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EVENTS Academy presentation on new event technology during Event Tech Circus 2013. Presenter: Liza Bergman (co-owner EVENTS Academy).
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Using New Technology to Optimize Your Live EventLiza Bergman/ EVENTS Academy/ Event Tech Circus/ 070513
Hi, nice to meet YOU!
Liza Bergman
Our MISSION:
We stimulate the use of new technology within our event
industry, because…
THIS IS OUR FUTURE.
REMEMBER…
“You don’t just want “an event”, you want to achieve a goal. Always keep
your goal in mind.”
A. very highB. highC. mediumD. lowE. very low
# votes: 0 Closed
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My knowledge of new technology in the event industry is …
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My knowledge of new technology in the event industry is …
A.
B.
C.
D.
E.
very high
high
medium
low
very low
17.9%
46.4%
25.0%
10.7%
0.0%
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The EVOLUTION of events…
Events become less “a peak in time”
LIVE event PRE event POST event
Community
Think: BEFORE, DURING, AFTER
Your attendees want to be ENGAGED
New technology can facilitate this
Attendees
Couldn’t or didn’t attend
Don’t know you/ you don’t know them (yet)
The majority of your audience is OUTSIDE the room
An example of these principles…
From out of SPACE…!
How can I use technology for my event?
BEFORE
• Create awareness• News / info
• Invite / registration• Convince (USP’s)
• Improve find ability• Enforce promotions• Build a community
• Facilitate networking• Crowd source
• Create curiosity• Special offers
• Contest• Generate traffic
DURING
• Live reporting• Crowd source
• Interactive event formats
• Entertain (‘fun factor’) • Monitoring real-time
• Improve logistics• Engage your audience• Facilitate networking
• Reach a larger audience / streaming
• Include more people• Save $ + environment
AFTER
• Promotional content(e.g. Flickr, YouTube,
SlideShare, etc.)• Thank participants
• Collect and share user generated content• Collect feedback • Collect referrals
• Make them come back• Keep in touch
• Extend duration• Follow-up meetups
• Evaluate
How to start with technology?
ROI
Event goals
Target group
Unique value or content
Financial
Start with your EVENT BASICS
The ADAPTION of new technology
• What problem does the technology solve? >>> EFECTIVENESS
• Do we even know the technology exists? >>> PROMOTION
• How attractive, appealing or “sexy” is it? >>> APPEAL FACTOR
• What about: easy access, usability, etc.? >>> EFFICIENCY
• Are the instructions very clear? >>> COMMUNICATIONS
• Does it function flawlessly? >>> TRUST & RISKS
• How much is it? >>> COSTS & ROI
A. Not open for learningB. Not enough moneyC. Technology is very scarryD. Decision makers are too oldE. Lacking behind? I think we’re doing a
good jobF. Another reason
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Why is technology lacking behind in the event industry?
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Why is technology lacking behind in the event industry?
A.
B.
C.
D.
E.
F.
Not open for learning
Not enough money
Technology is very scarry
Decision makers are...
Lacking behind? I think...
Another reason
13.8%
3.4%
34.5%
20.7%
0.0%
27.6%
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What PROBLEM does technology solve?
Biggest challenges for Event Managers:
• Measure and improve event ROI
• Drive attendance (qualitative + quantitative)
• Drive more revenue (in a slow economy) with smaller event budgets
• Overall project management (running multiple projects simultaneously)
• Integrate social media effectively (and keeping up with the changes)
• Enhance the attendee experience
Source: Event Marketing Institute (EMI), 2012
Formulating SMART event goals
Education Entertainment
Networking Sales & MR
Successful case study (VIDEO)
Aviation Warrior
Company: Inhance Digital
Client: Raytheon (U.S. Army)
Event Technology Trends 2013
Hybrid events
Mobile
Gaming
Augmented Reality
RFID
I wish you all ENGAGING events…!
Liza BergmanEVENTS Academy
Connect via LinkedIn: /lizabergmanFollow us on Twitter:
EventsAcademyNL
Thank You!
