

Page 23: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Post

M

att Mu

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y + Mary M

eeker h

ttp://kp

cb.co

m/in

sights/to

p-1

0-m

ob

ile-intern

et-trend

s

[ Post PC era ]

Page 24: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

New computing cycles

Page 25: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns
Page 26: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Technology evolution Laws

Computing capacity Moore’s Law Computing power doubles every 18-24 months

Price cuts in half

Bandwidth capacity Gilder’s & Nielsen’s Law Doubles every 2 years - wired

Doubles every 2.5 years - wireless (Cooper’s Law)

Digital storage capacity Kryder’s Law Doubles every 2 years.

Page 27: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns
Page 28: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Wireless Smaller Powerful Cheaper

Page 29: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns
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Smartphone adoption

World is here

not even half way

Page 33: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

… Platforms Platforms

Page 34: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

f r a g m e n t a t i o n

Page 35: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Complexity of mobile phone market mobile phone market share doesn’t tell the full story

Source: VisionMobile

Page 36: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Operating systems

Over the next two years, innovation in user experiences comes from new software platforms.

legacy frameworks, current operating systems, struggle to deliver disruptive innovation.

Potential innovators include BlackBerry OS 10, Firefox OS and Tizen.

Established players will selectively implement elements, but fail to gain the slick integration of the originals.

CCS insights. Predictions for 2013 and beyond

Page 37: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

the TIC TAC TOE mobile strategy

Page 38: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Hardware OS Cloud

Google

Motorola

Nokia

Microsoft

Apple

RIM

2000

Page 39: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Hardware OS Cloud

Google

Motorola

Nokia

Microsoft

Apple

RIM

2007

Page 41: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

People motivations are changing?

1943 - Maslow 2013 - ?!?

Page 42: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns
Page 43: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Online & Offline

boundaries blurring

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Page 45: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns
Page 46: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

People:

• New paths in Maslow’s pyramid

• ‘truth’ is a tweet, photo or video clicked & sent away

• New definitions of ‘success’: money may not be in

• Access to luxury more important than owning luxury – Rise of sharing economy

• Self-realization and self-actualization online

• (Win)^3: You help me, I help you, we help others

• Klout score in your resume

• Managing man-machine symbiosis, key competencies.

• Global network, global thinking, global objectives. A collective intelligence arising (Singularity)

new generation of social entrepreneurs

Page 47: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Entrepreneurship

Page 48: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

People: new generations Reduced sense of security since 2001 terrorists attacks

Destabilized economy since Global Financial crisis 2008

High unemployment levels – ‘Evil’ corporations

Increasing perceived fiscal pressure – self sustain or live out of the system

Pervasive & cheap computing everywhere

Tech-entrepreneur heroes – Dorsey, Zuckenberg, Larry, Sergey

All tools you need in the web: crowdfunding yourself (kickstarter)

reduced loss of aversion (nothing to lose) fostering self driven -entrepreneurship (most benefitial path in given conditions)

Page 49: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

M

att M

urp

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Mary

Meeker

http

://kpcb.c

om

/insig

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/top

-10-m

obile

-inte

rnet-tre

nds

Page 50: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

Arguably the worst recession,

Undoubtely the biggest technology opportunity ever

Page 51: WebCongress US 2013 why does superman wear his underwear outside his pants?. Tech adoption, trends & patterns

What should we do?

1. Engage in POLITICS ?!?

2. EDUCATE (help next gen understand)

3. DO vs WATCH (create, innovate, act)

• ed fernandez @efernandez

[email protected]