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A step-by-step guide for marketing directors and teams transitioning their content and teams into a content marketing world. What are your re-usable assets? Which skills/roles are transferable? What's a possible process for making the change? Presentation by Carden Calder at Content Marketing World 2013 Financial Summit in Cleveland, Ohio on 12 September 2013.
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Turning Old World Content into Content Marketing Assets for the Future: A Step-by-Step Guide for Marketing Directors
Carden Calder
Founder and Managing Director, Bluechip Communication
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