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Slides that supported my talk at Agents of Change 2013, as featured in the Portland Press Herald: http://www.pressherald.com/business/Firms-urged-to-cultivate-screaming-raving-fans.html
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Laura Fitton, May 2007 Homebound mom. Two kids under two.
NO business network in Boston
What’s Web 2.0?
Where do I upgrade
my browser?
Twitter is
Dumb!
(Don’t Believe the) Hype
Laura @Pistachio Fitton “Excited & geeky about where all this leads!"
@pistachio Founder (acq. By HubSpot)
Twitter for Dummies
Inbound Marketing Evangelist
A lotta Twitter
Readers
How did THAT Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/
Twitter-based Software will Change the World
Twitter-based Software HAS Changed the World
We’ve Only Just Begun…
NO ONE WAKES UP AND SAYS:
“I want to see an ad.”
SO WHY DO MARKETERS WAKE UP AND SAY: “Let’s make an ad”?
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Your customers are relying more & more on social. 9 out of 10
9 out of 10 Internet users visited !a social networking site each month in 2010.
SOURCE: COMSCORE, FEBRUARY 2011
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1 out of every 8 �minutes online !is spent on Facebook.
SOURCE: COMSCORE, FEBRUARY 2011
Changes in Consumer Attention
vs
THEN. NOW.
What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from �‘telling & selling’ �to building relationships.”
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JIM STENGEL FORMER GLOBAL MARKETING OFFICER !FOR PROCTER & GAMBLE
“
SOLVE FOR THE HUMANS
Not just their happiness, but also their success.
Twitter for AOC: BIG PICTURE
• Be Useful • Tame the Fox • Nurture & maintain loose ties
Influence (was) Attract attention to yourself
Influence (is) Provide attention & value to others
Social Media in 2 Words…
BE
!!!! USEFUL “ ”
Image: http://inay.org
TWEET QUOTE!
“Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS
Image Credit: Fotographia Guerilla
TWEET EBOOK!
Social Media in 4 Words…
Listen. Learn. Care. Serve.
“ ”
How Can I Get More Followers? “ ”
You don’t just want a following.
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You want screaming, raving fans
Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “
Image Credit:"lhalstead"
How Can I Get More Followers? “ ”
To build ANY social following… Take Good AMAZING Care of The Network You Already Have
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Be generous.
• THE MORE YOU GIVE, THE MORE YOU GET
• BUILD TRUST, CREDIBILITY, & GOODWILL
• INCREASE # OF PAGES & INBOUND LINKS
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Make !stuff !people !want. • EDUCATIONAL EBOOKS • HOW-TO VIDEOS • ONLINE CALCULATORS • PLANNING TOOLS • ANSWERS TO COMMON QUESTIONS
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Be helpful.
Helpful Relevant Remarkable Frequent
ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
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Generous is the new
cautious & controlled.
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Remarkable is the new ‘business as usual.’
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Link love is the new ad buy.
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Twitter for AOC: TACTICS
• We drink our own champagne
• Here’s lookin at YOU, #aoc2013
You don’t find customers anymore. They find you.
Context creates the inbound experience.
EMAIL SOCIAL
WEBSITE SALES
SOCIAL INBOX
http://bit.ly/trySI
It’s so easy, even a CEO can use it!
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
Twitter for AOC: TACTICS
• We drink our own champagne
• Here’s lookin at YOU, #aoc2013
http://www.shiftcomm.com/2013/09/twitters-newest-hidden-feature-website-analytics/
Twitter for AOC: VISION
• We’ve only just begun…
Global Sensing and Signaling Network
The Message is the Influencer.
http://twitpic.com/135xa by @JKrums
Any to
Many
“ ”
Twitter for AOC: NOW, YOU
• See how YOU’RE doing… http://grader.com
• Try Social Inbox: http://bit.ly/trySI
Next Steps?
q Grade YOUR Marketing.http://Grader.com
q Get FREE marketing help. http://Blog.HubSpot.com
q Try Social Inbox.
http://bit.ly/trySI
q Learn more about us www.HubSpot.com
Laura Fitton, Inbound Marketing Evangelist @pistachio | [email protected]
For the love of marketing.
