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[1] International Telecommunication Union (ITU), 2012[2] Cisco Systems Data Growth Report 2012[3] IDC Digital Universe Study, 2011[4] Oracle 2011 Customer Experience Impact Report[5] Harris Interactive, Customer Experience Impact Report[6] Oracle Modernize Customer Service Presentation, Nov 2013

THE GROWTH OF MOBILE COMMERCE The proliferation of mobile devices means customers are more connected—directly impacting both your hours of operation and the range of service channels that you need to support. Retailers must process greater volumes of information to meet expectations and optimize sales.

There are 6 billion mobile subscriptions in the world today1

Mobile data has a compound annual growth rate of 78%2

6 BILLION 78%

A wealth of disruptive market trends—from the explosion in mobile commerce, to the emergence of the empowered, modern customer—are creating widespread challenges that impact all aspects of modern retail operations.

Turn Retail Challenges into Real OpportunitiesThe Challenges of Modern Sales

FIND OUT MORE

See how you can update your data center to get the most from your retail and business applications and turn the challenges of modern sales into opportunities to innovate and thrive:

www.oracle.com/goto/retail-industry

EXPONENTIAL DATA GROWTHA massive increase in customer traffic and data is putting a tremendous strain on retailers.Taking control of big data grants deep, timely insights that fuel faster, smarter decision making and drive competitive advantage— but doing so requires an IT architecture that’s powerful, flexible, and modern.

90% of the world’s data was created in the last two years

Data will have grown 50x by 2020390%

THE MODERN, EMPOWERED CUSTOMERA customer with more choice and knowledge has more power—and today’s customer has both in abundance. That means delivering an excellent customer experience is more important than ever before.

26% of customers will post negative comments online after

a bad customer experience4

86% will stop doing business with

a company altogether5

But, 94% are willing to pay more for great

customer experiences6

26%

TURNING CHALLENGES INTO OPPORTUNITIESEmerging organizations view these disruptive trends not as challenges, but as opportunities. To make the most of them, your retail, ERP, and CRM applications must be optimized for maximum performance—achieved by running them on hardware specifically engineered to support them.

An optimized hardware and software platform can help you:

Deliver exceptional service through

all your customers’ channels of choice

Enable customers to buy the right

products from you when, where, and how they choose

Manage big data and deliver actionable

insights in real-time

Adapt quickly to customer, market, and technological

changes