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This was a presentation that was given on March 6, 2013. The presentation was designed to help National Weather Service offices along the border better use social media in cross border community building and information exchange.
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Social Media along the Border
Tim BriceNWS – El Paso
Virtual Border Conference3/6/2013
Mexico Top 5 Growth
Internet Users
Smart Phone Growth
Top 5 Social Networks in Mexico
Create a list of Mexican tweeters
Search for keywords
Monitor Local Spanish Language Media Facebook pages
Monitor YouTube
See what words and hashtags are trending
How to get started
Trendsmap.com
Follow some Mexican weather related accounts: @huracanconagua – SMN @ClimaChih – SMN in Chihuahua @conaguainforma - CONAGUA @David_Korenfeld – Director of CONAGUA @ConaguaBC – CONAGUA in Baja California @Conagua_Sonora – CONAGUA in Sonora @ConaguaCoahuila – CONAGUA in Coahuila @Conaguariobravo – CONAGUA in Nuevo Leon @Conaguatamaulip – CONAGUA in Tamaulipas
How to get started
Who do those accounts follow?
How to get started
Follow your local Spanish language media outlets
How to build community
Follow your local Spanish language media personalities
How to build community
Serves the Spanish speaking communities on both sides of the border
Can help start conversations Helps to build community
Tweet in Spanish
Don’t be afraid to start a conversation Ask your Mexico partners (EM’s, Media,
Education) if they are on Facebook or Twitter (or Google+)
Reshare and Retweet their information Find out who your local Spanish language
power tweeters are It will take time…
Other Tips
