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My presentation for BlueGlassFL.
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Understanding the direct value in the top
social media communities
• Figure out what fits you best
• Study the community
• Be a good community member
• Personal
• Engaging
• Occasionally mentions brand
• 204K followers
• “Single-serving” blogs
• Find their niche and stick with it
• Active in — and responsive to — the community
• Click-throughs are not huge, but are engaged
• Active in the community
• Submitting quality content
• Helping others in the community
• Rewards its readers
• Badges shows brand knows its readers
• Makes readers feel “in the know”
• Transformed large following into engaged following
• Readers ask questions
• Fans post photos of F&W recipes they’ve made
• Customers manage card accounts via Facebook
• Send friends digital drinks
• Fans write haikus
• Engagement off the charts
• Identified issue
• Offered solution (albeit weekly, not daily)
• Created way anyone, anywhere could participate
• Suits brand/personality
• Suits objectives
• Get educated