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Use cases of APIs for SMEs2016 Platform Summit
Some history for the young ones…
1950-1970 1970-1990 1990-2000 2000-2010Mainframe
• ”Mini Computers”• Only Big
Companies• Simple
programs
Personal Computers
•More companies•COBOL•Department automation•File
ERP Systems•Adhoc implementations•System integrators
Web, CRM•More packages•More functions automated•Outsourcing
2010-…SaaS
MobileAPI
•Cloud•Real time Integration
BETTER SOFTWARE AT AFFORDABLE PRICE
… today is different1950-1970 1977-1990 1990-2000 2000-2010 2010-…
FLEXIBILITY ON PLATFORMS
INNOVATION BY INTEGRATION (APIs)
SMART COMPANIES (can) COMPETE HEAD TO HEAD
Digital for enterprise are applications• Integration of
existing applications• Integrations (API)
from companies to reach customers
e-Commerce• e-commerce• Logistics• Payment• Promotions• Financial systems• After Sales• Operations• Platforms
• Price tracking• Marketplace
Core
Add
e-Comm
Logistics
Payment
Promotions
API
Financial
Systems
After Sales
Operations
e-Commercee-
Commerce
Other Markets
Marketplace
API
Additional
Customers
e-Commerce Social Media
Discounts on social MediaAutomatic new product publishingTracking
Digital Marketing• Inbound Marketing• Campaign automation• Omni Channel• Email Automation• Social Media• Video• Apps• Personalize• Loyalty
• Natural Language• Image Recognition
Core
Add
Inbound Social Media Offline
CRM
Social Media
Contact Center Support
API
Digital MarketingSocial Media
MarketingNatural
Language
API
Support
Backoffice
Social Media
CRM+Sales• Multichannel• Activity tracking• Self Service• Automation• Back Office• Lead Management• Operational Systems
• Handwriting• Natural Language
Core
Add
Multichannel
API
CRM
Lead Manageme
ntAdhoc web searches
Big Data Operational Systems ERP
Financial• Invoicing• Taxes• Bank Accounts• Payments• Financing• Integrated services
• Dashboards & Benchmarking• Blockchain & Smart
Contracts
Core
Add
API
eComm Service Platform
Financial
Payment
Invoicing Banks
Caveats• The complexity of integration can scale too high.
• ”S...t happens” and what to do about it.
• Keep the focus on the business benefits, avoid technology for technology´s sake.
• Balance your bets.• Too much automation can kill you.
Key Success Factors• Pragmatic• Agile integration• Easy to provision• Focus on business process• Get ready to scale• Get ready to change
Conclusions• SMEs have the advantage of
customer intimacy and flexibility• Platforms + Smart integration =
Digital empowered advantage• It is no longer mandatory to have
big budgets for it
