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nfluence and Desir Visual analysis of massive graph da Rob Harper ntangling

Untangling Influence and Desire: Visual Analysis of Massive Data

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Page 1: Untangling Influence and Desire: Visual Analysis of Massive Data

Influence and DesireVisual analysis of massive graph data

Rob Harper

Untangling

Page 2: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

http://pantera.io http://influent.io

Page 3: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Visualizing Graphs as

MapsCommunities

Relationships

Spatial Model

Bollen J, Van de Sompel H, Hagberg A, Bettencourt L, Chute R, et al. (2009) Clickstream Data Yields High-Resolution Maps of Science. PLoS ONE 4(3): e4803. doi:10.1371/journal.pone.0004803

Page 4: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Visualizing Graphs as

MapsCommunities

Relationships

Spatial Model

Bollen J, Van de Sompel H, Hagberg A, Bettencourt L, Chute R, et al. (2009) Clickstream Data Yields High-Resolution Maps of Science. PLoS ONE 4(3): e4803. doi:10.1371/journal.pone.0004803

Page 5: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Challenges of Big Graphs

Computation

Layout

Interaction

Labeling

Page 6: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Chelsea FC Fan Communities

248,747,072 tweets

554,430 account nodes

100,700 mention links

Demo

skip

Page 7: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Geo CommunitiesFans Mention Graph

Page 8: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Geo CommunitiesFans Mention Graph

Page 9: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Geo CommunitiesPlayer Sentiment

Page 10: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Geo CommunitiesTrending Topics + Drilldown

Page 11: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Community Graph

Page 12: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Community Graph

Page 13: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Graph Tiling Pipeline

HierarchicalCommunityClustering

HierarchicalGraph Layout

Tile Generation

GraphX

Distributed LouvainModularity

HierarchicalForce Directed

Page 14: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Graph Tiling Pipeline

HierarchicalCommunityClustering

HierarchicalGraph Layout

Tile Generation

GraphX

Distributed LouvainModularity

HierarchicalForce Directed

Page 15: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Graph Tiling Pipeline

HierarchicalCommunityClustering

HierarchicalGraph Layout

Tile Generation

GraphX

Distributed LouvainModularity

HierarchicalForce Directed

Page 16: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Graph Tiling Pipeline

HierarchicalCommunityClustering

HierarchicalGraph Layout

Tile Generation

GraphX

Distributed LouvainModularity

HierarchicalForce Directed

Page 17: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Product Affinity

Stanford collection of anonymized Amazon product reviews and “customers who bought this also bought…” over 9 years

2,372,409 product and customer nodes

9,909,551 review and co-purchase links

Page 18: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

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© 2015 Uncharted Software Inc.

Page 20: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Page 21: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Page 22: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Page 23: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Page 24: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Meeting theChallenges of

Big Graphs

Computation

Layout

Interaction

Labeling

Distributed Computing

Hierarchical Communities

Level-of-detail Rendering

Layered Analytics

Page 25: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Other Applications

Bitcoin Network Doctor Referrals Neural Networks

Page 26: Untangling Influence and Desire: Visual Analysis of Massive Data

© 2015 Uncharted Software Inc.

Thanks!

Rob Harper

[email protected]@rdharper