Typography the basics!

These screen shoot images

from this

website;http://designinstru

ct.com/toolsbasics/the-

basics-of-typography/ I

have looked at typography

as i feel it is important to

understnad more about

how text is constructed and

how tex signifies a specific

message to an audience.

Furthermore a more in-

depth understanding of

the style and use of text

could help me create a

sticking and appealing

title and name for my

documentary as well as

help me construct my

own writing style when I

write my magazine

double page spread and

newspaper article.

In future blog posts I

intend on designing my

own title style with the

help of this information

which illustrate the

significance of the way a

text is read.

Loose tracking is generally

used in titles and fonts

styles for newspapers. The

type style is also bold and

has an archaic style

representing the media

text brand is a good media

product as it was

established a long time

ago. For example ‘Coca

Cola’s’ font style was

introduced in 1886 and the

company has kept the font

style and their brand has

been identified for the

swirly and red curving

italics.

Whereas Kerning in the ‘Coca Cola’ font

is quite close together, most modern

fonts and advertisement use ‘Not

Kerned’ whereas older and archaic

brands such as ‘Coca Cola’ use ‘Kerned’

which could be linked to the Victorian

time era when ‘Coca Cola’ was

established. The font style can be linked

to its historical context.

http://www.fontshop.com/glossary/

This diagram is a further in-depth analysis of different italic techniques used in lettering,

the deconstruction of the word illustrates the diverse techniques used when creating a

typography style. For example the axis used on the ‘O’ can be pivotal to the type face; FF

Clifford which signifies the typefaces letters are slightly pivoted to the left so that the type

face is easier to read.

These words were further mentioned on this website

http://designinstruct.com/toolsbasics/the-basics-of-typography/ and I have

simplified the definitions:

Alignment

The alignment of letters for example in a title has a huge impact on how people will

read and understand the text, the alignment of text in a media product should have a connection to your colour scheme, theme, genre and will connote whether your

product conform or challenge conventional representations of your media text in the way it appeals to your audience.

Flush Left (or Ragged Right)

Media Texts are normally aligned to the left so that the text is easier to read as your eyes follow the line from left to right. This style can also be linked to a British or

American text as we read in this way in comparison to a place such as the Middle East where they are taught to read from right to left.

Flush Right (or Ragged Left)

Punctuation marks are written on the right-hand side and can disrupt the alignment

of text and making the flow or reading difficult.

Justified

Justification is important as it is the format of the text -the aligned of the text is still left and right. However the justification is the way text has been set out; how the

words run along the lines. The justification controls the word-spacing, as well as the line breaks which sometimes take place in computer formats, line breakages are not good as they make it harder to read as your eyes are having to work harder as the

rhythm of reading is broken up. Your eyes have to work harder jumping between large white negative spaces to read the next word in a text line.

Cantered

Centred text is aligned in a way that the text starts and ends in a gradually

decreasing way, this format is used in newspaper articles and online blogs so that your eyes are normally guided to a specific point at the end of the text for example a

picture.