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• It‟s a real-time text-based
– Limits messages to
– (160 for SMS, minus 20 for user names)
social networking service on the Web today – Nearly users
• ABC - Nightline 8 Minute Story - 2009– Relevance, use, impact– http://www.youtube.com/watch?v=nfnoWk3x2RU
&eurl=http://laughingsquid.com/twitter-on-abc-news-nightline-charlie-rose/
• Question : “ ?” “ ”
• In the average was tweets per day.
• In that had grown to .
• In tweets per day averaged .
• In that number was tweets per day.
• In the month of alone, tweets are being sent on
average per day.
• As of , users on Twitter are now averaging Tweets
per day
http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
• Women follow more people on Twitter & post more tweets compared to
men http://bit.ly/o90uyT
• An average of new Twitter accounts are created every day http://bit.ly/o90uyT
yrs, mths & day from the to .
• In , now sent http://bit.ly/o90uyT
• Thanks Charlie Sheen: #tigerblood was the „pop culture‟ trending
topic for the 1st half of 2011 http://bit.ly/o90uyT
of active users on Twitter use their to tweet http://bit.ly/o90uyT
http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
• Current record is set 4 secs after midnight in Japan on
New Year‟s http://bit.ly/o90uyT
and are the most active days on Twitter (16% of tweet
volume each) http://bit.ly/o90uyT
• Twitter ranks in the http://bit.ly/o90uyT
• The was sent by Twitter creator Jack Dorsey
@Jack http://bit.ly/o90uyT
http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
• The in 2006 called Twitter “
”
• A Giblin/Gannon/Dong study found that most Twitter users rank “ ” as their on the service
• The has become so important that Microsoft (Bing) and Google now pay Twitter
each year so they can instantly “ ” messages for their searches
• The is now every Twitter message to
document “ ”
• The Giblin/Gannon/Dong study found significant between and users
– More oriented toward news and information
– less interested in socializing
– more interested in socializing than news and information.
• This probably means that are for Facebook and Twitter
• Conversations Occur or
Consent
– Better to be where you‟re being
discussed
– http://search.twitter.com/
• Several stand-alone programs
allow you to
– Hootsuite :
http://hootsuite.com/dashboard#/ta
bs?id=1088385
• Not is going to use Twitter
channels of
– For students, alumni, faculty and staff, businesses, and consumers
, and way to reach core audience
– Twitter users want
– Probably more interested in the lat Pacific than
Facebook users
attracted the of just about every
television, radio and newspaper in the Central Valley
– We have pitched numerous stories over Twitter
• Pacific‟s Is
linked with Twitter
– If something big happens here, we already know that many
to find out exactly what‟s happening
– to send a message
– (rt @UOPacific)– repeat someone else‟s messages
–(d @UOPacific)
– only delivered to one user
– It can be retweeted by that user, so don‟t assume it will always stay secret
– Used to shorten URLs for posting links
- (#pacific) – Makes that word more searchable
– Allows non-followers to quickly find related messages.
– Groups messages together so large numbers of people can see all related messages on a topic
– (#ff) – Some people send out the names of
their favorite Tweeters every Friday
– Also shows up as #followfriday
– (#musicmonday)– Mondays when people share their
favorite music
– These also can be #mzk, #nowplayingand #music
– Picture stored on Twitter‟s servers, sent through Twitter
– Very popular, especially with cell phone Tweeters
– A or of words being by a large number of Tweeters at any given
– http://www.twitscoop.com/
– http://tweetstats.com/trends
– http://tweetstats.com/graphs/uopacific
• Accounts are
– Pick a that best who you are
– Select an that let‟s people know who you are
• Pacific- combination
of UOP and Pacific
– There are at Pacific:
– http://www.pacific.edu/x24197.xml
• Start following or
for topics or that interest you
recommendations by
who are following
to describe yourself
– Keep it
• Department Accounts
– Consider your department Web page as your official URL
• Don‟t “ ” your tweets
– Use developed
– Users, especially students value clarity and
• Telephone Tweets– You can have sent to
your
• You can set the
• Ie. Between certain , or only messages
Twitter to Your Accounts
– Facebook, Friendfeed and other social media (#fb) http://www.facebook.com/selectivetwitter
– “feedburner” on your blog Tweets new entries
• You can go to and do it
• Twitter also offers it‟s own standalone programs
for the and
• Popular programs
.
– List of the most popular: http://techcrunch.com/2009/02/19/
the-top-21-twitter-clients-
according-to-twitstat/
• Each message is a “ ” to capture follower‟s attention
• Don‟t be afraid to “ ” other‟s messages– Makes you a
if it‟s
• Twitter shortens before sending
– Try to to where the link sends them.
• Don‟t post e stuff
– Will cause your followers to eventually
.
• Instead, post/link to stuff that is
or has captured your
• Don‟t yourself
subject matter
– Growing Trend in a Call for and
• Twitter is a
– Don‟t be afraid to to jump
start that conversation
• Don‟t overtweet
– Average 5-10/day
• Don‟t be too guarded
– People want to get to know you
– Let them, provide insight
• Don‟t delay responses
– Check account often and reply
ASAP
• Please Tweet Responsibly
– http://www.tweetresponsibly.net/
• The can see
your Tweets
your Tweet out
loud before pushing the
“ ” button.
• Don‟t
– If you retweet someone‟s
comment, give them
!
• Some accounts will send
– “Take Vaxadril”
– “Learn how to increase your followers on Twitter.”
post or retweet those. – Some of those accounts have been
– Sending out those types of messages will make it like you have been hacked
• People don‟t want pure “ .” – We may be doing this for marketing
reasons, but we want to look , not like an advertisement.
• On all social media there is a
of the people are “ ” • meaning they only watch feeds
and rarely comment.
do
responsible for more than 90 percent of messages
• This is on Twitter
of the users are responsible for of the messages
:
on Twittery follow everyone who follows you
as a courtesy
– Only follow people who have interesting feeds
– Mostly follows local news agencies, local Stockton organizations, educational services, other universities and on-campus personalities
– Makes it easier to find retweetable information that better serves our followers
– May creep out the students if Pacific started reading every tweet they sent
generally
• This is “social” media – We do want to be careful
of what we write
– We don’t want the languageto be cold and unforgiving
– Let your followers know thatthere is an actual human being writing the messages.
• Don’t be afraid to sometimes post something goofy– A photo of the staff or a co-worker‟s toys on a desk
– Comment on something that just happened• Like a breaking news story
• This will make your feed seem more honest and genuine and will gain you a lot of respect from your followers.
• Patrick Giblin
– Media Relations Manager, University of the Pacific
– Thesis: Social Media‟s Impact on Higher Education‟s
Crisis Communication Plans
– @inkyhack
• @UOPacific
• Ashley Hale
– Marketing Intern, Marketing and University
Communications
– B.S. Marketing, Class of 2012