We4IT LCTY 2013 - Social Girl - Social Communications Strategy and the IBM Sametime Roadmap - VJ

© 2013 IBM Corporation

Social Communications Strategy and the IBM Sametime RoadmapVolker Jürgensen | Architect, IBM Social [email protected]

2 © 2013 IBM Corporation

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IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

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Introductions


Agenda

Social Communications Matures

Sametime in 2012

The Roadmap


Social Communications: Shifting from Reach to Relevance

I am available

dial tone relevancepresence


New, more effective ways to connect and interact

Unified Communications Social Communications

Who we communicate with

Ask the people you know (on your contact list) if they know someone who can help

Know who can help - across the enterprise - through profiles, microblogs, activities and shared content

How we communicate with each other

Instant message, phone call, video, email

Post to a wall, blog, wiki, forum, microblog, activity, comments, shared files, instant message, phone call, video, online meetings, etc

What we communicate about

Frequent disruptive requests for low value content

Share content to address low value questions, minimizing disruption and leading to higher value interactions


A Personal Example:One shared file – Eliminated 84 requests in a 2 month span


Communications is more powerful in a Social Business context

Tuesday, 3pm“Sametime as a Basis for

Social Collaboration”

Wed, 11:15am“Powerful, Engaging, and

Visual Social Communications”

Thursday, 11:15am“Customer Experience in

the Contact Center”


IBM Sametime's open, standards-based approach makes it easy to incorporate communications into your Social Business

Session Date / Time Title

AD107 Tue @ 1:30 Delivering Customer Experience Excellence via the Sametime Proxy

Spot 105 Tue @ 5:30 Collaboration Re-invented: Interactive Tables and Videoconferencing

ID108 Wed @ 1:30 Social Collaboration in the Real World

ID405 Wed @ 4:15 Taking Sametime to the Edge: Deploying a Collaborative Extranet

BP302 Wed @ 5:3 Social Communications: A Roadmap to Connecting Sametime with Everything

AD109 Thur @ 11:15 Using the IBM Sametime Proxy SDK: Portal, Connections, and Beyond

Spot 109 Thur @ 11:15 Customer Experience in the Contact Center: Social Business is the Answer

BTW: You can't do this with your Notes entitlement!


Agenda


Sametime in 2012

The Roadmap


MobilityMobilityRich Rich CommunicationsCommunications

Sametime in 2012

Social NetworksSocial Networks CloudCloud

IBM Connections Suite● IBM Sametime Advanced● IBM Sametime Unified Telephony Lite● IBM Connections● IBM FileNet Content Manager (limited use)

Vantage for IBM Sametime● Malware, SpIM prevention● Real-time inspection & filtering● Event archiving for ediscovery● Ethical walls & role-based policies

New & Enhanced Mobile Apps● IOS: Chat & Meetings● Android: Chat & Meetings● BlackBerry Meetings

IBM SmartCloud for Social BusinessNow featuring Sametime Meetings

● A single, consistent user experience● Integrated with Connections Files● Network Health Indicator● Remote Control


A powerful ecosystem supported by a standards-based platform


Key partners 'in the building'


Agenda


Sametime in 2012

The Roadmap

© 2013 IBM Corporation15

The goal for this year is to infuse the Sametime platform with the key elements of the Social Communications vision.


Rich CommunicationsA next-generation media framework plus improvements to Sametime Unified Telephony™ and Sametime Unified Telephony Lite™.


To deliver on Social Communications, we focus on four areas:

MobilityMobilityRich Rich CommunicationsCommunications Social NetworksSocial Networks CloudCloud


Video in IBM Sametime today

Today Basic packet switcher Active speaker switched video H.264 AVC Video Encoding Desktop only Client-side recording Single instance deployment model Only Sametime endpoints Advanced video capabilities require

3rd party solutions


Coming soon: The only solution you'll need for 'desktop' video

Today Basic packet switcher Active speaker switched video H.264 AVC Video Encoding Desktop only Client-side recording Single instance deployment model Only Sametime endpoints Advanced video capabilities require

3rd party solutions

Future Highly Scalable, Software MCU High Definition Continuous Presence Video Industry leading H.264 SVC encoding Browser, Rich, and Mobile clients Server & Client side recording Geographic distribution with automatic MCU cascading Dial out to audio bridges (via gateway) Supports Polycom SVC-based hardware end points Backward Compatible with older Sametime clients Maintains existing integration into 3rd party systems


Mobile audio & video makes Sametime a viable alternative to traditional audio conferencing

Voice & Video on mobile devices Video enabled mobile meetings Voice & Video chat Softphone (w SUT or SUT Lite)

Mobile meeting enhancements Additional social integration Integration with file/document management


Rethinking mobile meetings to eliminate unproductive 'rituals'


DEMO


The tightest integration with the industry's leading enterprise social networking platform...

Today Presence-enabled Profiles Sametime status bar in Connections Shared business card Ask questions or issue polls to Connection

Community members in real time Save Sametime chat transcript to Activities or Communities Find shared Activities from Sametime


...will just get betterFuture

Video Chat Widget for Communities Meetings Widget for Communities Persistent Group Chat widget for Communities Integration of Meeting libraries and Connections Files Search Profiles from Sametime client Publish announcements as microblog postings


SmartCloud for Social Business will benefit from planned communications enhancements

Future Browser-based chat client Mobile instant messaging File transfer, screen capture Audio conferencing Server side recording


Tailored Private Cloud Solutions from IBM Global Technology Services

A foundation for a complete Social Communications suite via the private cloud Phased transition to cloud-based telephony

Built on enterprise-grade software components Feature rich telephony with IP-PBX IBM Sametime and Sametime Unified Telephony IBM Unified Messaging Video integration

Integrate deskphones, softphones on PCs, smartphones, and tablets

Provide secured network connectivity Voice, video and data

Support for flexible configurations


Sametime is getting a major makeover!A modern user experience; platform, feature and usability enhancements; improved serviceability and deployment and miscellaneous fixes.


A modernized user experience


What should you do now?Get answers to all your questions about deploying Sametime todayCustomer CUST103 Australian Bureau of Statistics: Powerful, Engaging, and Visual Social Communications

Customer CUST101 Continental: Unleashing a Smarter Workforce with IBM Sametime for Social Collaboration

Communications JMP206 IBM Sametime Unified Telephony QuickStart Deployment

Communications BP302 Social Communications: A Roadmap to Connecting Sametime with Everything

Communications ID406 Best Practices in Sametime Voice and Video Deployment

Communications ID405 Taking IBM Sametime to the Edge: Deploying a Collaborative Extranet

Mobile ID402 IBM Sametime Mobile Instant Messaging and Meetings

Mobile JMP205 From Zero to Mobile Hero: IBM Sametime 8.5.2 IFR 1 Mobile Access Server Install

Meetings ID404 best Practices for IBM Sametime Meetings Deployment End-to-End

Integration AD109 Using the IBM Sametime Proxy SDK: WebSphere Portal, IBM Connections and Beyond

Integration AD107 Delivering Customer Experience Excellence via the IBM Sametime Proxy

Integration AD108 Social Collaboration in the Real World

Deployment SHOW400 If it Fits, It Ships! Getting the Most out of your IBM Sametime Client Install

Deployment BP301 Rock Solid IBM Sametime for High Availability

Deployment SHOW104 Demystifying your IBM Sametime Deployment with Configuration Validator

Deployment JMP204 IBM Sametime 8.5.2 IFR 1 Architecture and Deployment Workshop

Administration ID403 IBM Sametime Systems Console: One-Stop Sametime Administration

Learn about what's coming in Sametime tomorrowTechnology ID401 What's Next in IBM Sametime

Technology SPOT105 Collaboration Re-Invented: Interactive Tables and Video Conferencing

Communications INV302 Face It, We Need to Talk! Rich Media in IBM Sametime

Communications ID407 Seeing is Believing: Advanced Video Technology for IBM Sametime


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