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User behavior analytics

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Your audience is the lifeblood of your business, and knowing who they are and what they want is a key to success.

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Page 1: User behavior analytics
Page 2: User behavior analytics

www.boldvisitor.com .............................................

Understand your

AUDIENCE!

Your audience is the lifeblood of your business

Knowing who they are and what they wantis a key to success

Page 3: User behavior analytics

www.boldvisitor.com .............................................

Learning

PROCESS!

ASKINGPsychologists say that if the participant knows about the

observation it does impact on the result.

OBSERVINGUnobtrusive observation

doesn’t impact on your visitors behavior, therefore the data gathered is more accurate.

Page 4: User behavior analytics

www.boldvisitor.com .............................................

Use appropriate tools for

OBSERVATION

HEAT MAP VISUALIZATION TECHNOLOGYBoldVisitor shows you deep insights on your visitor’s behavior by leveraging heat map technology. Google Analytics is a great tool

but it doesn’t cover all the needs of a marketer.

Page 5: User behavior analytics

www.boldvisitor.com .............................................

BoldVisitor

TOOLSATTENTION

HEAT MAP CLICK HEAT MAP

SCROLLMAP

TRAILOF VISIT

TARGETAREAS

Page 6: User behavior analytics

www.boldvisitor.com .............................................

The most attractive parts on

WEB PAGEATTENTION HEAT MAP

In business it’s always better to rely on facts, not assumptions and when

revenue depends on your website you have to be sure that it works the

way you want.Check what’s most interesting for

you audience.

Page 7: User behavior analytics

www.boldvisitor.com .............................................

Find real call-to-action

ELEMENTSCLICK HEAT MAP

Are you fond of your call-to-action elements? Are you sure that your

visitor’s click the elements you want to them to click?

Click heatmap provides you with accurate visual data.

Page 8: User behavior analytics

www.boldvisitor.com .............................................

Unleash what is seen and

WHAT IS NOTSCROLL MAP

Determine which parts of your website are seen by your visitors

and which are left in obscurity.Reposition your layout based

on crucial data provided by BoldVisitor.

Page 9: User behavior analytics

www.boldvisitor.com .............................................

Walk through the trails your

VISITORS LEAVETRAIL OF VISIT

Take a sneak peak into your visitors’ mouse trail. By analysing visitors

one by one you can get an accurate map of their behavior.

What gets their attention, how much time do they spend before

taking action and much more.

Page 10: User behavior analytics

www.boldvisitor.com .............................................

Define web blocks and get

INSIGHTSTARGET AREAS

Create your own target areas by simply painting them on the website.

Get insights on tthe attention they get compared to overall layout.

You would be really surprised seeing the results which come up by using

this kind of analytics.

Page 11: User behavior analytics

www.boldvisitor.com .............................................

React after

OBSERVATION

“GREAT THINGS ARE DONE BY A SERIES OF SMALL THINGS

BROUGHT TOGETHER.”Vincent Van Gogh Constantly search for opportunities to improve.

This is the only way to perfection.Here goes our advice.

Page 12: User behavior analytics

www.boldvisitor.com .............................................

Reaction shall lead to reduction

OF FRICTIONMotivation is driven by human psycholo-gy, demand and your

marketing efforts

BoldVisitor helps you identify friction, thus you can reduce it by improving usability

MOTIVATION

FRICTION

Page 13: User behavior analytics

www.boldvisitor.com .............................................

Reduction of friction leads to

CONVERSIONRepositioning of elements, contrast

and font changes or even a single change in a headline could make a huge impact on your website’s con-

version rate.

CONVERSION RATE GOES UP

Page 14: User behavior analytics

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Summary

KNOW YOUR

AUDIENCE!

Improve conversion rate

Use BoldVisitor

Observe

Understand

React

Reduce friction

Page 15: User behavior analytics

www.boldvisitor.com .............................................

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