A presentation by Kevin Anderson, Guardian blogs editor, how 'user-generated' content must become a service that creates value for users not just news organisations.
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1. UGC as a service for users Ask not what users can do for
you, but what you can do for your users.
2. Do you want to be an iReporter?
3. Citizen Content rip-off? To a greater or lesser degree,
these networks are looking to rip-off citizen content--and not
paying for it as well as keeping the rights.
4. Changing terms
I dont like the term UGC
Users them. Content creators us?
What about community created content?
5. History of success
6. Community-staff hybrid projects
7. Community-staff hybrid projects
8. Lessons from their hybrid experiment
Use citizen journalism to supplement not replace.
UGC isn't free.
Online attracts the eager, but print serves the masses.
Give people what they want, when they want it and how they want
it.
Get rid of preconceptions of what journalism is.
Every day people are better 'journalists' than you think.
9. What is the real revolution?
Get closer to your audience. Reach out. Aggregate for your
staff and other people.
They are creating their own content, and its more important to
them than yours Old Media
Inspiration for content innovation
10. Milbloggers tell you about their war
MaDeuceGunner
11. Podcasting from the Green Zone
An interview via Gmail
12. A young activist in Saudi Arabia
13. Audioblogging fleeing from Katrina
Humid City podcasts
14. Inspiration from media hackers
15. Web as content creation tool
16. Voicemail from Mumbai
17. A Kennedy-esque call to news Ask not what the community can
do for you; ask what you can do for the community.
18. Distributed investigation
19. Community created calendar
20. Telling stories through data
21. The next step in the revolution
News organisations work smarter not harder
News develop new services, real-time, mobile and
distributed
People not only add but get back valuable information in near
real time
22. Not only photos, video but data
23. Not only photos, video but data
24. Dodgeball meets NowPublic
25. Location based services
Dodgeball tells you when your friends are near
NowPublic flags up an event and asks if anyone knows more
This service lets you know if news is happening near you - road
traffic accidents, police cordons, cultural events and more
26. Whats in the way?
But beyond the journalistic arrogance, another problem is that
newspaper companies' current software and organizational setup
overwhelmingly discourages any sort of "information
special-casing." Just about every newspaper Web site
content-management system I've ever seen is unabashedly
story-centric.
Adrian Holovaty
27. Development on journalists deadlines
News organisations must resist Lord of the Rings Development -
one CMS to rule them all
Multiple CMSes that can share data
Scalability but also flexibility
Dont re-invent wheels. Adapt and adopt Django, Rails and
Drupal