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This work is licensed under Creative Commons Attribution Non Commercial 3.0
Opportunity Recognition Workshop.The Value Proposition Designer
Case study : GRAPHINE
“Business opportunities are like buses, there’s always another one coming.”
Richard Branson
Part 5: Case study
The case Graphine Software
Background: UGhent – iMinds technology
Developed in ICON project
Software technology for compression and rendering of graphics and textures
The case
Graphine Software
Background: UGhent – iMinds technology
Developed in ICON project
Software technology for compression and rendering of graphics and textures
Spin-off ready to go to the market now
The case
Customer jobs• Main customers are companies requiring usage of high-
quality graphics / textures• Mainly to be found in e.g. gaming, commercial breaks or
animated movies• Jobs:
• Compression / decompression of graphics / textures
The case
Customer pains• Limited computing power (loading time of graphics and textures)• Storage needs• Quality of the graphics and textures limited by the former two pains
The case
Customer gains• Reduction in amount of memory space needed• Faster rendering of graphics and textures• Increase the quality (‘look and feel’) of graphics and textures• Easy integration of tool into production process
The case
Products & services• Software technology (SaaS) as engine to develop, compress and render
textures and graphics
The case
Pain relievers• Less storage capacity required• Faster rendering of graphics and textures• Less computing power required
The case
Gain creators• Technology can be used on various platforms (PC and mobile)• Quality of the graphics and textures increases (level of detail, uniqueness,
‘look and feel’)
Questions?