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An email invitation with some major glitches
Citation preview
Useability example: STC email invitation
Sounds great!I’d love to go.
How it all went wrong…
4
The price is reasonable.
5
Hmm. It’s next week, I wonder which day?I’ll click and find out.
6
Still no date… Ah well, I’ll click to book, surely the
date will be there.
7
But where do I click? Oh look, this
is underlined. Maybe it’s a link.
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No, it’s not. Where do I click to book?
9
Oh, right, here’s a link to book
Hmm. Is this right? I have to select the show.
Only one date – and it’s tomorrow!
And what happened to my preview price?
All too hard… I give up.
The mistakes…
The dates were below the fold, so not seen.
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The link to book THIS OFFER neitherstood out – nor looked like a link
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AND non-linked text was underlined
How it should have happened…
Preview dates:
Monday 1 JuneTuesday 2 JuneWednesday 3 JuneWharf 1 at 8pm
Seats are limited so please book now to avoid disappointment
Sounds great!I’d love to go.
Preview dates:
Monday 1 JuneTuesday 2 JuneWednesday 3 JuneWharf 1 at 8pm
Seats are limited so please book now to avoid disappointment
Great, I’m free on Monday
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Preview dates:
Monday 1 JuneTuesday 2 JuneWednesday 3 JuneWharf 1 at 8pm
Seats are limited so please book now to avoid disappointment
Book ticketsOK, I’ll click
here to book.
Just choose Monday.
There’s my special price.
Great. I’ll book.
