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SHAMSHA DAMANICLINICAL LIBRARIAN
UT M. D. ANDERSON CANCER CENTERHOUSTON, TX
Twitter & Hospital Libraries
http://twitter.com/
What is Twitter?
What it is: Microblogging – 140 characters to tell people what’s on your mind.
What it is not: a channel to tell people EVERYTHING!
Hospitals on Twitter
http://ebennett.org/hsnl/ 356 Hospital Twitter Accounts
MDACC “Official” Twitter Accounts: @MDAndersonNews @ChildrensArt @FocusedOnHealth @PhysRelations @AndersonNetwork @CancerWise @MDAndersonLib
Doctors on Twitter
Twitter directories (Wefollow, Twellow)MDACC Doctors active on Twitter:
@DrAnasYounes @TeamOncology @RnDubois @DrBevers
Why Tweet? Marketing!
Why Tweet? Post to your library’s homepage!
http://www3.mdanderson.org/library/
Why Tweet? Post to your library’s homepage!
Why Tweet? Users!
Our interlibrary loan staff were thrilled with this message!
Before you get a library Twitter account
Play!
http://ssanceman.smugmug.com/
Before you get a library Twitter account
Get buy-in from boss!
http://ssanceman.smugmug.com/
Before you get a library Twitter account
Get hospital’s approval & guidelines IS/IT/Communications Graphics guidelines Naming convention guidelines Password sharing Best practices Tweet often Content and language
Checklist
Twitter Handle: Short & intuitive Twitter Bio: Put library’s bio, not yours!
Checklist
Twitter background: your library!
Checklist
Create your library’s Twitter policy Type of service? How often to tweet? Every day? Once a week? Primary contact person? (Manage followers, follow-up on
DMs, keep the conversation going, etc) Service to folks outside of your hospital? Patients?
Checklist
Expect savvy users, who may expect quick responses! Make sure you are ready!
Checklist
Links: Internet vs. Intranet Whom to follow Access to the library Twitter account
Political Consistent tone
Pick a Twitter client YOU like: TweetDeck Brizzly HootSuite Twaiter
Personal and library accounts separate
What to tweet?
http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/07/13/genesis2.jpg
What to tweet?
Pictures!New resourcesEvents/library closingsLibrary classesYour blog postsRT your hospital’s tweetsAsk for feedback
Don’t tweet about EVERYTHING!
http://geekandpoke.typepad.com/.shared/image.html?/photos/uncategorized/2008/05/12/gotw.jpg
Anything else? YES!
Keep tweaking your Twitter policy
http://ssanceman.smugmug.com/
Anything else? YES!
Get creative! FriendFeed, Facebook, Bitly, Flickr, etc
http://ssanceman.smugmug.com/
How to measure impact?
Not a right or wrong way yet!RTsNumber of followersReference questionsBitly linksPolls“Social media adoption, policy, &
development” by Daniel Hooker: http://www.slideshare.net/giustinid/social-media-adoption-policy-and-development-by-daniel-hooker
http://ssanceman.smugmug.com/
Helpful Links
http://twitter.com/http://mashable.com/category/twitter-lists/http://delicious.com/shamsha/twitterEd Bennett’s Blog: http://ebennett.org/http://www.slideshare.net/giustinid/social-media-
adoption-policy-and-development-by-daniel-hookerPictures/Cartoons used by permission from:
http://ssanceman.smugmug.com/ http://geekandpoke.typepad.com/
Thanks!
Shamsha DamaniClinical Librarian
UT M. D. Anderson Cancer CenterTwitter: @shamsha, @MDAndersonLib