WA Micromedia 2008-07-15

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micromedia

micromedia

@davidmeadDirector of Emerging TechnologyOptiem#wa0715

micromedia
lifestreaming
microblogging
tumblelogs
thoughtcasting

micromedia
lifestreaming
microblogging
tumblelogs
thoughtcasting

Seeing life between the blog posts and emailshttp://www.youtube.com/watch?v=ddO9idmax0o

=

DESKTOP | IM | EMAIL | MOBILE | WEB

Apart from you and Matt,
is there anyone
actually important using this?

Dell

15 twitter accounts inc. @DellChannel & @IdeaStorm

Comcast

@comcastcares follows 2,361 others and publishes an email address on their twitter page

Southwest Airlines

@SouthwestAir follows 1,955 other users

North Shore Bank

@NorthShoreBank also added Twitter to their websites RSS feeds

What about those who dont tweet?

I mean, If theyre not on Twitter they wont see it. Right?

APIApplication Programming Interface

Over 200 tools for Twitter alone

Search

Aggregate

Analyze

Roughly 200 twitter clones worldwide

Most of those clones will have an API

And theres RSS, widgets, aggregators

Social Networks

Blogs

Aggregators

US SNS users aged 12-14: 5,560,749*
(45% of total population 12-14: 12,357,222)

US SNS users aged 15-17: 8,331,631*
(65% of total population 15-17: 13,018,174)

US SNS users aged 18-29: 34,251,555*
(67% of total population 18-29: 51,121,724)

US SNS users aged 30-39: 8,599,930*
(21% of total population 30-39: 40,952,050)

US SNS users aged 40+: 8,235,988*,**
(6% of total population 40+: 137,266,473)

Total US SNS users (excluding ages less than 12):
64,979,853 (+/- ~4,000,000)

*Notes on Margin of Error: US Census standard 90%, Pew hasn't released the statistical evaluation on the 2008 survey.

** This includes individuals aged 40-100. An appropriate methodology would oversample younger users in this range, likely reducing this total population.

?

Create a Twitter account today

Pick a name and stick with it easier to identify across networks

Search

Use Summize or Tweetscan to find what is already being said about your company, if anything.

Inform

Let everyone know youre there

@davidmead Twitter
[email protected]
www.optiem.com

References:

http://www.thws.cn/articles/twitter-clones.html

http://wtips.blogspot.com/2007/04/twitter-tools.html

http://chimprawk.blogspot.com/2008/01/how-many-americans-use-social.html

http://en.wikipedia.org/wiki/Micromedia

Photos used:

http://www.flickr.com/photos/55256972@N00/376157228/

http://www.flickr.com/photos/48889110751@N01/11386276/

http://www.flickr.com/photos/7171548@N04/2035853550/

http://www.flickr.com/photos/35468147887@N01/14005850/

http://www.flickr.com/photos/45581782@N00/2086641/