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These are the slides for a speech I'm going to give on Twitter at my Toastmasters club and probably other places.
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...not just for the birds.
by Stacy E. Lukasavitz (@damnredhead)1
Remember party lines?
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... me neither.
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How about a cocktail party?
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• multiple conversations at once
• overhearing others, joining in
• private conversations
• networking, making friends
• having fun!
That’s better!
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So, this “twitter thing” . . . what is it?
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Microblogging?
• brief updates, 140 characters or less (“tweets”)
• published online, publicly or privately
• submitted via web, IM, text messaging, third-party application
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The 5 Stages of Acceptance
1. Denial“I think Twitter sounds stupid. Why would anybody care about what other people are doing right now?”
2. Presence“OK, I don’t really get why people love it, but I guess I should at least create an account.”
3. Dumping“I’m on Twitter and I use it for pasting links to my blog posts and pointing people to my press releases.”
4. Conversing“I don’t always post useful stuff, but I do ues Twitter to have authentic 1x1 conversations.”
5. Microblogging“I’m using Twitter to publish useful information that people read AND converse 1x1 authentically.”
Originally published on Influential Marketing Blog (http://rohitbhargava.typepad.com)9
What are you doing?
Not ...
... but ...
What has your attention?
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Why would anybody do this?
• increase social, professional networks
• find jobs, employees
• customer service
• news updates
• promote projects, interesting articles, others
• event coordination
• possibilities are ENDLESS
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Personal, conversational
Headlines, news
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Customer Service
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True story
I know this guy in real life -- through
Twitter.
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If you doubt the impact . . .
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First major news story displaying impact of Twitter:
April 25, 200816
These might sound more familiar:
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So, how do you do it?
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Tweet to your public timeline
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reply using @
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use “d” to directly/privately message somebody
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ReTweet using “RT”
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The Power of the ReTweet:
• communicates ideas, news quickly to mass amounts of people
• viral in nature
• usually generates followers from one person’s network to another
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tweetupn. A real world meeting between two or more people who know each other through the online Twitter service.etymology: twitter + meetup = tweetup
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#hashtags
• way of tracking conversations about a certain topic
• easy to find a compilation of tweets by people at certain events
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Text message your tweets to 40404
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Many tools to make it easier
Twhirl
TweetDeck
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LOTS-o-services to use:
. . .these are just a few.30
TweetStats.com:
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How do you find people to follow?
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How can YOU use Twitter?
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. . . not just for the birds.
Stacy E. Lukasavitz@damnredhead
http://www.thatdamnredhead.nethttp://www.stacylukas.com
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CreditsImages on slides 2, 3, 4, 5, 6, 8, 11, 17, 20, 34 courtesy of Getty Images (http://www.gettyimages.com)
Images on slides 1, 7, 33 courtesy of Twitter (http://www.twitter.com)
Slide #9: “5 Stages of Twitter Acceptance” originally published on Influential Marketing Blog http://rohitbhargava.typepad.com
Slide #12: Shauna Nicholson (@shaunan) & MLive.com (@mlive)
Slide #13: JetBlue Airways (@jetblue) & Comcast (@comcastcares)
Slide #14: David Meerman Scott (@dmscott, http://www.webinknow.com) & David Murray (@davemurr)
Slide #15: http://edition.cnn.com/2008/TECH/04/25/twitter.buck/index.html
Slides #18 & 19: Originally appeared in “How Twitter Changed My Life” by MinXuan Lee (@audreytan) http://www.slideshare.net/minxuan/how-twitter-changed-my-life-presentation
Slide #26: Photo of myself (@damnredhead) & Scott Monty (@scottmonty) taken by Daniel Eizans (@danieleizans, http://www.danieleizans.com) at Novi Tweetup, January 19, 2009.
Slide #29: Download from http://www.twhirl.org/ or http://www.tweetdeck.com or
Slide #30: 3rd Party Twitter Apps collage by futileboy http://www.flickr.com/photos/futileboy/3026065024/
Slide #31: http://www.tweetstats.com
Slide #32: http://www.mrtweet.net (@MrTweet), http://www.twitter.com, @yobeeone, http://twitter.grader.com (HubSpot)
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