https://www.flickr.com/photos/edplant/3064501187

Presented By: uNoBsTrUcTeD minds (Serina Howard, Jason Holder, Frank Reynolds)

https://www.flickr.com/photos/miles92/5166803316/

https://www.flickr.com/photos/scottgould/1780562773

The Progress of Apple

https://www.flickr.com/photos/ecstaticist/15326110418

1976

2008

No doubt the crisp white walls of the Apple headquarters have changed over the years. Apple computers have gone from the bulky, multi-piece machines to sleek, lightweight laptops.

Committed to Bringing the

BEST...

Apple Vision Statement:Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

https://www.flickr.com/photos/johnkarakatsanis/10922238735https://www.flickr.com/photos/13815526@N02/5102249745

What If?

MacBook Air iPad

Introducing the Macbook Air Plus - Innovation in your hands.How will this product be different from the competitors? The short answer is simple. There will be an Apple on the back of the product.

* We propose a device that is only slightly thicker than the iPad Air.

* The screen and back plate of the device would be separate pieces, connected only by a multi-pin cable for power and information.

* To change from iPad to Laptop you simply release the screen by sliding your finger across a sensor located on the top of the device.

* Features a “digital stylus” that allows you to fine tune your movements with the use of your fingers.

* ...and much more!

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This  product  combines  the  best  of  Apple,  and  is  s6ll  true  to  the  vision  of  Steve  Jobs.  Not  only  does  this  product  meet  the  needs  of  current  customers  by  offering  them  a  product  that  is  far  superior  to  previous  products,  but  opens  Apple  up  to  a  new  audience  by  filling  the  needs  that  Apple  has  failed  to  meet  thus  far.  Simply  put,  to  offer  a  product  that  would  penetrate  the  armor  of  those  that  are  an6-­‐Apple  because  of  the  lack  of  the  features  that  they  desire.

Sales Projections Year 1 Year2 Year3Projected Units Sold 45MM 50MM 45MMUnit Price $1350 $1250 $1100Unit Cost $600 $500 $500Total $3.375B $3.75B $2.7B

Sales

Make no mistake about it, Apple’s customers are dedicated to their new and innovative products. Long lines and retail prices, demand for new products, and that white apple is what keeps the targeted audience coming back.

GR

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TW

Hhttps://www.flickr.com/photos/esthervargasc/6236496228

We propose a salary of $5MM for the first year in the operations budget. The rest of the budget will be allocated for a residual to GT Advanced Technologies.

Poster