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VISUALIZING DATA
NOEL PERLAS 01 06 2014
WE
ARE ALL
INUNDATED
WITH DATA
SPECIALLY NOW
WHEN SOCIAL MEDIA
IS PERVASIVE
IT HAS BECOME EASIER TO
CREATE, POST AND SHARE DATA
Humanity generated 5 exabytes of data from the beginning of time until 2003. Today we produce the same volume in 2 days. !
- Eric Schmidt Google CEO
BUT
NOT ALL OF US
GET
KNOWLEDGE FROM IT
The biggest challenge that our species face is learning how to navigate through the tsunami of information. !
- Richard Saul Wurman Author, Information Anxiety
VISUALIZATION IS A NECESSARY STEP TO
KNOWLEDGE
Contemplation Evaluation
Interpretation Retrospection
Conversation Storytelling Integration
Presentation Organization
Research Creation
Gathering Development
KnowledgeInformationData Wisdom
VISUALIZATION
KnowledgeInformationData Wisdom
StimulusOrganization
OUR MINDS GENERATE ORDER TO UNDERSTAND
AND DETECTS PATTERNS, GAPS & OUTLIERS
++++++ +O++ O++++
VISUALIZATION LEVERAGES THIS AMAZING ABILITY OF
OUR MIND
VISUALIZATION GIVES US FASTER ACCESS TO DATA
VISUALIZATION ALLOWS ACCESS TO HUGE AMOUNT OF
DATA
SO HOW DO WE VISUALIZE?
UNDERSTAND THE DIFFERENCES
DATA VISUALIZATION: DONE BY SOFTWARE AND USES LARGE DATA
DATA VISUALIZATION
DATA VISUALIZATION
INFOGRAPHICS: DONE BY HAND AND USES LIMITED DATA
KNOW YOUR PURPOSE
EXPLORE
ENTICE
EXPLAIN
EDUCATE
UNDERSTAND WHO IT IS FOR
GOALS
WANTS
NEEDS
BEHAVIOR
CONTENT
CONTEXT CONSUMER
A SUCCESSFUL VISUALIZATION
DESIGN IT WELL
STRUCTURE
STRUCTURE
FORM
FORM
COLOR
COLOR
TELL A STORY
STORIES MAKE DATA RELEVANT
STORIES MAKE VISUALIZATIONS COMPELLING
“Clutter and confusion are failures of design, not attributes of information.” !
- Edward R. Tufte
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