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Tech on a Budget Workshop Matt Quinn, IT Manager January 28, 2010
Using the Internet for Social Change
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This slideshow presents a survey of affordable options for non-profit organizations to create solid communications and media. Several common resources are shared in the presentation. The slideshow was presented on January 28, 2010 at a Kansas City area food agency conference.
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Tech on a Budget Workshop Matt Quinn, IT Manager January 28,
2010
Tech on a Budget
Purpose of this workshop is to introduce you to resources to
advance your groups cause
Align technology to your organizations strategy, operations,
and communications
Affordable technology options for your non-profit:
Desktop Software & Shared Network Drive
Communications Tools web sites, social networking
Desktop Software
Nonprofits need affordable desktop software
Desktop computer with Windows XP/Vista
Browser: Mozilla Firefox with Ad Block Plus
Internet security software Clamwin, Bitdefender
Desktop software options:
OpenOffice.org (freealways)
Microsoft Office (cheap for 501(c)3 on techsoup.org)
Graphics software options:
GIMP2, Inkscape, Scribus (freeand open source)
Adobe Design CS4 (pricey)
Resources Free Tech Stuff
Techsoup.org Nonprofits with 501(c)3 status eligible for
greatly reduced desktop software
SourceForge.net open source
Computer Ministry offers FREE computers Windows XP with
OpenOffice, Network Adapter
Call Meridee Jordan, Coord of Community Life at 913-671-2375 or
[email_address]
Resources More Free Stuff
More Free Software Food Pantry Operations
http://webpages.charter.net/bobalston/nonprofit_food_pantry.htm
Free Experts KC IT Professionals (3000+)
http://www.linkedin.com/groups?home=&gid=56696&trk=anet_ug_hm
KC IT Professionals Philanthropy
Group leverages the talent and generosity of a group of IT
professionals to benefit non-profits
Allows local non-profits to do more with less
3000+ Kansas City area IT professionals
KC IT Professionals
Email KCITP2 Send a brief e-mail introducing your organization
and what you need.
Phone call Give them 30 minutes of your time on the phone to
discuss your situation.
Meeting Share with them the best ways for them to help you meet
your goals.
Review a detailed proposal for work.
KC IT Professionals - Process
Shared Storage
Nonprofits need to share key documents within your office and
outside
Secured wireless or wired office network
WD MyBook World Edition ($200; Windows & Mac)
Considerations: Security and Backup
Jumpstart your groups communication!
Develop simple, consistent, clear methods of communicating with
your members and supporters through one-way methods.
Email Lists Google Groups, Yahoo Groups
Web Events - Google Calendars
How much time and money is involved?
Basic Communication
Resources Email
Network for Good: The Nonprofit Email Marketing Guide,
http://www.fundraising123.org/files/Nonprofit-Email-Marketing-Guide.pdf
One Page Guide to Google Groups E-mail,
http://www.timdavies.org.uk/2009/06/09/
one-page-guide-to-google-groups-e-mail-lists/
Interactive, two-way communication enabling groups to engage
supporters.
Social Networks Facebook, Twitter, MySpace
Here Comes Everybody dont be afraid to try and fail
New Communication
Examples Social Media
Facebook advocacy, fundraising
Clearinghouse allows groups to receive donations
Charity Badges - GO TO SITE
Twitter- Harvesters
Facebook - HAIC
Resources Social Media
What is Facebook? Facebook 101: Ten Things
http://www.infotoday.com/it/mar08/Krivak.shtml
What is Twitter?
http://jenuinejen.com/2008/04/29/twitter-for-dummies/
The 3 Es of Twitter
http://www.oldmedianewtricks.com/the-3-e-of-twitter/
Blogging: An Introduction
http://www.learnnc.org/lp/pages/730
Media
Dont wait for the news, make your own news!
Use Internet tools to publish and distribute your own story or
information.
Video sites YouTube, others
Photo sites Flickr, Picasa
Audio sites Libsyn, iTunes
Press Releases NowPublic, KC Star Press Central
Media - YouTube
http://www.youtube.com/harvesterskc
Media - Flickr
http://flickr.com/photos/austinfoodbank
Build a Web Site
Nonprofits that communicate with clients, financial donors, and
volunteers need a web site to inform and engage .
Develop a communication plan first.
Build-your-own using DreamWeaver, FrontPage, or with Content
Management System (Joomla, Drupal)
Web as a Service Wild Apricot, Nonprofit Soapbox
Does your web site need to integrate with a Donor System to
track financial donors and volunteers?
Steps to Build a Web Site
1. Register Your Domain Name
3. Pick a Web Development Tool or Service
4. Think About How You Will Integrate Your New Site with Your
Existing Tools & Media
5. Recruit Web Experts, if Needed
Resources Web Sites
Tips for Designing (or Redesigning) a Nonprofit Web Site
http://
www.techsoup.org/learningcenter/webbuilding/page11822.cfm
A Nonprofits Guide to Building Simple, Low-Cost Websites
http://www.techsoup.org/learningcenter/webbuilding/page11890.cfm
Idealware: Comparing Lower-Cost Online Integrated Apps
http://www.idealware.org/articles/low_cost_integrated.php
Donor Management System
Nonprofits that solicit from individuals, corporations, and
foundations need software to manage donors & volunteers
Some nonprofits want to manage all communication with their
constituents
Follow a guide for selecting a donor management system:
Start with an assessment of your organization
Resources Donors
NPower Seattle Selecting Donor Management Software -
http://www.npowerseattle.org/resources/
selecting-donor-management-software
Idealware A Consumers Guide to Low Cost Donor Management
Systems - http://www.idealware.org/low_cost_donor/download.php
Questions?
Twitter: twitter.com/jmq0004
Facebook: facebook.com/jmq0004
Blog: http://foundationjournal.blogspot.com
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