Merchandizr

Data collection tools for decision making

Product brief

Field staff Head office

Competitor Tracking

Welcome to the world of Merchandizr

Promotions

Orders

Trade visit

Stock take

Sampling

Time management

Competitor dynamics

Merchandising teams in the field

Key outlets performance tracking

Asset utilization tracking

Shelf share

Changing Customer preferences

Stock tracking

Merchandizr

Merchandizr Journey Map

USER INTERFACE FOR FIELD USERS

The Salesman login page

Task Forms to be filled in by the Salesman

Salesman selects the Route assigned to him

A brief Overview of the details captured in the earlier windows

The Salesman can add an Outlet

The Salesman creates a Respondent

Once the merchandiser completes a survey, and saves it, that information is sent in real-time to the HQ where a supervisor or management receives and conducts an analysis these results. This facilitates quicker decision making and also enhances a seamless feedback mechanism

The Salesman can take a photo using the photo capture module

The Salesman starts answering the Questions

The Salesman completes and saves the survey

USER INTERFACE FOR OFFICE REPORTING USERS

Region E.g. Nairobi/Eastern

Country

County E.g. Nairobi

Areas E.g. Nairobi South

Towns E.g. Langata

Outlets E.g. Blue Line Ltd

Routes E.g. Nairobi South

Scouts E.g. Ernest Kitindi

All dashboard graphical reports have a powerful 8 step drilldown capability. E.g. By simply clicking on a regional report that shows there is poor availability of a certain SKU, you can drill down for more information.

Trade Visits

Shelf Share

DATE TIME SCOUT NAME

OUTLET CONTACT PERSON

CONTACT DETAILS

ACTION

03.05.2014

09:34 AM Grace kwambo

Naivas Ngara Jane Musyoki

0788995544 Met with Jane and she has concerns about the supplier delivering expired products

04.05.2014

10:03 AM Millicent Akinyi

Solute Hotel Moses summers

072213454 Requested 5 samples of product A

How many visits per day? Collect information of the contact person Capture what they have discussed with the contact person in the outlet This allows one to capture any issues that are raised by the contact person

Product Availability

Shelf Share

What is currently available? Get to identify which products

are available across different outlets

Capture percentage of the shelf

or display area your products currently hold

0% 10% 20% 30% 40% 50% 60% 70%

Nakumatt Prestige

Nakumatt Karen

Tuskys Adams

Uchumi Hyper Ngong Rd

Chandarana YAYA

Nakumatt Junction

Shelf Share by outlet

Outlet Branding

Every good business needs to be visible to its customers Branding is the best way to deliver messages across about your

presence in outlets and even regions You can now receive feedback from your merchandisers on how your

products are well branded in various outlets

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Pricing well displayed Shelf well displayed Outlet well branded Trade Reps well trained

Outlet Scanning Snapshot

Mega Stores Dukas

Static Orders

23

15

0

5

10

15

20

25

Product A Product C

Greenyards Hotel Babel

13.09.2012

Order Quantity

Order Quantity

DATE OUTLET PRODUCT QUANTITY

13.09.2012 Green yards Product A 23

Hotel Babel Product C 15

What products are being ordered more? Where is it most rampant? We will now provide you with

an easy to use static order management portal to view all orders by outlet type or specific outlet

This points out issues such as

outlets not ordering enough or an increase in demand from the final consumer

Either way, you want to be on

top of this market metric ahead of time

Competitor Tracking

Find out where your competitor has least presence in terms of their product availability status in different outlets

Now you can know how the

competitions pricing compares to your own in competitive products

This allows you to make quicker

decisions on pricing structure and keeps you ahead of the game

0

5

10

15

20

25

30

35

40

45

Product A Product X Product Y Product A Product X Product Y

Greenyards Hotel Babel

Price Comparison

Get a grip of direct customer

feedback captured as part of a new product launch or a new flavor or even just testing what shoppers think of an old product

Do you conduct regular promotions at the point of sale? You can now keep track of

actual shopper contact points and measure their effectiveness especially as compared to customer brand awareness

8% 17%

75%

Dislike

Like

Like A lot

0

80

61

35 45

62 48

Outlet Nakumatt

Prestige

Nakumatt

Karen

Tuskys

Adams

Uchumi

Hyper NgongRd

Chandarana

YAYA

Nakumatt

Junction

Sampling report - Ngong Rd Route

Series1 Series3

Shopper Feedback

Promotions Tracking

Mapping

Our powerful Point Of Event mapping capability will give you visibility of points where and when the merchandize conducted any activity using the system.

Asset Tracking

DATE OUTLET ASSETS AVAILABLE

ASSET ABUSE ASSET UTILISATION

12.09.2012 Green yards cooler Yes Storage of competitor products

12.09.2012 Hotel Babel Shelf No Correct stocking

0

50

100

150

200

250

300

350

400

Coolers Shelf Tables Coolers Tables

Nairobi Kiambu

Asset Availabilitiy

Asset Availabilitiy

Keep track of your assets in the market and assess how they are being utilized

Find which assets are

being abused in different outlets and even which assets are playing a role in boosting sales performance

How can you get your visibility and also be able to keep track of products sampled? You conduct sampling

exercises but you have no visibility of the activities on the ground and you find it difficult to track the sampled products.

With our sampling feature, you can now have your merchandisers take photos of the samplers, collect their contact information and even verify that the exercise was conducted at the required time and place

12 12 14

10

3 5 2

4

Product A Procuct B Product A Product B

Wanjiru Karisa Timothy Juma Greg Nini

Green yards Hotel Babel

Sampling Per Salesman

Samples Provided Samples issued

Sampling

How much stock is being held in your supply chain? Know how much stock is currently

being held by your key customers not only helps you improve your order generation and hence revenue but also over stocked outlets that may impact your pricing due to over supply and hence brand equity

Your sales people are your biggest

asset in the field in terms of lead generation, it is important to understand the brand mix that they are going with to different outlet types and key outlets

17

30

26

40

32

12

0

5

10

15

20

25

30

35

40

45

Product A Product X Product Y Product A Product X Product Y

Greenyards Hotel Babel

Stock Count

Stock Count

Stock Take

78

28

40

14

Samuel Kariuki Nigel rurie

Dispatch vs. Sales

Dispatch quantity Sold Qty

Have you had issues finding out the quantity of products your salesman sells on a daily, weekly or even monthly basis? Moreover, you have no visibility on where the sales are

made Now, you can track these sales with our powerful reports

and point of event mapping capability

Dispatch Tracking (Quantity)

Merchandizr

End

Product brief