Tweetup Michiana Facebook Fan Page Tips & TabSite Tool

“Facebook Tips “Facebook Tips & the TabSite Facebook Page Tool”g

Hash Tag = #TweetupMichiana #TabSiteSeptember 14 2010September 14, 2010

www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

Mike Gingerich

• Internet Marketing Manager • Digital Hill Multimedia• Facebook TabSite Marketing Manager

Let’s Connect!


Hash Tag = #TweetupMichiana #TabSite

Mike Gingerich

Let’s Connect!• Twitter: @Mike Gingerich @DigitalHill @TabSiteTwitter: @Mike_Gingerich @DigitalHill @TabSite

• Facebook.com/DigitalHill

• Facebook.com/TabSite

• www.DigitalHill.com www.FacebookTabSite.com

• Linkedin com/in/MikeGingerich• Linkedin.com/in/MikeGingerich


Agenda:g

1. Web 2.0 Trends & Observations2. Quickie on Social Media Infrastructures3. Why Facebook? Why it matters.4 Facebook TabSite Overview4. Facebook TabSite Overview



1. Web 2.0 Observations & Trends

People only go to the web for two reasons: to solve a problem or to be entertained –pQuickly.



1. Web 2.0 Observations & Trends1. Web 2.0 Observations & Trends

People only go to the web for two reasons: t l bl t b t t i d to solve a problem or to be entertained –Quickly.

Social Media is Personal by its very nature



1. Web 2.0 Observations & Trends1. Web 2.0 Observations & Trends People only go to the web for two reasons:

to solve a problem or to be entertained –to solve a problem or to be entertained Quickly.

Social Media is Personal by its very nature S i l M di C i i i it’ i f Social Media Conversion is in it’s infancy



1. Web 2.0 Observations & Trends

People only go to the web for two reasons: to solve a problem or to be entertained –to solve a problem or to be entertained Quickly.

Social Media is Personal by its very nature Social Media Conversion is in it’s infancy Social Media Conversion is in it’s infancy People are acting more like companies and

companies are acting more like people.


1. Web 2.0 Observations & Trends People only go to the web for two reasons:

to solve a problem or to be entertained –Quickly.Q y

Social Media is Personal by its very nature Social Media Conversion is in it’s infancy People are acting more like companies and People are acting more like companies and

companies are acting more like people. Very soon we will not have to look for

d t i th ill fi d i products or services, they will find us via Social Media.


2. Social Media Infrastructure

Multiple Social Media platforms chosen to

What:

Multiple Social Media platforms chosen to engage social media users and how those platforms are connected to one another pushing and pulling contentpushing and pulling content.


1 Avoids the Silo Syndrome

Why:

1. Avoids the Silo Syndrome




Why:

1. Avoids the Silo Syndrome2. SEO Grab as many organic positions as possibley g p p



Why


3. Saves Time/Creates Efficiency




Why:


3. Saves Time/Creates Efficiency4. Increases Reach




Why:


3. Saves Time/Creates Efficiency4. Increases Reach 5 Generate Website Referral Traffic5. Generate Website Referral Traffic



Push Content onto Popular Social Media

How to build:

Push Content onto Popular Social Media Platforms

** Credit to Chad Pollitt (@CPollittIU for Social (@Media Infrastructure outline and noteswww.SocialMediaInfrastructures.com



Pull Content into your Infrastructure

How to build

Pull Content into your Infrastructure

** Credit to Chad Pollitt (@CPollittIU for Social M di I f


Media Infrastructure outline and noteswww.SocialMediaInfrastructures.com

3. Why Facebook?y

Now over half a billion users Now over half a billion users (it took less than 6 months to add the last

100 million users!)

Not a passing fad, it has taken root in all age demographic categories

Facebook is no longer simply a social networking website – it has become a broad online ecosystem, supporting thousands of related businesses and on track to doing over $1 billion in revenues this year

www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

businesses and on track to doing over $1 billion in revenues this year. - Justin Smith, Inside Facebook Founder

3. Why Facebook?y

Average American spends 7 hours Average American spends 7 hours monthly on Facebook (Nielson) Who is second? MSN/WindowsLive/Bing at a mere 2 hrs., 41 minutes.minutes.

The average US Internet user spends more time on Facebook than onmore time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.



3. Why Facebook?y

U S Facebook users are on the site U.S. Facebook users are on the site for 1 of every 3 minutes of time they spend online!!

As of September 1st, the US stands at 43 8 percent penetration of entireat 43.8 percent penetration of entire population that is on Facebook, higher than any other large country except the United Kingdom which isexcept the United Kingdom, which is at 45.4 percent. (Inside Facebook)


3. Why Facebook?ythe summary…. Facebook is building has built a Facebook is building has built a

infrastructure to be “a singular destination” within the web Connect/Reconnect “Places” find people/specials Get News Get News Plan/RSVP Be contacted by businesses Search/Learn/Shop/Buy


3. Why Facebook?y

Business Goals for Using Facebook:

Get found by people who are searching for your products or services y p Connect and engage with current and potential customers (build credibility / trust) Create a community around your business Easily inform interested people of news related to your business / industryrelated to your business / industry Promote other content you create, including webinars, blog articles, or other resourceswebinars, blog articles, or other resources


4. Facebook TabSite

www.TabSite.com

Easily create custom landing page

Greatly expand content on a fan page

Add video/blog/twitter feed and more

4. Facebook TabSite TabSite

Fan Page

www.Facebook.com/TabSite


4. Facebook TabSite

Recently named ‘One of the 12 Best Ways Recently named ‘One of the 12 Best Ways to Customize A Fan Page’ by



4. Facebook TabSite - Features CMS (WYSIWYG)


4. Facebook TabSite - Features Sub-Tabs – vertical dropdown option



4. Facebook TabSite - Features Sub-Tabs – horizontal nav option


4. Facebook TabSite - Features Sub-Tabs


4. Facebook TabSite - Features Custom Tab Name



4. Facebook TabSite - Features Embed YouTube, .flvEmbed YouTube, .flv

& .swf video

4. Facebook TabSite - Features Contact Form


4. Facebook TabSite - Features RSS Feed Reader


4. Facebook TabSite - Features YouTube Feed Reader

www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerichwww.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

4. Facebook TabSite - Features Twitter Feed Reader


4. Facebook TabSite - Features HTML editing


4. Facebook TabSite - Features Document Manager (.pdf, .xls, .doc)


4. Facebook TabSite - Features Google Analytics Integration


4. Facebook TabSite - Features Newest Tool for Pro Users: Add the

Facebook “Like” to your Tab!


4. Facebook TabSite

Facebook Recent/Upcoming Changes Boxes going away Boxes going away



4. Facebook TabSite

Facebook Recent / Upcoming Changes

Boxes are going away

FBML coding going away, move to iFrames –Will Static FBML new Tab creation ability end?


4. Facebook TabSite

Facebook Recent / Upcoming Changes

FBML coding going away, move to iFrames – Will Static FBML new Tab creation ability end?creation ability end?

This does not impact TabSitep iFrames work in TabSite Complete E-Commerce Within

Facebook is possible with aFacebook is possible with a TabSite using an iFrame!!


4. Facebook TabSite

Partner Program

Partners earn 20% of recurring income for each TabSite



4. Facebook TabSite

Partner Program

Partners earn 20% of recurring income for each TabSite

www.facebooktabsite.com/partner


Facebook TabSite

FREE for LIFE PRO TabSite Giveaway! 3 Steps: 3 Steps: 1. Leave your Business Card 2. Follow @TabSite on Twitter 3. “Like” TabSite on Facebook at

www.facebook.com/TabSite

Drawing will be announced Wednesday after 3:00 p m on our Wall & via Twitter!after 3:00 p.m. on our Wall & via Twitter!


Slides will be posted @Slides will be posted @

Di it lHill /T t Mi hiwww.DigitalHill.com/TweetupMichiana



Facebook TabSite

Questions?Questions?

DRAWING: FREE f LIFE PRO T bSit Gi ! DRAWING: FREE for LIFE PRO TabSite Giveaway! 3 Steps: 1. Leave your Business Cardy 2. Follow @TabSite on Twitter 3. “Like” TabSite on Facebook at

www facebook com/TabSitewww.facebook.com/TabSite


Technology

Tweetup Michiana Facebook Fan Page Tips & TabSite Tool