Video brainstormingRósa Guðjónsdóttir

• To generate ideas and prototypes

• Four groups

• Five participants each

• A mix of subject experts, target audience and designers

• One moderator per group

• Duration 3-4 hours

• Procedure

• Participants tell fresh, relevant and specific anecdotes

• Decide which issue to solve

• Procedure

• Decide on a solution

• Write a scenario

• Prototype the solution

• Procedure

• The solution is recorded on video

• No editing

• Procedure

• All groups gather and watch the videos

• Procedure

• The solutions are discussed

• Criticism is only allowed at the end

• Drawback

• Can be interpreted as hogwash

• Drawback

• It can be a challenge to involve all participants

• Advantage

• Subject experts, target group and designers interact

• Advantage

• The result is tangible

• Cannot be interpreted as the real thing

• Advantage

• It is fun