Trends in Software Development: from Outsourcing to Crowdsourcing and Collaboration in an Open Environment

“Trends in Software Development:

from Outsourcing to Crowdsourcing and Collaboration

in an Open Environment”

Martin JähnPhone: +49 163 6323 498

[email protected]

© Martin Jähn & Partner GmbH, 2011DANUB.IT, Novi Sad, 20/21 October 2011

Agenda

Introduction

Impact of technology

Terminology

From Open Source to Open Change

Innovation driven by software

Impacts on software industry

Consequences & conclusions


Introduction

Source: oskayhttp://www.flickr.com/photos/oskay/2310115216/sizes/m/in/photostream/CC BY 2.0 License

Agenda

Introduction

Impact of IC technology

Terminology






TECHNOLOGY drives GLOBALIZATION

ECONOMICS

TIME and SPACE CHANGE OF PERCEPTION

GLOBALIZATION drives TECHNOLOGY

POLITICS

Source: Martin Jähn & Partner GmbH, "Globalization: The Impact of Technology" held on 24 June 1999 at EAM in Prague, Czech Republic

The Impact of the Internet


DANUB.IT, Novi Sad, 20/21 October 2011

Increasing Speed of Change

Combined forces of technology and Globalization change perceived reality of time and space

Global availability of information, technology and management accelerate change

© Martin Jähn & Partner GmbH, 2011


Agenda

Introduction


Terminology







Terminology


„Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“


Outsourcing

Source: vlima.comhttp://www.flickr.com/photos/vitorcastillo/2994723741/sizes/m/in/photostream/CC BY 2.0 License



Outsourcing


http://en.wikipedia.org/wiki/Outsourcing


Follow the Sun

Source: najeebkhan2009http://www.flickr.com/photos/42429527@N03/5067094472/CC BY-NC-SA 2.0 License



Follow the Sun


http://en.wikipedia.org/wiki/Follow-the-sun


Wikinomics

Source: mikecoghhttp://www.flickr.com/photos/mikecogh/3919476296/CC BY-NC-SA 2.0 License


Source: kk+http://www.flickr.com/photos/kk/4858422686/sizes/m/in/photostream/CC BY-NC-SA 2.0 License


Wikinomics


http://en.wikipedia.org/wiki/Wikinomics:_How_Mass_Collaboration_Changes_Everything


Crowdsourcing

„Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems.“

Jeff Howe, Wired Magazine, June 2006

Source: “An introduction to CrowdX: from Crowdsourcing to collective intelligence”Prof. Dr. Helmut Krcmar, Jyväskylä, 13-14 June 2011



Crowdsourcing


http://en.wikipedia.org/wiki/Crowdsourcing


Looking back...

late 1980s: Outsourcing



Looking back...


1990s: “Follow the sun”



Looking back...



2000s: Collaboration



...and into the future




2010s: Crowdsourcing



...and into the future




2010s: Crowdsourcing – with picojobs?



Agenda

Introduction


Terminology






Open Source (Code)

DANUB.IT, Novi Sad, 20/21 October 2011 © Martin Jähn & Partner GmbH, 2011

Source: grok_codehttp://www.flickr.com/photos/grokcode/3084292004/sizes/m/in/photostream/CC BY-NC 2.0 License

Source: webmink http://www.flickr.com/photos/webmink/88050544/sizes/m/in/photostream/CC BY-SA 2.0 License

Source: freeasinfreedomhttp://www.flickr.com/photos/12693492@N04/1338136415/sizes/m/in/photostream/CC BY-NC-ND 2.0 License

Ford vs. Selden, 1911


Ford making a case against a “patent grabber”

Subsequently, first patent sharing platform within car industry is set up

By 1941, 600+ automotive patents areshared

Open Change (Management)


OSBA



Agenda

Introduction


Terminology







Methodologies


“One system development methodology [...]not necessarily suitable for [...] all projects. Each [...] is best suited to specific kinds of projects, based on various technical, organizational, project and team considerations.”

from “Selecting a Development Approach”, HHS-CMS, March 2008


Methodologies

1) Classic linear development

1) Classic iterative development

1) Agile methods



Methodologies

1) Classic linear development

1) Classic iterative development

1) Agile methods


Waterfall Method


Source: Az0rhttp://www.flickr.com/photos/az0r/5616474490/sizes/m/in/photostream/CC BY-NC-SA 2.0 License


Methodologies

1) classic linear development

1) classic iterative development

1) agile methods


Iterative Prototyping


Source: http://www.smashingmagazine.com/2010/06/16/design-better-faster-with-rapid-prototyping/


Methodologies

1) classic linear development

1) classic iterative development

1) agile methods



Agile Methods

Dynamic System Development Method

Extreme programming (XP)

Feature Driven Development

Lean software development

Scrum



Agile in the Cloud



Agenda

Introduction


Terminology







Short Wrap-up



Short Wrap-up

Acceleration of communication (space&time)



Short Wrap-up


Digitalization of the analogical world



Short Wrap-up



Increased rates & amounts of interaction



Short Wrap-up




Agile value creation



Short Wrap-up





Digital innovation



Short Wrap-up





Digital innovation

“7 billion brains working together”



Agenda


Terminology







Global Orchestra – your role?

Source: Baltic Development Forumhttp://www.flickr.com/photos/baltic-development-forum/4000629590/sizes/m/in/photostream/CC BY 2.0 License


TopCoder

“Trends in Software Development:

from Outsourcing to Crowdsourcing and Collaboration

in an Open Environment”

Martin JähnPhone: +49 163 6323 498

[email protected]
