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Tetuan Valley Startup School
Mobitto
What is Mobitto?
What are we trying to solve?
Efficiency When was the last time you saw a fully booked cinema?
Did you know that restaurants efficiency is around 50%?
Who is Who? Know and choose who your customer is
Understand your crowd...
How to reduce churn and improve customer relationship? Loyalty
Did you know that the cost of acquiring a customer is 5 times higher than retaining an existing one?
How are we addressing these issues?
Targeting What you need!
Real-Time When you desire!
Privacy How you want!
Merchants
ü Restaurants
ü Cinemas
ü Last minute deals
Customer Segmentation
Users
ü Anyone with a smartphone
ü Generation Y
ü Settled the name: Mobitto
ü Registered the .com domain
ü Field trials with backend
ü First mobile interface
Previous Week
Promotion Discount Offer
Brand Store
Validity
How many?
How far?
Take me to the deal
ü Finding a name!
ü Getting social media resources
ü Manage to gather with the team
ü Finding the right technologies
ü My thesis
ü The weather
Problems
ü Website
ü First interface to setup deals
ü Architectural Challenges
ü Application Mockup
Next Week
Real-time Targeted Advertising
Mobitto
José Simões www.josesimoes.com www.twitter.com/jmsimoes