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Bringing your community into the product development
process@alexdao
Sr. Manager of Community Development
How to bring your community into your product process:
@alexdao
1. Specialize and organize
2. Share feedback far, wide, and often
3. Research with your community
@alexdao
1. Specialize and organize
2. Share feedback far, wide, and often
3. Research with your community
@alexdao
Users want Users want
Users want
Users want
Users want Users want
Respectful reiteration is key.
Pay attention to feedback!For every user who complains, 26 other
users remain silent.
@alexdao Source: White House Office of Consumer Affairs
@alexdao
1. Specialize and organize
2. Share feedback far, wide, and often
3. Research with your community
@alexdao
A few pointers…
• Make them comfortable
• There are no wrong answers
• Avoid leading questions
• Tag team with product and design
• Take lots of notes
In other words…• As you grow, specialize and organize
• Scale feedback with support
• Community Managers are member advocates
• Find a format that communicates issues clearly
• Respectfully reiterate
• Prevention is the best medicine
@alexdao