Understanding Hippo onDemand and V11: Technology Deep Dive

What’s New Hippo 11

Hippo 11: Technology Deep-Dive

We’ll be with you at the top of the hour. Get in touch via @oneHippo


Gartner MQ

2012

Quick Facts

Customers

Offices in Amsterdam, The Netherlands (HQ), Oldenburg (Germany) and Boston (USA)

Bootstrapped growth

Hippo is on a mission to make the digital experience more personable for every visitor. We’re redefining the CMS space by engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value at speed, in any context and on any device.

Hippo in Brief

Relevant Experiences

Channel Control

Agile Enterprise Stack

Open Integration

Content Performance

10Top


WebinarQ&A session

Recording availableSlides attached

Today:


Adrian CollierProduct Manager

Hippo

Today's presenter


Understanding Hippo onDemand and Hippo v11

Feeling RESTful?


Today's Agenda

➢What's new in Hippo 11➢Business Agility in Action

➢Hippo Interoperability➢Hippo onDemand: A closer look


“

”

GLOBAL OPERATIONS

7

CLOUDAGILITY

USABILITY & STABILITY

IMPROVED RELEVANCE

HIPPO 11

WHAT’S NEW


8

Improved Global Operations Language and LocaleHippo 11 offers improved support for our growing client base of globally operating organizations with distributed business users. A redesigned localisation implementation means Hippo can now provide a localized user interface in any left-to-right (LTR) language. As a first implementation of this, based on customer feedback, we are offering Hippo in Simplified Chinese and Spanish. Further languages can be requested by customers.

Hippo 11 is also localized to match a user’s time zone to support users that are in a different timezone than the Hippo installation whilst ensuring no conflicts arise in the underlying data stores.


9

Improved ROI & Time-to-market For Hippo RelevanceHippo 11 includes a native relevance store and drops 3rd party dependencies for the relevance module. This significantly speeds up adoption of the relevance module, as no additional procurement, training and implementation is necessary for customers.

Naturally, removing additional cost for licensing, capacity and maintenance burden also substantially reduces the TCO and thus ROI for a relevance implementation.


10

Relevance Consultancy PackageGet Relevant in 5 Simple StepsFind out how your organization can leverage Hippo Relevance best and define a tailored program to offer your customers a targeted and personalized experience.

Hippo Services helps you define your own roadmap to relevance, including:

1. Define the goals2. Technical preparation3. Implementation & Creation4. Execution5. Analyze & Optimize


11

Optimized User ExperienceThe New Channel ManagerAs part of our ongoing effort to create a better user experience and more intuitive interfaces, you will find another big milestone completed with our new channel manager. As the heart of the every-day life of marketing users, the channel manager isn’t just prettier: Based on over 100 suggestions by customers and partners, we have made working with Hippo more efficient and more importantly, much easier. Under the hood, we tackled the largest parts

of the move to AngularJS. Next to great performance improvements for our customers, this means more flexibility and speed in developing new features.


12

Improved PlatformStability and SecurityHippo 11 follows the support policies of underlying technologies, including opening up support for Elasticsearch 2.3.

To ensure ongoing stability of the platform, Hippo 11 rolled up nearly 2,000 product improvements, including four security issues.


13

Hippo onDemandDigital Experience in the Cloud Hippo onDemand is the digital experience platform in the cloud that allows organizations to roll out personalized omnichannel experiences quickly and continuously innovate for the best possible customer experience.

Hippo onDemand allows to instantly build, test, and deploy digital experiences globally without infrastructure overhead. It scales with ease and offers optimal performance, reliability and security. The open architecture of Hippo onDemand caters to the complex interoperability and connectivity demands of modern digital experience ecosystems.


14

Open Interoperability: Modern, Connected DX Architecture Digital experiences that stand out from the competition are continuously optimized and harmonize a range of different solutions in the background. That is why Hippo onDemand facilitates a fully customizable delivery tier for no-limits digital innovation.

Open APIs ensure that Hippo onDemand provides interoperability with third-party data and solutions for seamless connectivity with the overall organization.


15

Best-in-class Performance and Uptime on World Leading PlatformBuilt on Amazon AWS and docker technology, Hippo onDemand benefits from best-in-class cloud infrastructure. Hippo onDemand is geared for the best possible performance, scalability, reliability and security. A team of Hippo experts constantly monitors and improves the platform to ensure highest quality of service.Data centers around the world mean

Hippo onDemand is always close to end-customers and our clients can decide where their data is stored. Hippo onDemand makes global roll-outs a matter of a few clicks and leverages CDNs to further accelerate your digital delivery.


16

Continuously improving ROITime to market outpaces competition

Data-driven digital marketing strategy CMO CTO

CEODifferentiation through digital excellenceAligned digital organizationOne face to the customer across channels Excellent Total Cost of Ownership

Unprecedented Innovation AgilityFuture proof platform and happy staff

Online MarketersContent Performance across martech dataOngoing optimization with trends & experimentsManage channels and targeting autonomously

Authors and Subject Matter ExpertsEasy to use, intuitive interfaceDefine your own content typesGet feedback on content effectivenessTranslators and Local StaffSupport for Translation Management workflowLocal teams manage local content and sitesRegional datacenters for zero latency

Frontend Engineers & App DevelopersHybrid content model for headless developmentOpen REST APIs for zero overhead app developmentWork in familiar IDE and benefit from cloud-based CI

Quality AssuranceFull software development lifecycle in the cloudIncorporate Continuous Integration frameworkOpen PaaS APIs for end to end test automation

DevOps TeamFull control over self-service PaaS platformLeverage latest proven technologyDeliver development agility insights

System DevelopersBest in class interoperability with adjacent systemsOpen source, open standards technologyWork in familiar IDE and benefit from cloud-based CI

Content StrategistsSee Content Performance across channelsIdentify ROI of Content Marketing programsLeverage Content as a Service to third parties

CustomersBetter, ubiquitous and unified digital customer experience improving loyalty and CLV

PartnersOptimized partner enablement increases trust and channel effectiveness

StakeholdersHigher return because of better customer experience and digital effectiveness

Interoperability

Hippo Interoperability

Interoperability

Open Integration

18

InteroperabilityEnabling marketing technology to work together smoothly

ConnectivityConnecting insights

and customer data to the entire business

It’s in the soul of Hippo that we believe it’s crucial to connect. Connecting people to businesses ultimately means that digital experience solutions need to connect to the enterprise as a whole. Through open standards, Hippo enables interoperability between marketing technology. More importantly yet, Hippo is the bridge between digital experience and overall enterprise for one continuous multichannel customer experience.

Open StandardsREST interfaces and

open JAVA APIs are the base of ease of

integration

Interoperability

Interoperability

19

Interoperability

201) Gartner Inc., Critical Capabilities for Web Content Management 2015, July 2015

Gartner highlights the HippoInteroperability Advantage“[Hippo] has a high level of interoperabilityand is suitable for complex environmentswhere coupling with many additionalcomponents is a requirement.”1

Interoperability

Cloud & Frameworks

Translation

Marketing Automation

Social & Mobile

CRM & ERP ECM, DAM & Collaboration

21

Hippo ecosystemeCommerce Personalization

Business Agility

Business Agility in Action

Business Agility

23

Business Agility

The Headless Hazard

24

Business Agility

Hippo’s Hybrid Content Platform

25

Business Agility

26

Opening up the Internet of Things

Start prototyping todayDifferentiate your experience

The Content REST API makes it faster and easier for your organization to experiment with next generation touch points. Surprise your audience and differentiate your brand with the best next customer experience.

Business Agility

onDemand in a Nutshell

27

Mission Control is the web browser app user interface on top of the Hippo onDemand platform that allows users to create and manage Hippo onDemand cloud environments. Hippo onDemand supports connection to local DTAP environments via REST APIs for a close knit deployment process.

Flexibility Spin out satellite projects in the cloud next to on

premise

Cloud Create and

manage production sites

in the cloud

Control Deploy without

the need for infrastructure

teams

Scalability Rapid scaling to

dynamically meet your demand

Agility Speed up

innovation by syncing local dev

and cloud instances

Business Agility

28

Digital Operational ExcellenceIncreases Business AgilityBy standardising complex procedures our customers can carry out complex activities without needing to learn and understand the technical complications involved. Whether it's traversing the Development, Testing, Acceptance and Production (DTAP / SDLC) pipeline, providing global delivery locations, migrating from on-premise to cloud in minutes or adopting hybrid cloud and on-premise solutions, Hippo onDemand makes it happen.

Hippo onDemand supports continuous integration and as such facilitates continuous delivery models through open REST APIs. Paired with automated testing, this means successful deploys can be automatically rippled down the DTAP / SDLC stream for fully automated deployments.

Business Agility

29

Digital Experience Innovation. The Cloud FlavoursThe Hippo approach to DXP in the cloud is the only solution to offer organizations the marketing power, flexibility, efficiency and speed necessary to win the digital experience innovation race.A calculation: Innovation Delivery

Hippo Managed

Lead time deploy (min)through SLAs etc

0 120

Effort deployentire SDLC (min)

5 120

Deploys per weekday 4 4

Overhead per month 0.8 days 40 days

Effort per month 0.8 days 20 daysSaving 1 FTE ~ $104,000

(average DevOps salary)

SaaSMe-too Experiences

Hippo onDemandOwn Digital Innovation

Managed ServicesToo little too late

Freedom of Innovation

Control

Time to Deployment

DeliveryOverhead

Bottomline

Limited to configuration

Vendor

Not happening

Notapplicable

Not designedfor innovation

microservices open cloud

interoperability

You

As fast asyou can go

APIs supportingContinuous

Delivery

Best of both worlds:

flexibility and agility

Limited due to old school architecture

Vendor orvendor partner

Throttled by vendor or partner

Cost or effort for full DevOps overhead

Too slow to keep competitive edge

SAY IT YOUR WAY

GREETZ

Continuous InnovationBut not without the business

Powered by Hippo

Surprise someone. Let them know you are thinking of them.That’s what Greetz is for.

The developer freedom of a headless CMS and the business agility of a marketing solution.

Omnichannel Experience

Putting the right folks in charge

Using Hippo CMS, Greetz puts the right people in control of the various steps in

their customer journey - across all channels.

Powered by Hippo

Offers & Campaigns Advisory Content Product Content Personalization & Ordering

Explore Inform Choose SurpriseCustomerJourney

run by

updated

marketing

business& experts

product information management

system development

ad hoc ad hoc automatically agile, bi-weekly

conceptpage-driven

content-driven integration-driven REST & AngularJS

“Receiving a present isan experience. But giving one, should be an experience too.”

Jan van der Veen

PRICELESS. EVERYWHERE.

INTERNATIONAL CARD SERVICES

Powered by Hippo

Channel CoherenceRelevant across web and

appInternational Card Services (ICS) is the

market leader for issuing of credit cards in the Netherlands, distributing and managing VISA and MasterCard.

ICS serves over 3.5 million customers in the Benelux and drives co-branded

credit card programs for leading brands in the Netherlands, such as de

Bijenkorf, ANWB and BMW.

Web

App

App

Powered by Hippo

Mobile First Delivery Modern frontend architecture

ICS implemented Hippo CMS together with Service2Media to combine web and

mobile app initiatives - both organizationally and technologically.

Utilizing Cordova and shared AngularJS code, ICS can now work off a harmonized digital experience platform and a single source of truth for content and branding.

Personalization

API

App Web

App distribution / control

Back-end

Client

Delivery

Services

Aggregation

Push notifications

A/B testing User Authentication

App/web analytics

AngularJS shared code

Marketing automation

Hippo onDemand

Hippo onDemand: A closer look

Hippo onDemand

Instant Environments

Hippo onDemand

Instant Environments

Hippo onDemand

What's your team doing?

Hippo onDemand

API Automation

Hippo onDemand

Questions

Find out more about Hippo:@OneHippo

www.onehippo.com