Upload
purdicom
View
244
Download
6
Tags:
Embed Size (px)
Citation preview
PURDICOM CCTV 2015 | 3
ABOUTPURDICOM
Wireless, Cloud & Security Distributor
Purdicom is an award winning distributor specialising in Wireless, Cloud & Security technologies. Purdicom offers a dynamic
& proactive value-add distribution approach with exceptional technical, sales & marketing support.
Founded: 2005
Founder: Hugh Garrod
Location: Wantage, Oxfordshire
Channel: VARs, ISPs & MSPs only
Growth: 35 – 45% annually
Employees: 39 (Dec 2014)
Award & Achievements:
• Sunday Times Tech Track 100 2014
• Sunday Times Tech Track 100 2013
• Largest Ruckus Distributor 2013
• Largest Ruckus Distributor 2012
• ISO 9001:2008
PURDICOM OVERVIEW 2015 | 4
2005 2006 2007 2008 2009 2010 2013 2012 2014 2012
OURGROWTH
Since our birth in 2005, we’ve experienced rapid growth and have been recognised by the Sunday Times Tech Track 100
Purdicom has long been a prominent partner in EMEA for Ruckus and its value add ethos is
filtered throughout each member of staff from sales to technical support.”
Jim CalderbankDirector of Sales EMEA, Ruckus Wireless
PURDICOM OVERVIEW 2015 | 6
Working tirelessly to sign ground breaking vendors whilst also providing customers with every area of
support possible, Purdicom builds long lasting and sustainable relationships.
OUR VENDORS
It's an honour to work with the team at Purdicom. Purdicom has excellent relationships in the UK and is committed to customer satisfaction. We are excited to have Purdicom as a Siklu distributor”
Andrew WestermanSales Director Western Europe, Siklu
PURDICOM OVERVIEW 2015 | 8
WiFiManaged indoor & outdoor WiFi for BYOD challenges and networks of the future.
Network SecurityLeading web security, mobile device management and advanced threat protection.
Point to PointWireless backhaul and bridges connecting two sites with up to 2Gbps over 1 – 50km distances.
Guest & Social WiFi Guest WiFi with secure authentication and billing or social login / WiFi marketing.
Point to MultipointConnect a single site to multiple sites with up to 1Gbps over 1 – 30km distances.
Turnkey ServiceFull planning an design service, enhanced link planning, RF spectrum management, OFCOM consultation, training, on site support and installation
OUR TECHNOLOGIES
PURDICOM CCTV 2015 | 10
THEMARKET
• Market shift over 18 months• 2014 – record sales in CCTV sector• Increase in large tender opportunities• Reliable technology• Right price
PURDICOM OVERVIEW 2015 | 11
NEW PARTNERSHIP
4th March 2015Purdicom and DV Tel
Purdicom are today announcing an exclusive Distribution Agreement with dvtel
PURDICOM OVERVIEW 2015 | 12
TODAYS AGENDA
10.00am: Introductions and Agenda
10.15am: High Capacity CCTV Backhaul for Critical Networks
11.00am: Case Study: Aberdeen Harbour
11.15am: Dallmeier Panomera Multi Focal Sensor Technology & Siklu
11.30am: Tea, Coffee & refreshments break
11.45am: Cambium – using 5GHz reliably – reducing the interference risk
12.05pm: Fluidmesh – Fluidity – High speed mobility for CCTV & fleet data offload
12.20pm: Bradford City Centre Case Study
12.30pm: Access for City Centre CCTV (Repeatit)
12.40pm: DV Tel – 4K CCTV
1.00pm: Lunch & Live Demonstrations
2.00pm: Ruckus Wireless & Purple WiFi: City Centre WiFi
PURDICOM OVERVIEW 2015 | 13
OUR SPEAKERS
Andrew Westerman Siklu
Bill WilliamsPurple WiFi
Scott ReevesRuckus Wireless
Steve HodgesDallmeier
John SpeakmanPurdicom
Marcus NarrisPurdicom
Simon StaddonCambium Networks
Luke O’KellyPurdicom
Andrew Westerman Sales Director – Western Europe
5th March 2015
Millimetre wave Backhaul for Critical CCTV, Security and Public Safety
16 Backhaul Brilliance!
We took a millimeter!and made it huge!Our all-silicon radio started a revolution - and opened a market!
17
§ We make smallest, lowest-cost, ultra-high capacity wireless units for any backhaul scenario § Video Surveillance § Mobile backhaul
§ Fibre extension § Business broadband connectivity § Small cell deployments
§ Wi-Fi offload backhaul
§ Real track record § Deployment with Tier 1 operators in Europe, North America and Asia
§ Large adoption by Operator, Security, Enterprise and ISP market globally § TDD and FDD links available § 60/70/80 Ghz
World’s Leading mm Wave Company
0
1,000
2,000
3,000
4,000
5,000
6,000
2011 2012 2013 2014
>13000 Links Deployed Worldwide
19
• Video Surveillance growing hugely worldwide
• High Capacity networks with built in Future Proofedness and IP’ification now the modern way
• 5GHz bands are increasingly congested in dense urban areas. Challenges in terms of: • Backhaul Capacity • Backhaul Reliability due to Interference
• Siklu’s mm wave links provide a compelling alternative for wireless Video connectivity
• Huge capacity and no interference issues.
Delivering CCTV in HD
20
§ If you are designing a future proof Video surveillance network
§ If your customers require a network modernisation due to: § Poor video quality § Intermittent service § Network congestion § High Cost § Siklu has the answer
It’s Time For Next Gen.
21
§ Supports hundreds of real-time, full motion HD video streams with future proof Gigabit capacity
§ Has a rich suite of networking capabilities so you can deploy in daisy chain and ring topologies
§ Street level & roof top installation with the industry's smallest form factor
Siklu’s Wireless Security
CCTV , Russia
22
• Upgrade of CCTV and WiFi backhaul network
• Requirements: high capacity, Interference free, fast deployment, minimum capex and opex
• Solution: EH600T from Siklu
Local Authorities
Seaport of Baltimore, MD, USA
23
§ Large estates
§ Hotspots for criminal and anti-social behavior
§ Council tightens security by installing HD CCTV
§ High Capacity Backhaul provided by Siklu
Authority-Owned Social Housing Dundee, Scotland
24
§ Connecting the city hall and the local police department
§ Secure, dedicated Gigabit connection with AES encryption assures a high level of coordination between city governors and state police force
Wireless Security Network Roanoke, TX
http://www.jts.net
25
§ Multi-storied tower block area
§ Hotspots for criminal and anti-social behavior
§ Council tightens security and lowers cost by installing HD CCTV
§ Backhaul provided by Siklu
Estate Security Newcastle, UK
26
What Does A Next Generation Wireless Security Network Look Like?
MUNICIPALITY Command and Control POLICE
Headquarter
EtherHaul™ 600T
EtherHaul™ 1200
10X Spectrum
Fast Design
4X Capacity
Future Proof
2X Reliability
Lower OPEX
⅓X Footprint
Blends Easily
⅛X Latency
True Real-Time
28
EH-600T • Technology- TDD
• Frequency - 57-66GHz
• Throughput - 1000Mbps HD • Asymmetric traffic configuration
• Modulation – QPSK - QAM64@500MHz + Hitless (errorless) adaptive modulation & coding
• Latency- 350usec
• GbE Ports- 3 copper
• Antenna: 14 cm, integrated
• Dimensions- 15 cm (H) x 15 cm (W) x 8 cm (D)
• Weight – 1.5Kg (incl. antenna)
• Power consumption – 30W
• Main feature set (NPU): • Ethernet demarcation functionality- transparent bridge, provider bridge, MEF-
compliant QoS
• OAM:802.1ag, 802.3ah, Y.1731 • Ethernet Ring Protection, SyncE and IEEE1588TC, AES Encryption
Main applications:
• Small cell backhaul
• CCTV / security backhaul
• Business services broadband connectivity
• LAN to LAN Connectivity
28
29
EH-1200TL • Technology- TDD
• Frequency - 71-76GHz
• Throughput - 700Mbps HD • Asymmetric traffic configuration
• Modulation – QPSK – QAM16@500MHz • Hitless (errorless) adaptive modulation & coding
• Latency- 350usec
• GbE Ports- 2 (combination of copper and fiber)
• Antenna: 1ft. and 2 ft.
• Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU)
• Weight - 4.0Kg (incl. 1ft. antenna)
• Power consumption – 26W
• Main feature set (NPU): • Ethernet demarcation functionality- transparent bridge, provider
bridge, MEF-compliant QoS, AES Encryption
Main applications:
• Fiber extension
• Business services broadband connectivity
• LAN to LAN connectivity
29
30
EH-1200 • Technology- TDD
• Frequency - 71-76GHz
• Throughput - 100-1000Mbps HD • Asymmetric traffic configuration
• Modulation – QPSK - QAM64@500MHz + Hitless (errorless) adaptive modulation & coding
• Latency- 350usec
• GbE Ports- 2 (combination of copper and fiber)
• Antenna: 1ft. and 2 ft.
• Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU)
• Weight - 4.0Kg (incl. 1ft. antenna)
• Power consumption – 30W
• Main feature set (NPU): • Ethernet demarcation functionality- transparent bridge, provider bridge, MEF-
compliant QoS
• OAM:802.1ag, 802.3ah, Y.1731 • Ethernet Ring Protection, SyncE and IEEE1588,AES Encryption
Main applications: • Mobile backhaul
• Fiber extension
• Business services broadband connectivity
• LAN to LAN connectivity
30
31
EH-1200F • Technology- FDD
• Frequency - 71-76GHz / 81-86GHz
• Throughput - 100-1000Mbps FD
• Modulation – QPSK - QAM64@500MHz + Hitless (errorless) adaptive modulation & coding
• Latency- 250usec
• GbE Ports- 4 (combination of copper and fiber)
• Antenna: 1ft. and 2 ft.
• Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU)
• Weight - 4.0Kg (incl. 1ft. antenna)
• Power consumption – 40W
• Main feature set (NPU): • Ethernet demarcation functionality- transparent bridge, provider bridge, MEF-
compliant QoS
• OAM:802.1ag, 802.3ah, Y.1731
• Ethernet Ring Protection • SyncE and IEEE1588TC, AES Encryption
Main applications:
• Mobile backhaul
• Fiber extension
• Business services broadband connectivity
• LAN to LAN connectivity
31
32
EH-1200FX • Technology- FDD
• Frequency - 71-76GHz / 81-86GHz
• Throughput - 1000Mbps FD
• Modulation – QPSK - QAM64@500MHz
• Hitless (errorless) adaptive modulation & coding
• Latency- 250usec
• GbE Ports- 2 copper ports
• Antenna: 1ft. and 2 ft.
• Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU)
• Weight - 4.0Kg (incl. 1ft. antenna)
• Power consumption – 40W
• Feature set : • transparent bridge • QoS pipe
• AES
Main applications: • Fiber extension
• Business services broadband connectivity
• LAN to LAN connectivity
32
33
EH-1202F (Q2 2015)
• Technology- FDD
• Frequency - 71-76GHz / 81-86GHz
• Throughput - 100-2000Mbps FD
• Modulation – QPSK - QAM64@250/500MHz • Hitless (errorless) adaptive modulation & coding
• Latency- 250usec
• GbE Ports- 4 (combination of copper and fiber)
• Antenna:1ft. and 2 ft.
• Dimensions- 24.5 cm x 22.5 cm x 7 cm (ODU)
• Weight - 4.0Kg (incl. 1ft. antenna)
• Power consumption – 35W
• Main feature set (NPU): • Ethernet demarcation functionality- transparent bridge, provider bridge, MEF-
compliant QoS
• OAM:802.1ag, 802.3ah, Y.1731
• Ethernet Ring Protection (G.8032)
• SyncE and IEEE1588TC
• Zero touch
• AES Encryption
Main applications:
• Mobile backhaul
• Fiber extension
• Business services broadband connectivity
• LAN to LAN connectivity
34
Link Availability for Siklu’s E-band Radios
34
99.99%
Availability
1000Mbps Background
File transfer
Web surfing
Real time streaming
Voice
Thro
ughp
ut
• Built-in Hitless Adaptive Modulation: • Dramatically increases link availability • Throughput is decreased as rain attenuation increases • Built-in QoS preserves high-priority traffic
Through
put
(Mbp
s)
100
5Km
1000 Siklu Radios: • Up to 5Km • Up to 1000Mbps
>99.999%
99.997%
99.99%
99.995%
99.999%
Availability
25 Mbps
350 Mbps
1000Mbps
700Mbps
100 Mbps
Background
File transfer
Web surfing
Real time streaming
Voice
Thro
ughp
ut
Complete link outage: <5 minutes/year
35
default>show rf rf operational : up rf tx-state : normal rf rx-state : normal rf cinr : 19 rf rssi : -43 rf ptx : 5 rf channel-width : 500 rf frequency : 74000 rf role : master rf role-status : master rf mode : adaptive qpsk 4 1 0.5 rf alignment-status : inactive rf lowest-modulation : qpsk 1 4 0.5 rf tx-asymmetry : 50tx-50rx rf rx-link-id : 0 rf tx-link-id : 0 rf temperature : 52
• CLI for full configuration and maintenance
• HTML Web-based management interface
• SNMP v.2 and SNMP v.3 – configuration, monitoring and northbound
• Siklu happy to supply MIB for northbound integration into NMS platform
Management Concept
35 © 2011 All Rights reserved to Siklu Communication Ltd. Company Confidential
36
Summary
• Video Surveillance is in a period of huge growth and modernisation
• Capacity, Reliability and Cost reduction are the key criteria
• Siklu’s High capacity wireless links can deliver on all of these criteria
• High capacity links from Siklu for aggregation and backhaul • Guaranteed performance • Low Cost • High Reliability
PURDICOM OVERVIEW 2015 | 39
Our Partner
• Leading designers, suppliers and installers of IP CCTV, access control and digital radio communications
• Dedicated office in Aberdeen to service Aberdeen Harbour and Grampian Police
PURDICOM OVERVIEW 2015 | 42
The Solution
1. Siklu 1200F 1Gbps Full Duplex System2. Lightweight construction allowed installation on
existing harbour structures3. Ring topology for ultimate resilience4. Purdicom On Site Engineering5. Advanced replacement hardware with spares on site
“Due to the complicated geography and demanding environmental considerations presented by this, I immediately introduced our preferred wireless solutions partner, Purdicom. The support and backup provided by the team at Purdicom throughout was exceptional.” – Liam Mowat, Technical Director, Scottish Communications
End-‐to-‐End DVTEL Products
Video Management Systems
Servers, Storage & Clients Encoders
Video Analytics
Mobile/Web Solutions & Tools
High Definition Cameras
4K Myths Debunked
• Mostly it is a battle of perceptions: ‒ 4K bit-‐rates & storage too high for mainstream ‒ 4K too much for typical workstations to handle ‒ 4K monitors are required & expensive ‒ 4K sensitivity not good enough for outdoor deployments
• How did DVTEL address these to make our 4K Evidentiary Solutions practical for the mainstream well ahead of the competitors?
Quasar 4K Efficiency
Quasar 4K Bandwidth Table International Competitor's HD1080
Frame rate High Medium Low Disk saver 10% 30% 50% 70% Competitor's HD1080 increase
30 5,850 4,096 2,900 2,000 8,160 5,210 4,620 3,520 39% 27% 59% 76% 50%
25 5,250 3,500 2,650 1,850 6,800 4,330 3,910 2,910 30% 24% 48% 57% 40%
20 4,200 2,850 2,200 1,600 5,360 3,390 3,010 2,290 28% 19% 37% 43% 32%
15 3,200 2,100 1,700 1,350 4,600 2,930 2,615 1,970 44% 40% 54% 46% 46%
12 2,850 1,900 1,560 1,250 3,840 2,470 2,220 1,650 35% 30% 42% 32% 35%
8 2,450 1,640 1,320 1,000 2,870 1,840 1,630 1,220 17% 12% 23% 22% 19%
Average 36.8%
• Compare Quasar’s 4K Evidentiary Quality vs. their HD1080 Observational Quality
4X more image detail using 37% less storage than their HD1080 recommendations
Affordable 4K
Medium Activity @ 12FPS Bitrate (Kbps) Storage Capacity Storage Cost* (100 cameras @ 30 days)
AR 1080p 2,820 91TB $36,547
AR 5MP 6,580 213TB $85,277
AX 1080p 2,470 80TB $32,011
AX 5MP 5,860 190TB $75,945
Quasar 1080p 950 31TB $12,312
Quasar 4K 1,900 62TB $24,624
51
*Based on $400 per TB
Affordable 4K
52
Intuitive 4K Certified Solutions
• Easy 4K: Certified 4K Solutions ‒ 6.4 Plug & Play 4K – nothing to configure ‒ 6.4 SP1: SmartStream Technology boosts workstation performance
• Drag & Drop Simplicity: Client automatically selects the highest live & evidentiary detail on any display surface at the lowest CPU usage
• Intuitive interaction with 4K cameras even on low powered clients
53
SmartStream Technology
• SmartStream Technology makes 4K Easy • Leverages Quasar’s Quad Streaming capabilities • Automatically selects from 4 streams based on tile resolution to maximize client performance ‒ 4K stream: Evidentiary recording & 4K displays ‒ HD1080: Full screen HD1080 displays or 4K Quad ‒ HD720: HD1080 displays in Quad / 4K displays in 3x3 ‒ D1: Small tiles
54
1080p 720p 1080p
1080p 1080p
720p 720p
720p 720p 720p
720p 720p 720p
4K
D1 D1 D1 D1
D1
D1
D1 4K (digital zoom)
End-‐to-‐End DVTEL Products
Video Management Systems
Servers, Storage & Clients Encoders
Video Analytics
Mobile/Web Solutions & Tools
High Definition Cameras
4K Myths Debunked
• Mostly it is a battle of perceptions: ‒ 4K bit-‐rates & storage too high for mainstream ‒ 4K too much for typical workstations to handle ‒ 4K monitors are required & expensive ‒ 4K sensitivity not good enough for outdoor deployments
• How did DVTEL address these to make our 4K Evidentiary Solutions practical for the mainstream well ahead of the competitors?
Quasar 4K Efficiency
Quasar 4K Bandwidth Table International Competitor's HD1080
Frame rate High Medium Low Disk saver 10% 30% 50% 70% Competitor's HD1080 increase
30 5,850 4,096 2,900 2,000 8,160 5,210 4,620 3,520 39% 27% 59% 76% 50%
25 5,250 3,500 2,650 1,850 6,800 4,330 3,910 2,910 30% 24% 48% 57% 40%
20 4,200 2,850 2,200 1,600 5,360 3,390 3,010 2,290 28% 19% 37% 43% 32%
15 3,200 2,100 1,700 1,350 4,600 2,930 2,615 1,970 44% 40% 54% 46% 46%
12 2,850 1,900 1,560 1,250 3,840 2,470 2,220 1,650 35% 30% 42% 32% 35%
8 2,450 1,640 1,320 1,000 2,870 1,840 1,630 1,220 17% 12% 23% 22% 19%
Average 36.8%
• Compare Quasar’s 4K Evidentiary Quality vs. their HD1080 Observational Quality
4X more image detail using 37% less storage than their HD1080 recommendations
Affordable 4K
Medium Activity @ 12FPS Bitrate (Kbps) Storage Capacity Storage Cost* (100 cameras @ 30 days)
AR 1080p 2,820 91TB $36,547
AR 5MP 6,580 213TB $85,277
AX 1080p 2,470 80TB $32,011
AX 5MP 5,860 190TB $75,945
Quasar 1080p 950 31TB $12,312
Quasar 4K 1,900 62TB $24,624
63
*Based on $400 per TB
Affordable 4K
64
Intuitive 4K Certified Solutions
• Easy 4K: Certified 4K Solutions ‒ 6.4 Plug & Play 4K – nothing to configure ‒ 6.4 SP1: SmartStream Technology boosts workstation performance
• Drag & Drop Simplicity: Client automatically selects the highest live & evidentiary detail on any display surface at the lowest CPU usage
• Intuitive interaction with 4K cameras even on low powered clients
65
SmartStream Technology
• SmartStream Technology makes 4K Easy • Leverages Quasar’s Quad Streaming capabilities • Automatically selects from 4 streams based on tile resolution to maximize client performance ‒ 4K stream: Evidentiary recording & 4K displays ‒ HD1080: Full screen HD1080 displays or 4K Quad ‒ HD720: HD1080 displays in Quad / 4K displays in 3x3 ‒ D1: Small tiles
66
1080p 720p 1080p
1080p 1080p
720p 720p
720p 720p 720p
720p 720p 720p
4K
D1 D1 D1 D1
D1
D1
D1 4K (digital zoom)
CAMBIUM VIDEO SURVEILLANCE
INTRODUCTION
69 Copyright 2015 Cambium Networks, Inc. All rights reserved.
Wireless Video Surveillance
Copyright 2015 Cambium Networks, Inc. All rights reserved. 70
“Our rule of thumb is that wireless systems are excep6onally cost efficient, some6mes offering savings of 80 percent over wired networks.” Says Bob Zakarian, CEO, Community WISP. Backbone Access
PMP Access Points (APs)
PMP Subscriber Module
PMP Subscriber Module
Wireless Manager
PTP
ConnecKvity
PTP
Licensed / Unlicensed
PTP
PMP Subscriber Module
PMP Access Points (APs)
Backhaul
Wireless -‐ Quality and Economy
• High Capacity – Up to 90 Mbps per sector, support 10-‐15 HD cameras per sector
• Proven Reliable – Wireless video surveillance networks are demonstraYng their high levels of reliability and
performance in a wide variety of public and private safety and security applicaYons.
• High Secured link – AES EncrypYon
• Scalability and Flexibility – Easy to extend exisYng network and add Cameras – Easy to adjust camera locaYon as needed, not limited by cable infrastructure
• ExcepYonal Cost Saving – Simplifies access to many areas where Wired infrastructure is not available, difficult to access, or not
even allowed – No need for trenching or leased line
• Easy installaYon and operaYon – Quick and simple to deploy, saving Yme is just as criYcal as saving dollars
Copyright 2015 Cambium Networks, Inc. All rights reserved. 71
Architecture for Video Surveillance
© 2015 Cambium Networks. All rights reserved. 72
• Point-‐to-‐Point • Point-‐to-‐MulYpoint • Linear
Cambium’s Leadership in Video Surveillance
• Thousands of Wireless Video Surveillance Deployments around the world!
• Video Use-‐cases touching every verKcal (Government, City Surveillance, UYlity, TransportaYon, Commercials, etc.) Cambium Networks, Ltd. Copyright 2015 73
A Complete Suite of Wireless SoluKons
74 Copyright 2015 Cambium Networks, Inc. All rights reserved.
6 to 38 GHz 2.5 to 6.05 GHz
PTP 450 PTP 600
License-Exempt Sub-6 GHz Solutions
Licensed Microwave Solutions
PTP 650
PTP 650 PTP 800/810/820
Key Product differenKators from Cambium • Complete end-‐to-‐end wireless soluKon that can be mission criYcal with 5
9’s reliability: – PTP and PMP è provide both backhaul and last mile soluYons – Licensed and Unlicensed frequency band, 2.4 GHz – 38 GHz – LOS, nLOS and NLOS capability with outstanding performance, no one can compete
• Outstanding Security ProtecYon – AES 128/256 bit encrypYon – FIPS 140-‐2 cerYficaYon
• Industry Leading Radio Performance to meet video streaming requirements:
– High radio performance, including i-‐OFDM, AMOD, MIMO, DSO, Tx power and Rx SensiYvity, Cyclic Prefix, Low latency and jimer, etc.
• Ruggedized Small Product Footprints, easily pass municipal outdoor estheYcs ordinances
• High reliability • Easy to install and maintain
Copyright 2015 Cambium Networks, Inc. All rights reserved. 75
Technology Fits Video Surveillance Challenge • Scalability
– GPS SynchronizaYon è Avoid self-‐interference, provide high frequency re-‐use • Video Packet Burse
– Large VC queues è Ensure Ingress buffers can handle excessively large bursts from video
• MulYcast & Unicast Support – AP/RM isolate è Filters to support mulYcast and unicast of video streams in
both direcYons
• Enhanced QoS – Support DSP and 802.1p to assure perfect video streaming
Copyright 2015 Cambium Networks, Inc. All rights reserved. 76
PTP 600/650 NLOS TECHNOLOGY
Best-in-Class Radios – Highest system gain in the category
High Spectral Efficiency – High throughput with minimal spectrum usage
Dynamic Spectrum Optimization (DSO) – Automatically switches to the clearest channel
Fast Predictive Adaptive Modulation – Reacts quickly to changing conditions
Intelligent Orthogonal Frequency Division Multiplexing (i-OFDM) – Resists interference and signal fading
Multiple-Input Multiple-Output (MIMO) – 2x2 MIMO enhanced link budget / dual payload
77 Copyright 2015 Cambium Networks, Inc. All rights reserved.
Video Surveillance in Petroleum field • PROFILE
– Cook Inlet, Alaska
• Challenge – Long range performance over water – Proven performance in harsh
condiYons – Low maintenance and low total cost
of ownership.
• RESULTS – 99.99% IP Availability – No field maintenance work required
Copyright 2013 Cambium Networks, Inc. All rights reserved. 78
“The Cook Inlet project is a very important that enables business while preserving the environment,” said Linda Peters, Chief Operations Officer of Cambium Partner ProComm. “ProComm has helped hundreds of businesses design and deploy wireless connectivity for video surveillance, data transfer and VoIP connectivity. Cambium equipment lives up to those expectations.”
Green Bay – Citywide Security Surveillance Network
• PROFILE – Green Bay, Wisconsin
• Challenge – Citywide video surveillance network – Meet high security requirement – Easy scalable
• RESULTS – Allowing the city to cost effecYvely
expand the original network to provide coverage of the enYre Green Bay area.
– Enabled the police to speed response and situaYonal awareness, increase producYvity without staffing increase, and measurably reduce operaYonal expense.
Copyright 2013 Cambium Networks, Inc. All rights reserved. 79
“I’ve worked with a lot of technologies,” says Jason Pedersen, Broadband Sales Engineer, Baycom. “With its advanced encryption and high rate of interference tolerance, the Cambium Networks solution is more secure, more stable, easily expandable, and has the greatest capabilities.”
Cool Down Local Trouble Hotspots • PROFILE
– Western Downs, Queensland in Australia
• Challenge – Crime prevents in idenYfied hotspot,
especially in one parYcular street in the vicinity of the library, a hotel and a bank branch.
– Need to overcome tree foliage as a line-‐of-‐sight issue
• RESULTS – Tara now has a robust, flexible system with
the ability to expand rapidly without incurring significant capital expenses.
– Increased public percepYons of security around the areas being monitored.
Copyright 2015 Cambium Networks, Inc. All rights reserved. 80
"We offered a Wireless IP CCTV solution to provide ... a robust flexible system and the ability to expand rapidly without incurring significant capital expenses. The Cambium product was the perfect solution for the CCTV opportunity presented." Vern Elms, Managing Director, EZI Communications
Typical CondiKons for Wireless Video Surveillance
High RF noise environment NLOS deployments
Reliable performance Cost effecYve and simple deployment
Cambium Delivers
Copyright 2015 Cambium Networks, Inc. All rights reserved.
Why Cambium Networks? • Proven SoluKon
– Deployed in more than 10,000 networks in 150 countries around the world. They are proven to work in harsh condiYons in desert locaYons, high alYtude winter applicaYons, and over water.
• Reliable Performance – Support AES encrypYon and authenYcaYon control, to deny access to unauthorized “sniffers”. – Rugged Cambium Networks wireless broadband soluYons perform over Yme. With millions of
modules deployed around the world, Cambium Networks wireless broadband equipment demonstrates a less than 1% field failure rate.
• Cost EffecKve – Less Time and labor, wireless technology means that video surveillance systems can be installed in a
mamer of hours instead of months required to pull cable and deal with construcYon issues. – Cambium Networks soluYons can scale from small tacYcal coverage areas to city wide networks
without removing and replacing equipment.
• Completed Por[olio – Product lines support fully licensed, lightly licensed and unlicensed spectrum – Product support for both Point to MulY-‐point, and Point to Point, with adapYve and user
configurable throughput. Copyright 2015 Cambium Networks, Inc. All rights reserved.
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
FLUIDITY: Vehicle to ground communication for Mission Critical Video, Data, and Voice Applications
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
Company Background
Chicago
Lima
London Paris
Milan Taipei
Founded in 2005 by a team of researchers from MIT and Politecnico di
Milano.
Global Partnerships 6 Continents 75 Countries
New York
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
Security
Mission Critical Wireless Needs
Infrastructure
Mobility Automation
ABOUT FLUIDMESH
Municipalities
Public Safety
Transportation
Border Control
Campus
Plant
Enterprise
Cellular
VoIP
Digital Divide
Rural Wireless
Public Access
Trains
Buses
Ferries
Cars
Onboard Wi-Fi
Onboard Video
SCADA
Monitoring
Traffic Control
Utilities
Smart Grids
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
We expect connectivity Everywhere
Always Fast
ABOUT FLUIDMESH
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
FLUIDITY™
Connected Vehicles with Fat Pipes and Fast Roaming
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
Connect the Vehicles
ABOUT FLUIDMESH
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
Usable Throughput
Speed
GPRS UMTS
3G LTE
Onboard Wi-Fi
On-board Video
Wi-Fi Wi-MAX
LTE (downlink only)
<10 Mbps 10-100 Mbps
10-300 Km/h
<10 Km/h
Video and Data streaming from vehicles is difficult
ON THE GO
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
Prodigy Reliable wireless transmission for mission-critical applications
- MPLS-based transmission protocol built
to overcome the limits of standard wireless protocols
- 2 Patents - Optimization algorithm that allows
every Fluidmesh radio to assign a specific level of priority and reliability to every packet transmitted.
- Delivers an infrastructure with a
higher level of reliability. - Extremely robust in high interference
areas - Low latency & jitter
FLUIDITYTM
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
Going Fast is Hard: Fluidity Cross-Layer Approach
• IP address management • Handoff & reachability • Service disruption • Quality of Service
• Rate selection • Handoff device to device • Acquisition
• Doppler effect • Signal distortions • Channel coherence
Network Layer
MAC Layer
Physical Layer
• MPLS-‐based network reconfiguraYon • MPLS tables are modified seamlessly
• no packet loss during handoff on network update
• 2 patents
• Mobile iniYated handoff • Background monitoring RSSI from APs • Select best pairing & noYfy handoff to net • Make/confirm before break • PredicYve rate selecYon
• 1 patent
• Larger guard intervals • MIMO-‐OFDM
• 2x2 MIMO is more predictable • High gain direcYonal antenna design
FLUIDITYTM
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
Fluidmesh Hardware
FLUIDITY PRODUCTS
FM 1200 VOLO FM 3200 BASE
2.3–2.7, 3.3-3.65, 4.9-6.0 GHz
FM 3200 ENDO FM 4200 MOBI
Fluidity application: On-board and trackside. Certified for railways
Fluidity application: Industrial - Trackside
Fluidity application: Depot
Fluidity application: Backhaul
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
Onboard - FM4200 Mobi Transportation Radio
FLUIDITY PRODUCTS
QMA connectors
Redundant 48V DC input
GigE POE M12 connectors
TransportaKon Standards: • EN50155
• EN50121-‐3 • EN50121-‐4
• EN45545 (Fire) • AREMA 11.5.1 • IEC 60571 • EN50129 (CBTC)
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
How does it work?
TRAIN TO GROUND
Radio and antennas are deployed on trains and track-side on poles, also using already existing infrastructure
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
• Video surveillance data offloading
• On board diagnostic
• Live telemetry
• Automatic fare collection
• On board entertainment
Bus depot applications
BUS DEPOT
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
• Density: vehicles generates up to 2 GB/s of traffic using the same frequencies
• Interferences
• Handoff time
Bus depot – main challenges
TRAIN TO GROUND
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
How does it work?
BUS DEPOT
Bus are connected to the bus staYon -‐ depot, transferring the collected data at high speed. There is no need to stop the vehicle.
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
TRAIN TO GROUND
FLUIDITY: Typical Bus Network Topology
BACKBONE
BUS
xDSL
Fiber/Copper
Internet
FM3200 Base
FM4200 MOBI
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
How does it work?
INTERMODAL TRANSPORTAION
Vehicles are connected directly to the cranes for automaYc operaYons
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
TRAIN TO GROUND
FLUIDITY: Typical Rail Network Topology
BACKBONE
TRACKSIDE
xDSL
Microwave Fiber/Copper
Internet
FM3200 Base
FM4200 MOBI
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
• Live video surveillance
• Unmarked car connectivity
• Connecting moving vehicles in mining plants
• Facilitated connectivity with other Fluidmesh or Wi-Fi equipped vehicles
Vehicle to vehicle – main challenges
VEHICLE TO VEHICLE
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
• Live video surveillance
• Unmarked car connectivity
• Connecting moving vehicles in mining plants
• Facilitated connectivity with other Fluidmesh or Wi-Fi equipped vehicles
Vehicle to vehicle
VEHICLE TO VEHICLE
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC.
How does it work
VEHICLE TO VEHICLE
Vehicles are connected to the infrastructure and directly increase situational awareness and reduce response time.
POWERFUL WIRELESS BACKHAULING Copyright © 2005-2015 Fluidmesh Networks, LLC. WWW.BATSWIRELESS.COM
Port Manatee: patrol cars
Approx. 8 Milion Tons of Cargo Every Year Operations 24 hours day Monitoring a 1,100 acres territory With Fluidity all the patrol cars have a live video surveillance system on board connected to the main headquarter in real time. Advantages: Better coordination More eyes on the street The decision maker could be remote with a clear view of the critical scene
VEHICLE TO VEHICLE
PURDICOM OVERVIEW 2015 | 109
THE CUSTOMER
About Bradford
• Fourth most populous metropolitan
district and sixth most populous local
authority in England
• Population of 523,100
• 5,800 listed buildings and 59
conservation zone
Previous Solution
• Multiple leased lines rented from BT
causing huge OpEx costs
• Many under-served areas without CCTV
cameras
• Unmanaged solution with council
retaining little control
PURDICOM OVERVIEW 2015 | 110
APPLICATIONS
Traffic Management
CCTV & Public Safety
ANPR & Bus Lane Enforcement
Variable Messaging Signage
PURDICOM OVERVIEW 2015 | 111
• Support mission critical applications
• Form Factor – small, low profile & ruggedized design
• Ensure low system latency
• Commercial viability
• Support multi-data applications
• Flexible management platforms
• High MTBF with localised support
THE CHALLENGES
• Support mission critical applications
- Created high capacity network built with future capacity with 99.999% availability
• Form Factor – small, low profile & ruggedized design
- Compacting high performance product into a street level form factor
• Ensure low system latency
- Utilising Repeatit’s AirTime & PacketHeal technologies
• Commercial viability
- Supply high performance hardware at the best price vs performance
• Support multi-data applications
- Using advanced QoS and PacketHeal technology
• Flexible management platforms
- Use of RCS Management & secure Repeatit Cloud
• High MTBF with localised support
- Quality manufactured hardware IP67 rated with advanced hardware replacement warranty – 2 years
THE SOLUTION
PURDICOM OVERVIEW 2015 | 112
THENETWORK
Repeatit Trinity 316
Used for street level access connecting multiple cameras
Repeatit Trinity 318
Used for longer distances and light backhaul
Siklu EtherHaul 1200FUltra-high capacity backhaul for <4km
distances
Ceragon IP-20C
Licensed backhaul for distances over 5km
Over 400 wireless links deployed consisting of:
PURDICOM OVERVIEW 2015 | 113
The Result
• State of the art fibre/wireless network covering huge area
• Massive cost savings for Bradford City MDC
• Fully integrated street level network with an every expanding number of street level connected systems
• Cloud-based management system for ultimate remote management and high availability
“The wireless solutions and support provided by Purdicom have been fantastic, enabling Netview to deliver a fully integrated, ultra-high availability UTMS network with CCTV and additional connected systems to Bradford City Council” – Marc Hancock, Director, Netview Systems
About Repeatit
Repeatit expands network connectivity by creating
high quality wireless networking products
intertwined with our unique, performance enhancing
software and cloud ecosystem that greatly
increases wireless performance and management
capabilities.
Core Values
Simplicity Our products are
simple but have the power to do more
Flexibility A flexible company to
suit customer & partner needs
Technology We create incredible technologies pushing
wireless further
Quality Our products are built
with quality to withstand time
Repeatit Product Ranges
Point to Point & Point to Few
Designed for high performance networks
including CCTV, ISPs & business connectivity
Leading technologies such as AirTime, PacketHeal & SyncMaster
Cloud Management EcoSystem & RCS
Best price vs. performance
Point to Multipoint
Designed for large networks including
underserved connectivity
Next generation management with RCS
Comprehensive product range of base stations
& subscriber units
Best price vs. performance
Infinity Trinity
Trinity Overview
Repeatit Trinity is a family of high performance hybrid-wireless point to point (PtP) and point to multipoint (PtMP) united with a unique cloud ecosystem.
Point to Multipoint Mode
High Speed Point to Point
GPS Synchronization
Mutli-data Applications
Trinity Technologies The Repeatit Trinity technologies enhances PTP & PMP performance beyond traditional limits
AirTime AirTime by Repeatit makes wireless transmission more efficient enhancing both PTP & PMP performance beyond traditional limits, especially in high density & long distance environments. Through a unique algorithm, Repeatit’s AirTime is able to command wireless radios exactly when to transmit and when to receive - reducing noise, which greatly increases link efficiency and performance.
PacketHeal Repeatit’s PacketHeal technology instantly heals lost & corrupted packets, eliminating transmit and receive errors for all applications including HD video streaming, voice, multi-data and more. By allowing a safety period buffer delay of a few milliseconds, PacketHeal is able to detect and respond to lost packets, without any traffic delay. PacketHeal uses a 3 step process; lost packet detection, retransmission & reordering which takes place in milliseconds.
SyncMaster SyncMaster by Repeatit reduces interference & increases network performance by organizing multiple collocated Trinity PTP/PMP units and allowing a smart reuse of the spectrum. SyncMaster reduces self interference and protects against outside interference. Using an integrated time clock, SyncMaster co-ordinates multiple units with exact send & receive slots creating a highly efficient network. SyncMaster also has a built in GPS antenna which can communicate to other SyncMaster units installed on nearby masts also with collocated Trinity units.
Trinity Products
Trinity 316-S
• Up to 30km
• 16dBi Dual Pol Antenna
• 245Mbps
• Ultra-small form factor
Trinity 318
• Up to 70km
• 18dBi Dual Pol Antenna
• 245Mbps
• Small form factor
Trinity 323
• Up to 170km
• 18dBi Dual Pol Antenna
• 245Mbps
• Low profile design
Trinity 300
• Up to 200km+
• NA - connectorized
• 245Mbps
• Small Form Factor
Repeatit Cloud Ecosystem The Repeatit Cloud ecosystem is a truly remarkable union of high performance wireless hardware with next generation management
making networks simply to deploy, effortless to manage, and economical to maintain.
Google Maps Pinpoint link locations using the Google Maps integration
One-Click Updates Update to the newest firmware remotely with one-click
Troubleshooting Troubleshoot connection issues from he cloud
Network Statistics
Get detailed stats on area, link and network
performance
Remote Config
Change config network & radio
settings remotely
Alert Engine Get real-time alerts
when connections are interrupted
Infinity Overview
Repeatit Infinity enables ISPs, carriers, businesses and under-served regions to extend network connectivity with a highly scalable Point to Multipoint platform supported by next generation management.
One Unit, Two Radios
Automatic Error Alerts
Multiple Market Uses – ISPs, Business + more
The Infinity Base Station (BS) Range
BS120
• 100Mbps
• Single Radio
• Connectorized
BS320
• 190Mbps
• Single Radio
• Connectorized
BS322
• 380Mbps
• Dual Radio
• Connectorized
BS340
• 190Mbps
• Single Radio
• 16 dBi Dual Pol
BS342
• 380Mbps
• Dual Radio
• 16 dBi Dual Pol
The Infinity Subscriber Unit (SU) Range
SU100
• 100Mbps
• Connectorized
• Small Form Factor
SU116
• 100Mbps
• 16dBi Dual Pol Antenna
• Ultra-Small Form Factor
SU123
• 100Mbps
• 23dBi Dual Pol Antenna
• Low profile, industrial
design
RCS Management Platform
Free to all Repeatit customers, RCS is Repeatit’s advanced network management tool which simplifies networks making Infinity & Trinity deployment and management cost effective greatly enhancing network & customer visibility.
Operator CRM Use the CRM functionalities to increase ISP revenue
Fault Finding Get a connection score for each unit on your network
Simple Rollout RCS requires a zero-touch setup for Infinity subscriber units.
Rich Analytics Know your network with a powerful analytics engine
AN INTRODUCTION TO RUCKUS WIRELESS Scott Reeves Technical Director EMEA [email protected]
CORPORATE OVERVIEW CORPORATE OVERVIEW 129
Fast and Fierce
Customers
44,000+ Patents
100+ Granted
Formed 2004 Sunnyvale, CA
Partners
11,000+
CORPORATE OVERVIEW
36
9
11
CSCO
ARUN RKUS Others
Outpacing the WW WLAN Market Top Five WLAN Vendor Market Share
Unit Shipments
130
HP
51
25 7 12
CSCO
ARUN RKUS
Others
MFG Revenue
HP 5
9 35
CORPORATE OVERVIEW CORPORATE OVERVIEW
31.4
19.2 26.2
23.2
Leading in Service Provider Wi-Fi
Ruckus
Vendor Market Share
Cisco HP
Others 26.7
28.7
10.7
33.9
Ruckus
Cisco
HP
Others
131
10.7
Unit Shipments MFG Revenue
CORPORATE OVERVIEW
Big Data Wi-Fi Analytics
133
Predictive Analytics
Application Recognition
Location
Data Collection
& Reporting
What happened?
Where did it happen?
What were they doing when it happened?
What will happen?
Level of Insight
CORPORATE OVERVIEW CORPORATE OVERVIEW
Ruckus Architecture
ACCESS POINTS
CONTROLLERS
MANAGEMENT AND REPORTING
Smart Wi-Fi
Infrastructure
APPLICATION PROGRAMMING INTERFACES
RUCKUS & THIRD PARTY APPLICATIONS Smart
Wireless Services
RUCKUS MOBILE APPS
XaaS Private Cloud
Public Cloud
134
CORPORATE OVERVIEW CORPORATE OVERVIEW 135
Deep Analytics and Integration
Ruckus APs detect user location and pass it to SPoT Location Engine in the cloud
Location Engine processes and Synthesizes data to create meaningful Location Data
Location Data is sent to, and displayed on the Location Analytics Dashboard
ü No new hardware ü Unlimited compute power ü Easy & quick provisioning
APIs
BeamFlex
RESTful JSON
CORPORATE OVERVIEW CORPORATE OVERVIEW
Reporting and Compliance
# of clients
types of clients
bandwidth hogs
session reports
overall traffic
top APs by traffic
easy slicing and dicing
CORPORATE OVERVIEW CORPORATE OVERVIEW
Comprehensive Wi-Fi Portfolio
I N D O O R
C O N T R O L L E R S / G A T E W A Y S
SmartCell High End 802.11ac
Strand Mount with Cable modem 802.11n
Mid-Range 802.11n Point to Point / multipoint
802.11n Bridges
Low End Up to 75 APs
Mid-Range Up to 500 APs
High End Up to 1,000 APs
SmartCell Gateway (SCG) Up to 10,000 APs
Mid-Range 802.11n/.ac
High-End 802.11n/.ac
Low End 802.11n/.ac
Wi-Fi Wall Switch
O U T D O O R
Virtual SCG Up to 10,000 APs
Sectorized & Narrowbeam
802.11n and 802.11ac
137
CORPORATE OVERVIEW CORPORATE OVERVIEW
Ruckus Core Innovations Brief
138
ChannelFly BeamFlex
BYOD
o High Density adaptive integrated antenna array
o Automatic Noise cancelling o Up to 4,000 unique dynamic
patterns with built in PDMRC Adaptive Mesh Capability
o Adaptive Wi-Fi channel selection o Predictive channel capacity
measurements o Analog detection / avoidance o Improves performance by up to
50%
Location o Smart Location Tracking o Footfall and Real Time Location
Heatmaps o Smart Analytic Reporting o Application API o Integration with RTLS solutions
o Secure Guest Solutions o Client & Device Fingerprinting o Passpoint Certified o Automated Onboarding o Dynamic Rate Shaping o AD and Policy integration o
Security o Application/Device and User
Policy Enforcement o DOS and Attack Protection o PCI – DSS Compliance o WIPS location and Protection o Comprehensive Reporting
Services o Advanced QoS traffic inspection
and handling o Application-aware heuristics
prioritizes sensitive traffic o Optimize and Customize Corporate
and Guest services
CORPORATE OVERVIEW CORPORATE OVERVIEW
Dealing with Interference Dynamically
+ BEAMFLEX
SMART ANTENNA ARRAY RUCKOS SOFTWARE
= Competitor AP Ruckus AP Competitor AP Ruckus AP
8.7 8.3
0.3
5.5
iPhone® Throughput Test* * Source: Ruckus internal testing
With Interference Without Interference 191 Neighbor APs
Time in Seconds
Mbps
139
CORPORATE OVERVIEW CORPORATE OVERVIEW 140
BeamFlex Adaptive Polarization Diversity
Device orientation accounts for up to 5x performance differential
o Better reception for weak and hard to “hear” devices
o Better transmission to mobile devices
Dual-Polarized BeamFlex Antennas
CORPORATE OVERVIEW
GFoS Event Overview
o 4 day annual event dedicated to all types of motoring
o event held in the grounds of Goodwood house
o In 2014 it attracted >170K visitors
o Site incudes temporary race track, hill
climb event and a rally stage
o 20 x 20M car manufacturer stand
reportedly costs up to £1M
CORPORATE OVERVIEW
o £500m annual network investment
o Goal to build “Europe’s biggest free Wi-Fi Zone”
o Outdoor small cell deployment throughout central London
o Wi-Fi for free public access during Olympics
o Wi-Fi for small cell backhaul o Street lights and building
deployment
Wireless Land Grab
145
CORPORATE OVERVIEW CORPORATE OVERVIEW
O2 Canary Wharf o Currently 100,000 people work at
Canary Wharf every day o Estate is over 97 acres o Area is constantly expanding o Over 16 million square feet of office /
retail space
CORPORATE OVERVIEW
o Public Wi-Fi access and wholesale play throughout City of London
o Café, stations, light poles, businesses, pubs
o Indoor/outdoor meshing
o 30,000+ Ruckus dual-band 802.11n APs
Content Delivery, Public Access
147
CORPORATE OVERVIEW CORPORATE OVERVIEW
City of San Jose
INTRO TO RUCKUS WIRELESS 148
Legacy outdoor network failing. o poor, erratic performance o spotty coverage o unstable connectivity, unreliable operation o More users, more devices requirss higher density Wi-Fi o Need for unified indoor/outdoor mesh solution
CORPORATE OVERVIEW CORPORATE OVERVIEW 149
Key Applications
Ruckus Proprietary and Confidential
Low Bit Rate Pay-to-Park Metering system
2 Video and Traffic surveillance
1 High Capacity indoor Wi-Fi public access
3
4 High Capacity Outdoor Wi-Fi public access
190 ZoneFLex 7982s in Convention Center
85 +ZoneFLex 7982s in Airport
35 +ZoneFLex 7762s outdoor downtown
CORPORATE OVERVIEW CORPORATE OVERVIEW
Smart Wi-Fi from Ruckus
Robust Cloud and Virtualized applications
Smarter WLAN
applications
1. Half the
deployment time at
half the cost
2. 100%
performance increase over other WLANs
Dual-Band 802.11ac indoor/outdoor
APs with adaptive antenna technology
Unmatched performance at range and density
Rich analytics and reporting
Remote Wi-Fi systems manager
And analytics
Scalable Smart WLAN
controllers
Flexible, scalable, feature-rich WLANs
Provide legal, secure, family friendly WiFi
Be secure with seperate guest and
business networks
Be family friendly with state of the art content filtering
Be legal operate in line with
best pratice
HOTEL
More on your bottom line It’s been proven time and time again, people will spend more time and more money in a venue that offers reliable, free WiFi.
preferred venues that offered free guest WiFi 1 would stay longer in a location that provided WiFi 1 said they are more likely to spend additional money there 1
78% 77% 63% Purple WiFi Survey
Grow your customer database You’ll have the ability to profile the data, see who’s really in the venue, and instantly start collecting email address of your real customers.
“ You can have legendary service and awesome products but if you don’t build a relationship with your customers,
you can easily lose them. ” - Microsoft
43% used their phones to look at product reviews and compare prices while out shopping, a trend that’s known as ‘showrooming’
74% would be happy for retailers to send a text or email with promotions and receive this information whilst they are in store
Free marketing tools We give control back to the venues by allowing them to brand their own WiFi pages where other WiFi providers control that branding - and data collected. Many companies are also willing to pay for sophisticated email management and sending platforms. Purple WiFi have created a tool that allows you to send emails or SMS’ to your customers - tailored to their demographic and/or behaviour. https://econsultancy.com/blog/11148-should-retailers-offer-in-store-wi-fi#i.gdlia3111rem0q
Social media benefits Approximately 60% of WiFi users login using Facebook. That’s instantly more Likes and posts about your brand/venue. Plus you are also reaching their friends.
72% of all internet users are now active on social media
70% of marketers used Facebook to gain new customers
What is Purple WiFi? A secure and legally compliant guest WiFi that delivers guest analytics and a range of marketing tools
Boost your social profile and engage with your
customer’s social network
Market to your customers in real-time
Understand more about your customers
and who they are
Secure and legally compliant guest WiFi
Available in many different languages
The customer journey summary Purple WiFi delivers real value to any business providing guest WiFi access
Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business
• • • • •
Information about the company Social feeds Advertising and promotions Local information Company imagery
The user log in process The splash screen can be completely customised with your branding.
What data is collected and what can you do with it? Identify and segment your customers
Profile your customers
Visit frequency & behaviour Actionable insights
Welcome reward A free drink or discount the first time a user accesses the WiFi
Loyalty reward A free drink or discount for a
frequent visitor
Lapsed incentive A free drink or discount for customers
that have not visited for a while
Track campaigns The effectiveness of your offers and incentives can be tracked in the portal
Build an engagement strategy Identify and segment your customers
Reward & incentivise Send offers to your customers via automated emails to encourage spend or repeat visits
Social engagement • Promote your business via users’ social media • First time sign-in ask for a ‘Like’ or ‘Follow’ • Users post a message every time
Manage your social platforms • You can manage all of your social networks and do posts directly from within the Purple Portal