TUVA PALM

CPO/CTO

ADAPT OR DIE

It is not the strongest of the species that

survives, nor the most intelligent that

survives. It is the one that is most

adaptable to change.”

“

Charles Darwin

STORY OF SUCCESS

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FAILURE TO ADAPT CAN LEAD TO BANKRUPTCY

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COMPETITION

CANNIBALIZATION

CHANGE

DIVERSIFICATION

More than 80% of the Fortune 500 companies from 20 years ago

are no longer on the list.

Many failed to make the transition to an Internet-based business

in the late 1990s.

COMPANIES THAT HAVE FAILED OR LOST TRACK

1888 1975 1990 2012

145 000

workers

75 %

market share

31 B USD

market cap

Feared digital would cannibalise sales

Relied too much on own brand power

Focused on short term product success

Did not adapt in time

Understood customer needs

Built new digital cameras

Started new business streams

Invested in new markets

* in 2016 Kodaks revenue was 0,07% of FUJIFILMs revenue

1985 2000 2004 2010

84 000

workers

27 %

market share

5 B USD

market cap

Did not foresee the digital market

Relied too much on own brand power

Did not diversify or adapt on time

Failed to acquire Netflix

Understood consumer needs

Started with monthly subscriptions

Transitioned from physical to digital

Adapted to another business model

1996 opportunity industry changes innovate

Targeting high-net worth individuals

Increased regulation on mutual fund

provisions

Time consuming face-to-face

interaction

Traditional Financial Advisory Services

Fully-digital advisory experience

Automated deposits

Automated rebalancing of customer

portfolios

Broader customer base by lower

minimum capital and fees

Nordnet’s Robo Advice

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