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Using Twitter as a Tool

ForCorporateRecrui.ng

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Itma&ersbecause:

‐itgrew131%lastmonth;over700%lastyear

‐offersreal?mesearchandmonitoring

‐freeandeasydistribu?onmethod

‐peoplearepayinga&en?on

‐Oprahjusttweetedsoeveryoneinthepoolisabouttogetwet

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Twitters Growth

• Overthelast6months

• Totalusers:

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Not the usual Social MediaDrivers

• Growthishighestinthe45‐54agegroup• Leastlikelytovisit?12‐24agegroups

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Why it matters for corporaterecruiters

• Atleastapor?onofyourtargetmarketisonTwi&er

• SuchapowerfultoolhasworkedforSodexo,Zappos,RSM,BestBuyandErnst&Young

• Twi&eriswherepeoplearealreadyengagedandhavingfun.Canyousaythesameforjobboards?

• Virtualwatercooler.Wherebesttolearnaboutnewopportuni?es?

• Twi&ercanbeusedtoquicklygetoutthelatestnewsandreallyusefulinforma?on.

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Use Twitter for:

• Monitoringyourcompanybrand

• Distribu?ngnews

• Pos?ngjobs

• Answeringques?ons

• Doingmarketresearch

• Interac?ngwithpoten?alcandidates

• Dis?nguishingyourloca?on

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Monitoring Your CompanyBrand

• Beforeyoujumpintotheconversa?ondoali&leresearchaboutyourcompany.

• Tweetbeep.com,TweetScan.comandTwi&erSearch

• UseathirdpartyclientlikeTweetDeckMoni&er,orTwhirltomonitorkeywordsrelatedtoyourindustry

• Thishelpscrabyourmessage

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Distributing News

• UseTweetLaterandRSSfeedstotweetcompanynews,newjobsandindustryhappenings.

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Post Jobs• Usetoolsliketweetmyjobsand

twithiretopostjobs• Buildarela?onshipwith

followers.Thenwhenyouhaveaconfirmedposi?on,youcantweetaboutit!

• Followtheprofessionalassocia?onswithinyourindustry.

• Followjobboardsandrecruitersinyourindustry

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Answering Questions

• Whenaques?oncomesupinyourindustrythatyoucananswer,answerit!

• Followthepersonwhoaskedtheques?on,aswellasotherswhoanswered.

• Createsgoodwillandcommunityaroundagroupwhoshareknowledgefreely.

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Do Market Research• Wonderingwhatbenefitsarethemosta&rac?vetoengineersbetween40‐55?Simplyaskyourtwi&eraudience.

• Thinkingoflaunchinganewconsumerprogram?Askthetargetmarketareafirst.

• Includeyourcandidatebaseandfuturecustomersintheconversa?on.

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Interacting with potentialcandidates

• IfyoujustpostjobsoruseTwi&erasaPRmouthpiece,yourfollowerswillneverincreaseandyouwilllosetheonesyouhave

• Focusonrealinterac?on.Saythingsthatarefunny,realandusefulbuts?llprofessional

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Distinguish your location

• Thisisespeciallyusefulifyouarepartofalargechain.

• Lefngthelocalcommunityknowyouarethereisimportant

• Thinkac?ve,dynamic,always‐onChamberofCommerce

• UsetoolslikeTwi&erholic,TwellowandWeFollowtoestablishyourselfinyourloca?on

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Where do they go after Twitter?

• 17.6%ofTwi&er’sdownstreamtrafficgoestoentertainmentwebsites

• 10%ofgoestoNewsandMediawebsites

• 14.6%goestosocialnetworks

• 6.6%toblogs

• 4.5%toonlineretailers

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Be Direct

• Directyourfollowerstothingsyouwantthemtosee– BenefitsPages– NewPosi?ons– JobFairs– StreamlinedApplica?ons– EvenNewProducts!

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Getting Started

• GotoTwi&er.com

• Picka“handle”name– (@marenhogan)personal

– (@redbranch)professional

– Makeitshort

– Easytoremember

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Personalize

• Ifyouaretwee?ngonbehalfofyourcompany,haveyourlogointhebackgroundonthetwi&erpage.UseTwitbacksforaneasy,a&rac?veandfreebackground,youcanalsoincludeothersites,likeLinkedIn,FacebookandGoogleProfile

• Useyourfaceforyourpicture.• Includeasitelink• Filloutyourprofilecompletely.Usekeywordsthatwilla&ractcandidatesinaHUMANway.

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Twitter Third Party Clients

• ThereareseveralthirdpartyclientsforTwi&er.Themostpopularare:– Twhirl

– TweetDeck

– Twi&erBerry

– UsethesetoolstoaccessTwi&erfromyourdesktoporsmartphone.

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Your friends

• Usewefollow.comorMrTweet(inbeta)tofindpeopletofollow.

• IfyouareusingTweetDeckorTwhirl,youcansearchkeywordstofindpeopleyoushouldkeepaneyeon.

• Followpeoplethatotherfollowinyourindustry.• Seekoutmediacontactsinyourindustry,includingbloggers.

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Your Followers

• Everysooben,checkyourfollowersandfollowpeopleback

• Makesureyouletthemknowwhoyouareeveryonceinawhile.Noteverytwi&eruserusesthewebapplica?on,whichallowsthemtoseeyourprofileandtwi&erbiopage.

• DonotuseautoDMs(directmessages).Noonelikesthem.

• YoucanchoosetofolloweveryonewhofollowsyouatSocialToo.com

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Your Page

• Useyourpagetographicallydisplaylifeatyourcompanyordivision.

• Picturesordrawingsaregreat

• Importantwebsites

• Evenscreenshotsofyourbenefitspage.

• Becrea?ve

• Enlistyourmarke?ngdepartment

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Beyond Using Twitter

• Sowhat’sthenextstep?

• SearchingTwi&er

• Usingdeepsourcingtechniqueswithinreal‐?mesearchtofindtoughcandidates

• First?Developthepersonalityforyourselfandyourcompany