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52nd ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA13
What about Creativity?
Timranarsob!
Mike van der Vijver & Eric de Groot MindMeeting – the Netherlands
International Congress and Convention Association.
Twitter: #ICCA13
Creativity and Plumbing (1)
International Congress and Convention Association.
Twitter: #ICCA13
Creativity and Plumbing (2)
International Congress and Convention Association.
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Creativity, Innovation and Change
International Congress and Convention Association.
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Learn Creativity?
Creativity is not a mysterious gift
It is a skill and an attitude
International Congress and Convention Association.
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Black Box?
Creativity is Not:
It is a Manageable Process
International Congress and Convention Association.
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Means?
End!
International Congress and Convention Association.
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Where does Creativity Come from?
International Congress and Convention Association.
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- Incredibly complex (100-125 billion neurons) - Quick - Integrates mind and body - Can always produce new connections - Context-dependent - Lazy, saves energy (uses patterns)
Our Human Brain
Patterns in Brain Functions
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International Congress and Convention Association.
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Perceptions
International Congress and Convention Association.
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We Think We Know What Our Brain Does
International Congress and Convention Association.
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The Creative Process
Initial question
Outcome
Diverge
Converge
International Congress and Convention Association.
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Creativity is Movement
And Movement Leads to Serendipity
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1. Create movement and postpone judgment
2. Listen carefully: what is of value in the idea ?
3. Freewheel: imagination
4. Quantity breeds quality
5. Cross-pollination
6. 28 ideakillers: taboo !
The 7 Rules of Creative Communication
International Congress and Convention Association.
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1. Yes, but ……2. That exists already!3. Impossible.4. Our customers won’t appreciate it.5. Let’s be realistic.6. Too expensive.7. That’s not logical.8. We need more research.9. There’s no budget.10. Don’t make any mistakes.11. The board will not agree.12. I am not creative.13. It is not my responsibility.14. If it was such a good idea, others would have tried it already.
28 Idea Killers (1)
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15. That’s too big a change.16. Older people will not use it.17. Too hard to control.18. We have always done it this way, why change? 19. We don’t have the time for it.20. The market is not yet ripe for it.21. We are too small for that.22. Let’s remain serious about this.23. We’ll keep it in mind.24. We have managed without it.25. It might work somewhere else perhaps, but not here.26. It’s already in our future business plan.27. We will put somebody on it later.28. Since when have you become such an expert?
28 Idea Killers (part 2)
T I M R A N A R S O B
A B R A I N S T O R M
International Congress and Convention Association.
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Remember!
There is
Always
Another option, another perspective!
International Congress and Convention Association.
Twitter: #ICCA13
International Congress and Convention Association.
Twitter: #ICCA13
International Congress and Convention Association.
Twitter: #ICCA13
Mike van der Vijver, Eric de Groot
Design and Support International Meetings
