Open data is data that anyone can access, use and

share.  For data to be considered ‘open’, it must

be published in an accessible format, with

a licence that permits anyone to access, use and

share it.

theodi.org

Briony Phillips@brionyphil

Using Open Data for Social Good

Monday 31 October 2016

10:00 – 11:20

Quick introductionsPlease share:

- Your name

- Your organisation (if relevant)

- What does it mean to create ‘social good’ (in 1 sentence)

Social Good:

Undertake “an action that provides some sort of benefit to the general public.”

http://www.businessdictionary.com/definition/social-good.html

ObjectivesParticipants will be able to: Describe an open innovation technique used to

incentivize open data for social good Give examples of what it means to ‘use open data’ Name different open data business models Identify the business model adopted by an open data

business

10:00 Introduction, objectives and welcome. What is social good?

10:10 What does it mean to ‘use’ open data?

10:20 Open data business models exploration

10:50 Helping others prioritise social good with open data

11:10 Discussion, Q&A and close

Agenda

What does it mean to use open data in a product or service?

Stimulating open innovation across the data spectrum

http://www.theodi.org/data-spectrum

Use ope

n principlesPublish open data

with a business model

Publish open data

Improve quality of an existing dataset

Use open data at core of proposition

Build a product or service that benefits from open data

Open Data Business Models

Three categories or more?freemium: free product or service is subsidised through a paid-for product or service.

cross subsidy: open data is funded through other benefits to the organisation. Reach more customers, or provide enhanced services to existing customers, through wider sharing and use of your data.

network effects: by collaborating with other organisations, maintenance costs are reduced and/or possible audience for your products and services is extended.

FREEMIUMe.g. OpenCorporates and Placr – Transport API

Free product or service is subsidised through a paid-for product or service that offers some kind of added value on top of what’s made available as open data.

Free product acts as marketing, establishing the provider in the marketplace and increasing the take-up of the paid-for product.

Often data is shared using share-alike license so data users have to share back their work or negotiate with the data owner to use data in other ways.

FREEMIUM continuedOption 1: Enhanced version of open data is paid for which could be:• incorporating additional data, perhaps from third-party sources• provided in a different format from the open data• more up-to-date, complete or detailed than the open data• the result of an analysis or model based on the released open data• a dump of data that can otherwise be accessed through an API

Option 2: Enhanced access to data:• provides an API over open data that can otherwise be accessed as a dump• provides availability guarantees through a Service-Level Agreement• removes rate limits

CROSS SUBSIDYe.g. Geolytix provides an open census pack to advertise products + services

Cross-subsidising business models fund the release of open data through other benefits to your organisation. Sharing open data can:

• help or prompt customers to use the products and services that you offer, which can help you gain and retain customers

• enable information to flow more efficiently within your organisation and between you and your partners, which can save time and resources within your organisation

• increase brand awareness and enhance your reputation

CROSS SUBSIDY continued• advertise: datasets that are widely used can be effective advertising for your

organisation, either due to attribution or by driving people to you using the identifiers in the data

• provide support services: as you are the people who know your data best, you could offer consultancy or other support services that help other people take advantage of the open data you provide

• charge for changes: if your dataset holds information from other organisations or individuals, and they benefit from having that information be up to date, you can charge them for changes they make to the dataset

• be accountable: openly sharing data about your organisation shows that you value transparency and accountability for your business practice, which can enhance your reputation

• reduce your data sharing overhead: if you have to regularly send the same information to multiple recipients, publishing that data can help them access it when they need it and reduce your internal administration burden

NETWORK EFFECTSe.g. OpenStreetMap and Legislation.gov.uk

There are two kinds of network effect that you should try to take advantage of in an open data business model:

• Groups of organisations can collaboratively maintain open datasets, benefiting from each others’ contributions and improving the set of data that each organisation can use. This can work particularly well to improve the quality of datasets that aren’t complete or completely accurate. Contributions might alternatively include sponsorship or donations that help to support the dataset’s maintenance.

• Releasing open data can help to grow the market for particular products and services, particularly when particular tools or services are well-placed to help organisations and individuals to take advantage of that data.

Work in groups, select one business and complete the:Data assessment and Open Business Model Canvas

Pic.is

Share a summaryWhat is the business?

What surprised you?

What impressed you?

How does open innovation support open data driven social impact?

What is Open Innovation?…the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively.

Chesbrough, 2003

Open Innovation Techniques 

ideathonhackathonmapathon

data divechallenge

Open Innovation TechniquesIdeathon - online/in person activity to generate innovative ideas in response to an issue/opportunity

Hackathon - physical event at which coders build prototype apps/products/services

Mapathon - online/in person citizen science style activity at which citizens help create updated mapping resources (particularly to aid humanitarian aid)

DataDive - physical event at which data scientists lend their time to help solve specific issues for organisations lacking that expertise (particularly NGOs)

Challenge Prize - multi-stage process (online and in person) in which a cash reward is offered to incentivise multidisciplinary teams to meet a defined challenge (can first or most effectively)

What are your experiences of open innovation?

Has open innovation driven social impact in your experience?

Discussion and Q&A

Have we achieved our objectives?Participants will be able to: Describe one open innovation technique used to

incentivise open data for social good Give examples of what it means to ‘use open data’ Name different open data business models Identify the business model adopted by an open data

business

Find out more:

http://theodi.org/open-data-means-businesshttp://theodi.org/guides/how-make-business-case-open-datahttp://theodi.org/lunchtime-lectures/friday-lunchtime-lecture-the-business-of-open-data-wheres-the-benefit http://theodi.org/blog/guest-blog-geolytix-open-data-business-model https://www.kickstarter.com/projects/creativecommons/made-with-creative-commons-a-book-on-open-business https://creativecommons.org/2015/03/06/open-business-models-call-for-participation/ and https://plus.google.com/u/0/communities/110674632694419423671 https://medium.com/made-with-creative-commons/what-is-an-open-business-model-and-how-can-you-generate-revenue-5854d2659b15#.ujj4drm2p https://medium.com/made-with-creative-commons - recommended reading

• Creative Commons Open Business Models• ODI Open Data means business report• Business Model Canvas• Open Data Challenge Series: http://opendatachallenges.org/