Trends for New Mobile Telephony Services in Latin America and the Caribbean

Latin America

Trends for New Mobile Telephony Services in Latin America and the Caribbean2008

Contents

2 - Trends for New Mobile Telephony Services in Latin America and the Caribbean

Part I: Methodological Foundations

1. Objective2. Countries involved3. Services surveyed4. Research methodology5. Technical sheet by country

Part II: Regional Analysis

1. Services1.1. Most used services1.2. Most valued service1.3. Reasons for which you do not use the services you mention not using 1.4. Services that you do not use but would like to use1.5. Reasons why you do not use the services that you would like to use

2. Mobile TV2.1. Users with Mobile TV2.2. Opinion regarding Mobile TV service (users)2.3. Contents consumed (users)2.4. Place of use (users)2.5. Payment system (users)2.6. Time of use (users)2.7. Attitude regarding advertising (users)2.8. Interest in hiring Mobile TV (non-users)2.9. Place where you would use Mobile TV (non-users that probably or surely would hire the service) 2.10. Price you would be willing to pay for Mobile TV (non-users that probably or surely would hire the service)

3. Mobile Internet3.1. Fixed Internet 3.2. Awareness of Mobile Internet3.3. Use of Mobile Internet3.4. Device used to connect to Mobile Internet (users)3.5. Preferred device to connect to Mobile Internet (users)3.6. Uses of Mobile Internet (users)3.7. Place of use of Mobile Internet (users)3.8. Time of use (users)3.9. Interest in hiring Mobile Internet (non-users)3.10. Place where you would use Mobile Internet (non-users that probably or surely would hire the service) 3.11. Price you would be willing to pay for Mobile Internet (non-users that probably or surely would hire the service)

4. Use of Mobile Telephony during trips 4.1. Percentage of the population that travels at least once a year4.2. Use of Mobile Telephony4.3. Reasons for not using Mobile Telephony during trips4.4. Mobile Telephony services available when you travel4.5. Number of calls made per trip4.6. Use of Mobile Telephony in trips abroad (Roaming)

5. Quadruple Play: most valued service 5.1. Service that would affect you the most if it stopped working for a day

6. Devices

Contents

Trends for New Mobile Telephony Services in Latin America and the Caribbean - 3

Part III: Analysis by country

ArgentinaBrazilChileColombiaCosta RicaEcuadorEl SalvadorGuatemalaJamaicaMexicoPanamaParaguayPeruPuerto RicoDominican RepublicTrinidad & TobagoUruguayVenezuela

Part IV: Annexes

Grupo Convergencia Work Team

Latin America




1. Objetive

Mobile Telephony in the Latin America and Caribbean region has experienced amazing growth in the last few years. This situation has produced an important contribution to the domestic economies and has had a strong social impact from a connectivity point of view. In the next years Mobile Telephony in the region will face challenges in relation to the new products and services it will offer.

GSM Association Latin America (GSMA LA) wishes to know about the development, tendencies, expectations, propensity to consumption and projected demand of certain products and services that Mobile Telephony has recently launched or is considering launching in the next few years. For this reason, GSMA LA has requested that Convergencia Research undertake a study that involves specifi c knowledge in commercial, marketing, economic and technical aspects, providing analysis and conclusions at a regional and country level.

2. Countries involved

The 18 countries that will be included in the study are detailed below:

These countries altogether generate approximately 95% of the Gross Domestic Product and represent 98% of the population in the region.

3. Services surveyed

All services provided by Mobile Telephony, but especially focused on Mobile TV, Mobile Internet and Roaming.

4. Research methodology

Quantitative exploratory study through which we learned about the opinion of Mobile Telephony users through detailed interviews carried out using guidelines, and performed by experienced personnel who speak Spanish, Portuguese and English.

The study was stratifi ed by sets of socio-demographic variables and market share of the main operators in each country, in order to extrapolate the results obtained to the total population of mobile telephony users in each country, guaranteeing the representativeness of the universe being studied.

400 cases were surveyed per city, totalling 7,200 cased in 18 cities.



5. Technical sheet by country



Latin America




1. Services

1.1. Most used services

Table 1.1.1. Region: Most used services

At a regional level we gathered 14,830 responses regarding the services used. The fi rst conclusion, excluding voice from the analysis, is that the most used service is SMS with 43% of times mentioned. In second place we have MMS with 9%. Therefore messaging services jointly (SMS + MMS) are mentioned by 52% of the population surveyed in Latin America and the Caribbean as being the most used.

In third place we have games with 8%, followed by: MP3 (6%), browsing Internet (5%), radio (5%) and ringtones (3%), which grouped together represent 27% of responses, i.e. somewhat more than half of messaging services.

The heading Others groups a large amount of services that in no case exceed 3% of responses and which altogether reach 14%. The main components of the heading are: roaming (2.3%), chat (2%), checking emails (1.7%), information services (1%), wallpapers (1%) and video calls (0.9%) among others.

It should be noted that in fourth place we have “none”. This means that 7% of respondents state that they do not use any service except voice.

Table 1.1.2. Region: The 4 most used services by country

At a regional level the 4 most used services were SMS, MMS, games and “none”. In the analysis by country, the results are as follows:

El Salvador and Guatemala are countries with results that are identical to the accumulated regional results.

Argentina, Chile, Dominican Republic and Trinidad & Tobago have identical results (SMS, MMS, games and MP3).

Brazil, Colombia, Paraguay and Peru incorporate radio as one of their 4 most used services.

“Browsing Internet” is noted in Panama, Paraguay, Puerto Rico and Venezuela.

Other services incorporated to the podium of 4 were: video calls in Ecuador, chat in Panama, roaming in Puerto Rico and ringtones in Uruguay.

As mentioned previously, SMS is the most used service with 43% at a regional level. This preponderance is observed in all the countries in the region although at different rates. The country with the greatest use of the service in the region is Costa Rica with 53%, while it is the least used in Trinidad & Tobago with 36%.



1.2. Most valued service

Table 1.2.1. Region: Most valued service

When respondents were consulted regarding which service, if it were not provided, would make them change mobile telephony operator, the importance of SMS for customers was evidenced, with 59% of responses. This percentage is even greater than the use of the service which is 43% of total responses.

Twenty four percent of the population considers that except for voice service, there is no other that is of such importance that its not being provided would mean a change of operator. SMS and “none” groups 82% of responses.

In third place we have “browsing Internet” with 3% of responses, followed by MMS with 2%. The rest of the services did not in any case exceed 2% of responses, although altogether they add up to 12%. Only 2 services exceeded 1% of times mentioned; MP3 and video calls. Roaming, radio and “checking emails” exceeded 0.5% of times mentioned.

Table 1.2.2. Region: The 4 most valued services by country

The graph shows the 4 most valued services in each of the countries included in this Study. We note that the regional conclusion is identical and valid for all countries in the region: SMS is the most valued service, followed by “none”. Most countries even have the same third and fourth place mentioned: “browsing Internet” and MMS.

Other situations observed are: The exception is Brazil which locates MP3 and

radio in third and fourth place, respectively. MMS is displaced in Colombia by radio, in

Panama by chat, in Paraguay by video calls and in Puerto Rico by roaming.

In the Dominican Republic, “browsing Internet” is displaced by MP3.

1.3. Reasons why you do not use the services that you mentioned not using

When respondents were asked about the reasons why they do not use certain services, the responses were quite variable.

Twenty percent state that they do not have the service in their handset followed by “economic reasons”, which was mentioned by 15%. Also with 15% of times mentioned, respondents are of the opinion that the services offered are too “unattractive” to be used. Fourteen percent manifested that “unawareness” is the main reason for non-use. “Not used to it” recorded 12%. These 5 reasons explain 76% of the total.

A large variety of responses were grouped in the item “Others” and altogether recorded 15% of the total. Other responses were “complexity” (6%), “not available from the mobile telephony service provider” (2%) and “poor quality” (1%).

In the analysis by country of the 2 most mentioned reasons why the services are not used, the results were as follows:

“Not available in the handset” is noted in all countries in fi rst or second place, with the exception of only fi ve: Brazil, Ecuador, Mexico, Puerto Rico and Venezuela.

“Not very attractive” is observed in 7 countries: Argentina, Colombia, Jamaica, Puerto Rico, Trinidad & Tobago, Uruguay and Venezuela.

“Lack of awareness” is referred to in Brazil, Chile, Costa Rica, Ecuador, Paraguay, Peru and Venezuela.

Economic reasons were located in fi rst or second place in 6 countries: Ecuador, El Salvador, Guatemala, Mexico, Panama and Puerto Rico.

“Not used to it” is only refl ected in Mexico and the Dominican Republic.

Brazil is the only country with “complexity” as one of the 2 most mentioned reasons.

The combination of “not available in the handset” and “not very attractive” is repeated in 5 countries: Argentina, Colombia, Jamaica, Trinidad & Tobago and Uruguay.

The combination of “not available in the handset” and “lack of awareness” is recorded in 4 countries: Chile, Costa Rica, Paraguay and Peru.

Three are the countries with the combination of “not available in the handset” and “economic reasons”: El Salvador, Guatemala and Panama.

“Not used to it” was observed only in Mexico and the Dominican Republic, while “complexity” was observed in Brazil.



1.4. Services that you do not use but would like to use

Table 1.4.1. Region:Services that you do not use but would like to use

Beyond the reasons for the “non-use” explained in the previous point, 65% of respondents at a regional level stated they were interested in using an additional service.

Seventeen percent of the population would like to “browsing Internet” with their mobile telephone; 9% would be interested in video calls; 6% in MP3, 5% in Mobile TV; 4% in “checking emails”; 4% in MMS and 4% in radio. The 7 services mentioned group 49% of responses.

The remaining 16% is composed of a large amount of services grouped under the heading “Others”. None of these services on their own recorded more than 2% of responses mentioned. With rates of close to 2% we fi nd chat and GPS. With rates of 1% we fi nd ringtones, roaming, wallpapers, SMS, games and information services.

On the other hand, 35% of respondents stated that they were not interested in using any additional service.

Table 1.4.2. Region: The main 5 services that you do not use but would like to use by country

In the analysis by country for the 5 main services that users would like to use but do not use, we noted the following particularities:

In all countries the main response was “none”. At a regional level the average of the “none”

response was 35%, however Puerto Rico reached a rate of 52%, while Brazil and Trinidad & Tobago 48%. In the other extreme we have Peru and Uruguay with 22%, Ecuador with 23% and Costa Rica with 24%.

The combination of most repeated responses is composed of “none”, “browsing Internet”, video calls, MP3 and Mobile TV. The same was recorded in 10 countries: Chile, Colombia, El Salvador, Mexico, Panama, Peru, Puerto Rico, Dominican Republic, Uruguay and Venezuela.

In 4 countries, Mobile TV was displaced by MMS: Costa Rica, Ecuador, Guatemala and Paraguay.

In Jamaica and Trinidad & Tobago, MP3 was displaced by “checking emails”.

Radio displaced Mobile TV in Argentina and video calls in Brazil.



1.5. Reasons why you do not use the services you would like to use

Table 1.5.1. Region: Reasons why you do not use the services you would like to use

These responses delve into the causes why customers do not use the services that they would effectively like to have. At a regional level the main reason presented is “my handset does not allow it” with 27% of responses. “Lack of awareness” is located in second place with 14%, followed by economic reasons (“it is expensive”) with 12%. “My mobile telephone provider does not provide it” was mentioned in 6% of cases. Lastly we have “fear of technology” with 2%. The 5 reasons mentioned group 61% of responses.

The remaining 39% is composed by a large variety of different reasons mentioned by respondents and grouped in the graph under the heading “Others”.

At a detail by country level we note marked likenesses in the structure regarding the 2 main reasons why users do not use the services that they would like to use:

The combination “my handset does not allow it” and “it is expensive” is repeated in 10 countries: Colombia, Ecuador, El Salvador, Guatemala, Jamaica, Mexico, Panama, Puerto Rico, Dominican Republic and Trinidad & Tobago.

The combination “my handset does not allow it” and “lack of awareness” is repeated in 7 countries: Argentina, Brazil, Chile, Paraguay, Peru, Uruguay and Venezuela.

Costa Rica is the only country that states the combination “my handset does not allow it” and “my provider does not provide the service”.

Another particularity observed is that “my handset does not allow it” is the fi rst reason mentioned in all countries except for Argentina and Brazil.

2. Mobile TV

2.1. Users with Mobile TV

Of 7,359 cases consulted regarding the use of Mobile TV in the entire region there were only 136 affi rmative responses. This represents 1.8% of respondents.

Table 2.1.1. Region: Users with Mobile TV by country

At this time a few countries in the region have At this time a few countries in the region have launched Mobile TV, particularly Brazil, Chile, Guatemala, Mexico and Uruguay. In certain cases the advertising campaigns of companies identify the product as Mobile TV; however the service provided is video streaming and downloading of others contents. It is not the purpose of this Study to delve into technical matters, but rather to understand the behaviour and perceptions of the users of the service; therefore we have taken the responses on Mobile TV as valid, even though the service does not fully comply with the technical specifi cations that describe it.

Venezuela is the country in the region where the service has the most penetration, with a rate of 9.7%. It is followed by Brazil with 8.4% and Mexico with 2.9%. The rest of the countries have rates below 2%.

Due to statistical methodology matters, we consider that only Venezuela and Brazil are representative in order to make the tendency analysis.

The survey has resulted in affi rmative responses (although very few) in countries where no operator has launched the service yet. The explanations used are 2: the fi rst assumes having surveyed a user that has a service hired in another country and the second is related to interpretations of the user regarding a service he/she perceives as Mobile TV.



2.2. Opinion about Mobile TV service (users)

Table 2.2.1. Region:Opinion about Mobile TV service (users only)

When users with Mobile TV were consulted (136 cases, most of them in Venezuela and Brazil) regarding their opinion on the service, 67% coincided in the interest it awakens in them. For 29% it is “very interesting”, while the remaining 38% considers that it is “interesting”.

Thirty two percent have a negative opinion, 24% thinks it is “not very interesting”, while the remaining 8% is of the opinion that it is “not interesting at all”.

Only 1% of users that have the service have a neutral opinion (“neither interesting, nor uninteresting”).

As previously explained, we only take the opinions gathered in Brazil and Venezuela as valid from a statistical point of view.

In Venezuela, 73% of users of Mobile TV have a positive opinion about the service. Eighteen percent consider that it is “very interesting” while the remaining 55% think that it is “interesting”.

In Brazil, the rate of positive opinion is 68%, with the particularity that 59% of users consider that the service is “very interesting”, while the remaining 9% states that it is “interesting”.

2.3. Content consumed (users)

Table 2.3.1. Region: Content consumed (users)

Regarding the content consumed by users of the Mobile TV service, 41% mentioned news, followed by sports with 20% and other programs with 12%. These 3 content items group 73% of total responses.

2.4. Place of use (users)

Table 2.4.1. Region: Place of use (users)

Regarding the physical place in which users use the service, 27% of cases mentioned the home, followed by work with 26%, public thoroughfares with 20% and public transportation with 15%. Various places mentioned by users have been grouped under the heading “Others” and altogether add up to the remaining 12%.



2.5. Payment system (users)

Table 2.5.1. Region: Payment system (users)

Regarding the payment system, 40% state that they subscribe to the service, 29% pay per individual program viewed, while 27% mention “other” forms of payment. The remaining 4% did not answer.

2.6. Time used (users)

On average, Brazilian users state that they use the service 53 minutes per day. Venezuelan users state that they use it 40 minutes per day.

2.7. Attitude regarding advertising (users)

Table 2.7.1. Region: Attitude regarding advertising (users)

Sixty seven percent of Mobile TV users consider that they would accept advertising if this were to generate a decrease in the cost of the service, 27% would not accept it, while the remaining 6% did not answer.

In Brazil, 66% of users expressed their acceptance, while in Venezuela affi rmative responses were signifi cantly below Brazil with 55%.

2.8. Interest in hiring Mobile TV (non-users)

Table 2.8.1. Region: Interest in hiring Mobile TV

Forty eight percent of the population of non-users of Mobile TV does not show interest in hiring the service. Thirty four percent consider that they “surely would not hire it” while 14% believe that they “probably would not hire it”.

Thirty three percent of non-user respondents are receptive to hiring the service. Twenty two percent mention that they “probably would hire it”, while the remaining 11% state that they “surely would hire it”. There is 19% that have “not evaluated it”.

Table 2.8.2. Region: Interest in hiring Mobile TV by country

Although the regional average indicates that only 33% of users would be interested in hiring Mobile TV service, the breakdown by country shows an interesting dispersion of opinions in the region:

Jamaica is the country with the greatest propensity to hiring the service, with a positive rate of 43%.

4 countries have a positive rate of over 40%. In addition to the already mentioned Jamaica, these are Trinidad & Tobago and Venezuela.

The case of Venezuela is interesting since it is the country with the greatest real penetration of users of the service and in addition is one of those with greatest propensity to hiring the service.



11 countries surveyed have a rate that is above the regional average. In addition to the already mentioned 3, we add the Dominican Republic, Peru, Brazil, Guatemala, Costa Rica, El Salvador and Mexico.

Brazil shows a particularity. It is the only country with a higher rate in “surely would hire it” (27%), in comparison to “probably would hire it” (9%).

2 countries situate their rate of interest at values similar to the regional average. These are: Paraguay and Colombia.

Lastly a warning: Argentina and Chile, 2 of the leading countries in the mobile telephony market at a regional level, recorded rates of interest very much lower than the average with 17% and 19% respectively.

2.9. Place where you would use Mobile TV (non-users that probably or surely would hire the service)

At a regional average level, 32% of respondents considered that they would “probably hire” (22%) or “surely hire” (11%) Mobile TV. Taking non-user respondents that show themselves receptive to hiring the service as a universe, 32% responded that the physical place where they would use it would be public transportation, 24% stated work, 21% public thoroughfares and 15% mentioned home. Only 8% mentioned other places.

2.10. Price you would be willing to pay for Mobile TV (non-users that probably or surely would hire the service)

Table 2.10.1. Region:Willingness to pay for Mobile TV by country

On a regional average, non-users of the service that show willingness to hire Mobile TV would be willing to pay US$ 26.30 per month.

The analysis by country shows that Colombian users interested in hiring the Mobile TV service are willing to pay on average the highest price at a regional level, in the order of US$ 54.10 per month.

On the other extreme we fi nd Costa Rica, with a willingness to pay an average of US$ 15.20 per month.

Jamaica which is the country with the greatest propensity to hiring the service has demonstrated however that it is willing to pay one of the 3 lowest monthly prices with an average of US$ 18.90.

Argentina is the country that recorded the lowest rate of interest in hiring the service. However, those that are interested would pay on average US$ 31.80 per month (the third highest price in the region).

3. Mobile Internet

3.1. Fixed Internet

Table 3.1.1. Region: Place of connection to Fixed Internet

In the region, regardless of the device used, 39% of the population connects to the Internet at home, 13% does it from a booth and 11% at the offi ce.

3.2. Awareness of Mobile Internet

At a regional level 69% of respondents manifested being aware of Mobile Internet; the remaining 31% is not aware. The segment that shows the greatest awareness of the service is men from 14 to 30 years old. The ABC1 segment also showed signifi cantly greater awareness than the average.

Table 3.2.1. Region: Awareness of Mobile Internet by country



At a regional level 69% of respondents manifested being aware of Mobile Internet; however the detail by country shows various particularities:

Trinidad & Tobago is the country with the greatest awareness of the service with levels of 89%.

3 countries exceed 80% in respect to the awareness rate. To the mentioned Trinidad & Tobago, we add Brazil with 84% and Puerto Rico with 80%.

9 countries exceed the regional average of 69%. In addition to the 3 countries mentioned, we must consider Venezuela, Dominican Republic, Mexico, Paraguay, Panama and Jamaica.

Surprisingly, 2 of the leading countries at a regional level in the mobile telephony market, Argentina and Colombia present 2 of the 3 lowest rates of awareness of the service, 56% and 59% respectively.

The lowest rate in the region was recorded by Ecuador with 44% awareness. This means that between the fi rst (Trinidad & Tobago) and the last there are 45 percentage points of difference.

Table 3.2.2. Region: Attractiveness of Mobile Internet(users that are not aware of the service)

At a regional level 31% of respondents stated that they were not aware of the Mobile Internet service. When the concept of the service was explained to them, 49% gave a positive response; 38% think it is “attractive” and the remaining 11% is of the opinion that it is “very attractive”.

Forty three percent of respondents manifested themselves unfavourably regarding the attractiveness of the service. Twenty six percent considers it “not attractive at all”, while the remaining 17% thinks it is “not very attractive”.

Eight percent manifested a neutral response (“neither attractive nor not very attractive”).

Table 3.2.3. Region: Attractiveness of Mobile Internet by country (users that are not aware of the service)

At a regional level, on average, 31% of respondents manifested being unaware of the Mobile Internet service. Once the concept of the service was explained to them, 49% manifested themselves positively regarding its “attractiveness”. However, the analysis by country shows broad dispersion:

The Dominican Republic is the country with the greatest positive responses regarding “attractiveness” with a rate of 82%.

In addition to the mentioned Dominican Republic, 7 other countries present positive rates higher than the regional average. These are: Peru, Costa Rica, Paraguay, Panama, Venezuela, Colombia and Guatemala.

Brazil, Argentina and Trinidad & Tobago, present the 3 lowest rates of attractiveness, recording 28%, 25% and 16% respectively.

From the fi rst (Dominican Republic), to the last (Trinidad & Tobago), there is a breach of 66 percentage points.



3.3. Use of Mobile Internet

Seventy percent of respondents that are aware of Mobile Internet have never used the service.

Table 3.3.1. Region: Use of Mobile Internet by country(users that are aware of the service)

Although at a regional average level it happens that only 30% of respondents that are aware of the Mobile Internet service have used it, in the breakdown by country the results are different.

Trinidad & Tobago is the country with the most awareness of the service with a rate of 89%. However in this case awareness does not imply greater use, since only 10% of respondents have used the service at some time.

Venezuela on the other hand recorded the highest rate of use (43%) among those that are aware of the service (76%).

Ecuador also has a high rate of use (43%); however it shows the lowest rate of awareness in the region (44%).

Table 3.3.2. Region:Use of Mobile Internet by country (users)

From the product of “users that are aware of the service” and “total users” we arrive at the level of

users that have used the used the service at some time, in each of the countries surveyed.

The regional average indicates that 69% of respondents are aware of Mobile Internet, while only 30% of these have used it at some time. As a result we have that 20% of the total population surveyed in the region, has experienced Mobile Internet at some time.

In the analysis by country we note that Venezuela is ahead with 33% of total use, followed by Puerto Rico with 28%.

The 2 countries with the lowest rates of use in respect to total respondents are Jamaica (10%) and Trinidad & Tobago (8%).

3.4. Device used to connect to Mobile Internet (users)

In the region, on average, 88% of persons that at some time used Mobile Internet did so using their mobile telephone; only 12% connected using a data card.

Table 3.4.1. Region: Device used to connect to Mobile Internet by country (users of the service)

In the analysis by country we observe the following:

Mexico is the country that shows the largest amount of connections using a data card, with a rate of 24%, followed by Uruguay with 19%, Colombia with 18% and Dominican Republic with 17%.

The countries with the lowest rates of connection with data cards are: Ecuador (4%), Argentina and Jamaica (both with 7%), Paraguay (8%), Chile and El Salvador (both with 9%).



3.5. Preferred device to connect to Mobile Internet (users)

Table 3.5.1. Region: Device used to connect to Mobile Internet. Use (left) and preference (right)

In spite of the fact that only 12% of the population connected to Mobile Internet using a data card, 17% emphasizes that this would be their preferred device to use the service.

Table 3.5.2. Region: Device used to connect to Mobile Internet by country. Use and preference

The greatest breaches between the “use” and “preference” of the data card as a device used to connect to Mobile Internet are observed in the following countries:

Jamaica: while 7% of users of the service use a data card as a means of connection, 19% is of the opinion that this would be the preferred means to do so. As a result we observe a breach (opportunity for growth) of 12%.

In Chile the situation in respect to the breach is similar: while 9% connect using data cards, 20% considers that it is the optimum means. Therefore the breach is 11%.

Argentina shows a breach of 9% (7% of use versus 16% preference).

Colombia is the fourth country with greatest expectation of growth in use of the data card, with a breach of 8% (18% of use versus 26% preference).

Then we have Venezuela with 7% and Mexico and Paraguay with 6%.

Trinidad & Tobago is the only country with a negative breach; while the rate of use is 15%, the rate of preference only reaches 12%.

3.6. Uses of Mobile Internet (users)

Table 3.6.1. Region: Uses of Mobile Internet(users of the service)

At a regional level on average 20% of respondents manifested that they had used Mobile Internet. Of this total, 25% mentioned using it to “check their email”, 23% to “look for information”, 15% to “download music and videos”, while 13% used it to “chat”. These 4 uses group 76% of the total.

3.7. Place of use of Mobile Internet (users)

Table 3.7.1. Region: Place of use of Mobile Internet(users of the service)

At a regional level, 37% of users of Mobile Internet use the service in their homes, 28% does so in public thoroughfares and bars, 18% in means of transportation, while the remaining 17% does so at the offi ce.



Table 3.7.2. Region: Place of use of Mobile Internet(users of the service)

The analysis by country shows the following particularities:

El Salvador is the country with the highest rate of use of the service at home with 47%, followed by Paraguay (45%), Ecuador (44%), Chile (43%), Guatemala (43%) and Jamaica (42%).

With an ample difference in comparison to the rest, Mexico is the country where users make the greatest use of Mobile Internet in public thoroughfares and bars with a rate of 45%, followed by Colombia with 38%.

The Dominican Republic, with 26%, is the country with greatest use of the service in means of transportation, followed by Uruguay (22%), Brazil (21%) and Jamaica (20%).

Trinidad & Tobago leads the regional ranking in respect to use of the service at the offi ce, with 25%, followed by the Dominican Republic and Costa Rica (both with 22%).


The average regional time of use of the Mobile Internet service is 42 minutes per day.

Table 3.8.1. Region: Time of use of Mobile Internet by country (users of the service)

The analysis by country shows the following:

The average for Costa Rica is 74 minutes per day making it the highest in the region, exceeding the regional average by 32 minutes per day.

8 countries have an average use above the regional average. In addition to the already mentioned Costa Rica, we have Puerto Rico, Mexico, Trinidad & Tobago, Brazil, Guatemala, Dominican Republic and Colombia.

Jamaica and Paraguay are the countries that on average use the service least. Jamaica recorded 13 minutes per day, while in Paraguay it was 2 minutes.

3.9. Interest in hiring Mobile Internet (non-users)

Table 3.9.1. Region: Interest in hiring Mobile Internet(non-users)

On average 80% of respondents at a regional level that are users of mobile telephony, still have not used the Mobile Internet service. When consulted about their interest in hiring the service, 35% gave a



favourable response: 11% consider that they “surely would hire it”; while the remaining 24% mention that they “probably would hire it”. There is 17% that assures that they have not evaluated it, while 48% does not consider the possibility of hiring it. Thirty four percent consider that they “surely would not hire it”; while the remaining 14% manifests that they “probably would not hire it”.

Table 3.9.2. Region: Interest in hiring Mobile Internet by country (non-users)

Although at a regional level 35% of non-users showed propensity toward hiring the service, in the analysis by country the results are quite varied:

Venezuela is the country in the region that shows the most interest in hiring the service, recording a positive rate of 48%. Following it are Costa Rica, Dominican Republic, Mexico and El Salvador, all with a positive rate in excess of 40%.

At the other extreme we have Brazil, Chile, Uruguay, Argentina and Puerto Rico; all of them with rates lower than 30%.

However Brazil is a particular case. Although it is one of the countries that shows least interest in hiring the service, it is the country in the region with the highest response of “surely would hire the service” with 21%.

3.10. Place where you would use Mobile Internet (non-users that probably or surely would hire the service)

Table 3.10.1. Region: Place where you would use Mobile Internet (non-users that would hire the service)

Of the total that would “probably hire” (24%) or “surely hire” (11%) Mobile Internet, 30% commented that they would use it at home, 23% in means of public transportation, 22% at work and 17% in public thoroughfares. Only 8% mentioned other places.

3.11. Price you would be willing to pay for Mobile Internet (non-users that probably or surely would hire the service)

At a regional average level, non-users that show willingness to hire the service, consider that they would be willing to pay US$ 23.80 per month for it.

Table 3.11.1. Region:Willingness to pay for Mobile Internet by country

The analysis by country shows that Colombian users interested in hiring Mobile Internet are willing on average, to pay the highest price at a regional level, in the order of US$ 33.10 per month. One must remember that Colombia is also the country in the region that shows a willingness to pay the highest price for Mobile TV (US$ 54.10 per month).



Venezuela is the country which has shown the greatest propensity toward hiring the service (48%) and is also one of those willing to pay one of the highest prices in the region (US$ 29 per month).

5 countries record average prices under US$ 20: Jamaica, Uruguay, Argentina, Ecuador, and El Salvador.

4. Use of Mobile Telephony during trips

4.1. Population that travels at least once a year

At a regional level, 49% of respondents manifested that they travel at least once a year. Twenty one percent of the population travel once a year, 13% does so twice, 7% travel 4 times a year, 4% does so once a month, 2% travel twice a month while the remaining 2% travel every week.

Table 4.1.1. Region: Percentage of the population that travels at least once a year by country

Forty nine percent of the population at a regional level travel at least once a year.

Brazil is the country with the greatest rate of mobility. Eighty two percent of respondents manifested travelling at least once a year.

We have two countries with mobility rates in excess of 60%: Venezuela (62%) and Puerto Rico (62%).

We have 7 countries below the regional average (49%): Guatemala, Argentina, Dominican Republic, El Salvador, Ecuador, Trinidad & Tobago and Jamaica.

Jamaica is by a large difference the country with the lowest mobility, with only 19%.

Between Brazil (fi rst place) and Jamaica (last place), there are 63 percentage points of difference.

4.2. Use of Mobile Telephony

On average 49% of respondents in the region manifested travelling at least once a year. Of these, 37% say they have used the Mobile Telephony service during their trips. This percentage rises in most countries in the segment of men from 31 to 45 years old and women in the same age range.

Table 4.2.1. Region:Use of Mobile Telephony by country (travellers)

As mentioned above, on average 37% of travellers at a regional level use their mobile telephone. However, the analysis by country marks important differences in the use of the service in the region:

Brazil, in addition to being the country with the most mobility in its population, is also the one that most uses Mobile Telephony during trips, with a rate of 84%. That is, 47 percentage points more than the regional average and 72 percentage points more than the country with the least use of Mobile Telephony during trips (Ecuador).

In addition to Brazil, 3 other countries show rates of use in excess of 50%: Puerto Rico, Argentina and Trinidad & Tobago.

3 countries record rates of use under 20%: Chile (15%), Costa Rica (15%) and Ecuador (12%).



4.3. Reasons for not using Mobile Telephony during trips

Table 4.3.1. Region:Reasons for not using Mobile Telephony during tris

Of the 63% that mentioned not using the service, 41% state that they do not do so due to “lack of awareness”, 29% mention that “my provider does not provide the service”, 16% consider that the service “is very expensive”, 9% comment that “the handset does not allow it” and lastly 5% say that they “do not know how to use it”.

4.4. Mobile Telephony services available when travelling

Table 4.4.1. Region: Awareness of services available when travelling by country

At a regional level on average 36% of respondents that use the mobile telephone when they travel manifested being aware of the services available to them.

The regional analysis shows that in Brazil 90% of users of mobile telephones during trips state that they are aware of the services that are available.

On the other hand, Jamaica and El Salvador are the only countries in the region where the awareness rate does not exceed 20%.

Table 4.4.2. Region: Services available when travelling

At a regional level on average 36% of respondents manifested being aware of the services provided to them by Mobile Telephony during trips. When asked about the specifi c services that they know are available to them during trips, 49% mentioned SMS and 12% MMS. That is, messaging services altogether total 61%.

After messaging, the services that were most mentioned are: MP3 (6%), emails (6%), radio (5%), games (4%), ringtones (4%) and chat (3%). These 6 services group 28% of responses.

The remaining services in no case exceeded 2% of responses.

4.5. Number of calls made per trip

Table 4.5.1. Region: Number of calls per trip

Thirty percent of travellers at a regional level (49%) that use Mobile Telephony service (37%) make between 1 and 2 calls per day. Those that make from 3 to 5 calls per day represent 27%, while in third place we have those that make less than one call per day with 16%, followed by those that make between 6 and 10 calls with 13%. Lastly, those that make over 11 calls record 10%.



Table 4.5.2. Region: Number of calls per trip by Country

At an analytical level by country we note the following conducts:

Ecuador and Jamaica are the only countries in the region where the conduct of most travellers is to make less than one call per day.

In Argentina, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Mexico, Dominican Republic and Trinidad & Tobago, most travellers make between 1 and 2 calls per day.

From 3 to 5 calls per day is the conduct most mentioned in Brazil, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.

4.6. Use of Mobile Telephony during trips abroad (Roaming)

Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming by users at a regional level is 3%.

The country that most uses Roaming is Paraguay with a rate of 12%.

On the other hand the countries with the lowest recorded use are Brazil and Mexico with rates of 2%.

The growth expectations for the service are great. In the last 3 years the growth rate at a regional level has exceeded 100% in most of the countries. Regarding the future, it is estimated that in the next 3 years the growth should be between 15% and 20%.

Regarding the countries with which the Roaming service is used most regularly, the different countries in the region coincide in mentioning the United States, bordering countries, and Spain and the European Union in general.

When operators were consulted about the barriers that interfere with the growth of the Roaming service, those most mentioned have been:

Increased cost due to double taxation in the country of origin of the call and the receiving country. The tax that most affects is the Value Added Tax.

The fi nal cost for the user as a consequence of international interconnection rates.

Another signifi cant problem is posed by the

variety of frequencies in the different countries of the region and the lack of adjustment of handsets.

Also frequently mentioned is the diffi culty in signing new agreements, especially with countries in the European Union.

Lastly mentioned are issues related to dispersion of the economic situation of countries: different currencies, different per capita income, etc. (what is cheap in one country is expensive in another).

5. Quadruple Play: most valued service

5.1. Service that would affect you the most if it were to stop working for a day

Table 5.1.1. Region: Service that would affect you the most if it were to stop working for a day

At a regional level the Mobile Telephone is the most valued service for users, being the one that would affect them the most if it were to stop working for a day. The average rate at a regional level for Mobile Telephony is 40%. In second place we have the Internet with 26%, followed by Fixed Telephony with 18% and lastly TV with 16% of responses.

Table 5.1.2. Region: Service that would affect you the most if it were to stop working for a day by country



The analysis by country maintains the regional tendency, but shows various particularities:

Except for Brazil and Chile, the rest of the countries in the region mention Mobile Telephony as the service that most would affect them if it were to stop working.

Although the regional average for Mobile Telephony is 40% there are countries with even higher rates: Puerto Rico and Dominican Republic (both with 51%) and Paraguay (50%).

Others countries that mention Mobile Telephony as the most signifi cant service, show rates signifi cantly below the average. These are: Argentina and Mexico (both with 31%), Colombia (35%) and El Salvador (36%).

Brazil and Chile are the only countries in the region that have mentioned the Internet as the service that would most negatively affect them should it stop working for a day. The rates recorded are 39% for Brazil and 32% for Chile.

Others countries that have chosen Mobile Telephony as the most signifi cant service, show high rates mentioning the Internet service, similar to those of Brazil and Chile. These are: Jamaica and Trinidad & Tobago (both 32%) and Guatemala 30%.

In Brazil, TV is mentioned as the second most important service, followed by the Internet, with a rate of 23%.

Table 5.1.3. Region: Assessment of Mobile Telephony by country

Three countries recorded rates in excess of 50% regarding Mobile Telephony when asked which service would affect them the most should it stop working for a day. These are: Dominican Republic (51%), Puerto Rico (51%) and Paraguay (50%).

Surprisingly, 5 of the countries that are regional leaders from a macroeconomic point of view, but also from the point of view of Mobile Telephony in function of the amount of lines and penetration are the ones that least place value on the service: Colombia (35%), Mexico (31%), Argentina (31%), Chile (26%) and Brazil (19%).

6. Devices

Table 6.1.1. Region:All services in a single device or separate devices

When asked about the services that can be provided in different technological devices (PC, digital camera, telephone, MP3, video, etc.), 94% of respondents at a regional level, preferred that all of them could be used in a single device supporting multiple applications and services.

On the other hand, the 6% that stated that their preference would be to have different devices depending on the service emphasized the reason “when the device breaks down only one service is lost, maintaining the rest”.

The results in the different countries maintain very similar proportions to the regional average.

Latin America

Part III: Analysis by country

Part III: Analysis by country / Argentina


Argentina

1. Services

1.1. Most used Services

Table 1.1. Argentina: Most used services

Excluding voice, the most used service is SMS with 48% of times mentioned. In second place we fi nd MMS with 11% and in third and fourth place we fi nd games and MP3 with 7% and 6% respectively.


When those surveyed were questioned regarding the non-availability of which service would make them change their mobile telephone operator, we observed the importance of the SMS service for customers, with 68% of responses. This percentage is even higher than the use of the service which represents 48% of total times mentioned.

Twenty percent of the population considers that except for voice service, there is no other service that is so important that its unavailability would mean a change of operator. SMS and “none” encompass 89% of times mentioned.


Table 1.3. Argentina:Services that you do not use but would like to use

Beyond the reasons for the “non-use”, 34% stated that they were not interested in using any additional service. However, 14% of the population would like to browse Internet with their mobile telephone, followed by MP3 and video calls, with 9% each.

1.4. Reasons why you do not use the services that you would like to use

Table 1.4. Argentina:Reasons why you do not use the services that you would like to use

These responses delve into the causes why customers do not use the services that they effectively would like to have. The reasons involving lack of knowledge (“I do not know how to use it” and “unawareness”) altogether total 36% making this the main reason. In second place we have “the handset does not allow it” with 20%. In third place the economic reasons appear (“it is expensive”) with 9%. It is important to emphasize that 24% of the population has mentioned a large variety of different reasons grouped in the graph under “Others”.



2. Mobile TV


In the more than 413 cases surveyed on the use of Mobile TV there were only 6 affi rmative answers. This represents 1.5% of those surveyed. As additional information, we emphasize that all affi rmative responses were given by “men” in the “ABC1” segment.


Table 2.2. Argentina: Interest in hiring Mobile TV

Seventeen percent of the population that do not use Mobile TV considers that they would “surely hire” it (4%) or would “probably hire” it (13%). On the other hand, there is 16% that have “not evaluated it”.


On average, non-users of the service that show a willingness to hire Mobile TV would pay US$ 31.8 per month.

3. Mobile Internet

3.1. Fixed Internet

In Argentina regardless of the device used, 48% of the population connects to the Internet at home, 12% does it from a booth and 10% at the offi ce. Thirty percent of the population does not connect. The 3 most popular uses for the Internet are: “look for information” (22%), “send and receive email” (21%) and “chat” (15%).


Fifty six percent of respondents manifested awareness of Mobile Internet. Among men from 14 to 30 years old affi rmative responses exceeded 70%. On the other hand, 73% of the ABC1 segment also had a positive response.

Forty four percent of respondents stated that they were not aware of the Mobile Internet service. In

turn, 65% of them commented that the service is “not attractive at all” (40%) or “unattractive” (25%). Among the reasons emphasized are “since I have broadband at work it is just one more expense” and “I prefer to browse in the PC”,

Twenty fi ve percent considers that the service is “attractive” (23%) or “very attractive” (2%). Among the reasons emphasized are “having a faster and better quality service”.


Twenty nine percent of respondents that are aware of Mobile Internet have used the service at some time. However, in the breakdown by gender and age, we noted that men between 14 and 30 years of age are the segment that most use it, with rates of 48% (14 to 19 years old) and 46% (20 to 30 years old). On the other hand, none of the women surveyed 46 years old or older have used the services.

3.4. Device for connecting to Mobile Internet (users)

In Argentina, 93% of persons that at some time have used Mobile Internet did it using their mobile telephone. Only 7% used it with a data card.


In spite of the fact that only 7% of the population connected to Mobile Internet using a data card, 17% emphasizes that this would be their preferred device to use the service.


Users stated average use of the service of approximately 34 minutes per day.


Table 3.7. Argentina: Interest in hiring Mobile Internet

Twenty three percent of non-users of the service consider that they “surely would hire it” (4%) or that they “probably would hire it” (19%). There is 15% that say that they have not evaluated it, while 62% considers the possibility of hiring it.




Of the total that would “probably hire” (19%) or would “surely hire” (4%) Mobile Internet, 27% commented that they would use it at home, 26% in public thoroughfares, 21% in means of public transportation and 21% at work. Only 5% mentioned other places.

3.9. Price that you would be willing to pay for Mobile Internet (non-users that probably or surely would hire the service)

Non-users that show willingness to hire the service, consider that on average, they would be willing to pay, US$ 17.8 per month.


4.1. Percentage of the population that travels at least once a year

Forty four percent of respondents indicated that they travel at least once a year, whether within the country or abroad.

Twenty one percent of the population travels once a year, whereas 14% does so twice a year. There is 5% that travels 4 times per year.

The segments that travel the most are men 31 to 45 years old and women 14 to 19 years old.


Forty four percent of respondents in Argentina stated that they travel at least once a year. Of these, 53% say they have used their mobile telephone during trips. This percentage rises to 70% in the segment of men 31 to 45 years old and to 59% in women in the same age range.


The forty seven percent that stated that they did not use the service, in most cases mentioned “unawareness” as a reason or else they considered that their mobile telephony provider did not provide the service.

4.4. Mobile Telephony services available when you travel

Table 4.4. Argentina: Services available when you travel

Forty percent of respondents that use their mobile telephone when they travel stated that they were aware of the mobile telephony services available to them. Of them 60% mentioned SMS and 19% MMS.


Table 4.5. Argentina: Number of calls per trip

Fifty eight percent of travellers (44%) that use the mobile telephony service during trips (53%), makes between 1 and 2 calls per day. Those that make between 3 and 5 calls per day represent 21%, while those that make less than one call per day are in third place with 9%.

4.6. Use of Mobile Telephony in trips abroad (Roaming)

Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming in Argentina by users is approximately 5%.




5.1. Service that would affect you the most if it stopped working for a day

Table 5.1. Argentina: Service that would affect you the mostif it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 31% of total responses. In second place we fi nd the Internet with 27% of responses followed by Fixed Telephony with 23% and Television with 16%. Only 3% of the population mentioned another service. 6. Devices

When asked regarding the services that can be provided in different technological devices (PC, digital camera, telephone, MP3, video, etc.), 89% of the population stated their preference that all of them could be used in a single device supporting multiple applications and services. All segments coincided that among the benefi ts of this is the practicality of concentrating services due to comfort and weight.

On the contrary, the 11% that preferred having different devices for each service, emphasized as a reason that when a device breaks down only one service is lost, and the rest are maintained.

Part III: Analysis by country / Brazil


Brazil

1. Services


Table 1.1. Brazil: Most used services

Excluding voice, the most used service is SMS with 39% of times mentioned. In second place we have “none” with 14%. In third and fourth place respectively, we have MP3 and radio with 10% and 8%.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 40% of responses.

Thirty four percent of the population considers that except for voice service, there is no other service that would be of such importance as to lead to a change of operator. Eighteen percent of the population did not answer.


Table 1.3. Brazil:Services that you do not use but would like to use

Beyond the reasons for “non-use”, 48% stated that they were not interested in using any additional service. However 10% of the population would like to use Mobile TV, followed by MP3 and browse Internet services with 9% and 8% respectively. These are the services that could have the greatest possibility of demand.


Table 1.4. Brazil: Reasons why you do not use the servicesthat you would like to use

In this case there is also a great variety of responses to such a point that the heading “others” came in fi rst with 43%. In second place, with 22% we have “unawareness”, followed in third place by “my handset does not allow it” with 21%. Economic reasons are located in fourth place with 7%.



2. Mobile TV


Of the 403 cases asked about the use of Mobile TV, 34 of them mentioned having the service. This represents 8% of respondents. In this manner, Brazil is in second place in the region with greatest penetration of the service, following Venezuela.

2.2. Opinion regarding Mobile TV service (users)

Table 2.2. Brazil:Opinion regarding Mobile TV service(users only)

When users with Mobile TV were asked their opinion in respect to the service, 68% coincided in their interest in it. For 59% it is “very interesting”, whereas the remaining 9% considers that it is “interesting”. Twenty nine percent of the total is of the opinion that the service is “not interesting at all”.


Thirty seven percent mentioned news, followed by sports and movies and series with 25% and 20% respectively.


Regarding the physical place in which users use the service, 30% mentioned public thoroughfares, followed by public transportation with 27%, work with 25%, home with 8% and other places the remaining 10%.


Regarding the payment system, 61% stated that they hire the service by subscription, while 24% does the same by program. The remaining 15% mentioned other payment systems.


Users stated average use of the service at approximately 53 minutes per day.


Sixty six percent of Mobile TV users consider that they would accept advertising if this would lead to a decrease in the cost of the service.


Table 2.8. Brazil: Interest in hiring Mobile TV

Thirty six percent of the population that are non-users of Mobile TV consider that they would “surely hire” (27%) or “probably hire” (9%) the service. There is 53% of the population that “surely would not hire it” (46%) or “probably would not hire it” (7%). Eleven percent have not evaluated it.


On average, non-users of the service showing willingness to hire Mobile TV would pay US$ 21.2 per month.

3. Mobile Internet

3.1. Fixed Internet

In Brazil regardless of the device used, 49% of the population connects to the Internet at home, 20% does so from the offi ce and 11% from a booth. Twenty percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (20%), “send and receive email” (19%) and “read newspapers” (13%).


Eighty four percent of respondents said they were aware of Mobile Internet. Among men and women 14 to 19 years old affi rmative responses exceeded 94%.

Sixteen percent of respondents stated that they were not aware of the Mobile Internet service. In turn 68% of those responded that the service seems “not attractive at all” (51%) or “unattractive” (17%). Most of those with a negative opinion of the service prefer to use a desk PC to connect.

The 27% that considers the service “attractive” (9%) or “very attractive” (18%) stated that the main virtue of the service is to be able to connect anywhere.




Twenty two percent of respondents who stated that they were aware of the service have used Mobile Internet at some time. However in the breakdown by gender and age, we noted that men between 20 and 30 years old is the segment that most has used the service, with a rate of 37%.


In Brazil, 90% of the people that have used Mobile Internet at some time did so through their mobile telephone. Only 10% used it with a data card.


Responses coincide with the use stated in the previous point. Eighty nine percent of the population emphasized that the mobile telephone is their preferred device to use the service.




Table 3.7. Brazil: Interest in hiring Mobile Internet

Twenty seven percent of non-users of the service consider that they “surely would hire it” (21%) or that they “probably would hire it” (6%). There is 10% that affi rms that they have not evaluated it, while 63% does not consider the possibility of hiring it.


Of the total that would “probably hire” (6%) or would “surely hire” (21%) Mobile Internet, 25% commented that they would use it in public thoroughfares, 24% in public transportation, 23% at work and 16% at home. Only 12% mentioned other places.


Non-users that show willingness to hire the service,

consider that on average, they would be willing to pay, US$ 23 per month.



Eighty two percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Twenty eight percent of the population travels once a year, whereas 27% does so twice.

The segments that travel the most are men 20 to 30 years old and women 31 to 45 year old.


Eighty two percent of respondents in Brazil stated that they travel at least once a year. Of these, 84% say they have used their mobile telephone during trips. This percentage rises to 90% in the segment of men from 20 to 30 years old.


The 16% that does not use the service when travelling comments that they do not because they believe that their mobile provider “does not provide the service” or else because their handset “does not allow it”.


Ninety percent of mobile telephony users said they were aware of the services available to them when they travel.

Table 4.4. Brazil: Services available when you travel

Of the 90% that manifested knowing the services provided by mobile telephony during their trips, 33% mentioned SMS, 15% games and 11% MMS. Three services reached 10% of times mentioned: MP3, radio and ringtones.




Table 4.5. Brazil: Number of calls per trip

Thirty three percent of travellers (82%) that use mobile telephony during trips (84%), make between 3 and 5 calls per day. Those that make between 1 and 2 calls per day represent 22%, while in third place we fi nd those that make 5 to 10 calls per day with 18%.


Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming in Brazil is approximately 2%.



Table 5.1. Brazil:Service that would affect you the most if it stopped working for a day

According to respondents the Internet is the service that would affect the most if it were to stop working for a day with 40% of total responses. In second place we have Television with 23%, followed by Mobile Telephone with 19% very closely followed by Fixed Telephony with 18%.

6. Devices

When asked regarding the services that can be provided in different technological devices (PC, digital camera, telephone, MP3, video, etc.), 96% of the population stated their preference that all of them could be used in a single device supporting multiple applications and services. Among the benefi ts of this all segments coincided regarding the practicality of concentrating services due to comfort and weight.

On the contrary, the 4% that preferred having different devices for each service, emphasized as a reason that when a device breaks down only one service is lost, and the rest are maintained.

Part III: Analysis by country / Chile


Chile

1. Services


Table 1.1. Chile: Most used services

Excluding voice, the most used service is SMS with 43% of times mentioned. In second place we fi nd MMS with 11%. In third and fourth place respectively, we have games and MP3 with 8% and 7%.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 56% of responses. This percentage is even higher than use of the service which represented 43% of total times mentioned.

Twenty six percent of the population considers that except for voice service, there is no other service that would be of such importance as to lead to a change of operator. Eighty two percent of the population is grouped in SMS and “none.


Table 1.3. Chile:Services that you do not use but would like to use

Thirty seven percent stated that they were not interested in using any services other than those they currently have. However 15% of the population would like to browse Internet with their mobile telephone, followed by video calls and MP3 services, with 6% and 5% respectively.


Table 1.4. Chile: Reasons why you do not use the servicesthat you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. “Unawareness” totals 21% thus becoming the main reason. “My handset does not allow it” also represents 21%. It is not until third place that economic reasons appear with 13%. It should be noted that 35% of the population stated a large variety of different reasons grouped in the graph under the heading “Others”.



2. Mobile TV


When asked about the use of Mobile TV, of over 411 cases, 8 persons mentioned having the service, which represents 2% of respondents.


Table 2.2. Chile: Interest in hiring Mobile TV

Twenty percent of the population non-users of Mobile TV consider that they “surely would hire it” (6%) or “probably would hire it” (14%). On the other hand, there is 13% that have “not evaluated it”.


En promedio, los no usuarios del servicio que On average, non-users of the service showing willingness to hire Mobile TV would pay US$ 25.80 per month.

3. Mobile Internet

3.1. Fixed Internet

En Chile regardless of the device used, 49% of the population connects to the Internet at home, 10% does so at the offi ce and 7% from a booth. Thirty four percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (24%), “send and receive email” (21%) and “chat” (15%).


Sixty fi ve percent of respondents stated that they are aware of Mobile Internet. Among men from 14 to 30 years old affi rmative responses exceeded 70%. Seventy three percent of the ABC1 segment also had a positive response.

Thirty fi ve percent of respondents mentioned not being aware of Mobile Internet service. In turn 53% of these state that the service is “not attractive at all” (41%) or is “unattractive” (12%). Among the reasons they emphasize that “since they have broadband at

work or at home the expense is not justifi ed”.

The 41% that considers the service “attractive” (35%) or “very attractive” (6%), mentioned the benefi t of being able to connect anywhere.


Thirty six percent of respondents that are aware of Mobile Internet have used the service at some time. However in the breakdown by gender and age, we noted that the segment of men between 20 and 30 years old has used the service the most with a rate of 55%. On the other hand, women from 14 to 19 years old have used the service in 57% of cases.


In Chile, 91% of the persons that have used Mobile Internet at some time did so through their mobile telephone. Only 9% used it with a data card.


In spite of the fact that only 9% of the population connected to Mobile Internet using a data card, 20% emphasizes that this is the device that they would prefer to use.




Table 3.7. Chile: Interest in hiring Mobile Internet

Twenty fi ve percent of non-users of the service consider that they “surely would hire it” (9%) or that they “probably would hire it” (16%). There is 12% that affi rms that they have not evaluated it, while 63% does not consider the possibility of hiring it.




Of the total that “probably would hire” (16%) o “surely would hire” (9%) Mobile Internet, 34% commented that they would use it in public thoroughfares, 22% at work, 22% in means of public transportation and 20% at home. Only 2% mentioned other places.





Fifty percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Twenty one percent of the population travels once a year, whereas 17% does so twice. There is 4% that travels 4 times per year.

The segments that most travel are men and women between 31 and 45 years old.


Fifty percent of respondents in Chile stated that they travel at least once a year. Of these, 15% say they have used their mobile telephone during trips. This percentage rises to 24% in the segment of 31 to 45 year old women.


The 85% that does not use mobile telephony service during their trips mostly mentioned not doing so due to “unawareness”.


The 29% of respondents that use mobile telephony service when they travel, stated knowing the services available to them.

Table 4.4. Chile: Services available when you travel

Of the 29% that manifested knowing the services provided by mobile telephony during their trips, 78% mentioned SMS (56%) or MMS (22%).


Table 4.5. Chile: Number of calls per trip

The 13% of travellers (50%) that use mobile telephony service during trips (15%) makes between 1 and 2 calls per day. Those that make less than one call per day represent 10%, while in third place we fi nd those that make 3 to 5 calls per day with 6%. Sixty eight percent of users “do not know or do not answer”.


Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming in Chile is approximately 5%.





Table 5.1. Chile:Service that would affect you the mostif it stopped working for a day

According to respondents the Internet is the service that would affect them the most if it were to stop working for a day with 32% of total responses. In second place we have Mobile Telephone with 26% of responses followed by Fixed Telephony with 25% and Television with 17%.

6. Devices

When asked regarding the services that can be provided in different technological devices (PC, digital camera, telephone, MP3, video, etc.), 90% of the population stated their preference that all of them could be used in a single device supporting multiple applications and services.

Part III: Analysis by country / Colombia


Colombia

1. Services


Table 1.1. Colombia: Most used services

Excluding voice, the most used service is SMS with 43% of times mentioned. In second place we have games with 8%. In third place appears radio with 7%. In fourth and fi fth place respectively, we fi nd MMS and MP3 with 6% each.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 56% of responses. This percentage is even higher than use of the service which represented 43% of total times mentioned.

Twenty two percent of the population considers that except for voice service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 78% of the population.


Table 1.3. Colombia:Services that you do not use but would like to use

Thirty seven percent stated that they were not interested in using any services other than those they currently have. However 16% of the population would like to browse Internet with their mobile telephone, followed by video calls and MP3 service, with 11% and 6% respectively.


Table 1.4. Colombia: Reasons why you do not use the services that you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. “My handset does not allow it” totals 34% thus becoming the main reason. A large variety of responses grouped in “others” are in second place with 30%. Economic reasons represent 15%.



2. Mobile TV


When asked about the use of Mobile TV, of the 400 cases surveyed, only three responded that they had the service. This represents 0.8% of the total.


Table 2.2. Colombia: Interest in hiring Mobile TV

Thirty two percent of the population non-users of Mobile TV consider that they “surely would hire it” (10%) or “probably would hire it” (22%). There is 22% that have “not evaluated it”.



3. Mobile Internet

3.1. Fixed Internet

In Colombia regardless of the device used, 40% of the population connects to the Internet at home, 18% does so from a booth, and 7% at the offi ce. Thirty fi ve percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (24%), “send and receive email” (20%) and “chat” (15%).


Fifty nine percent of respondents stated they were aware of Mobile Internet. Among men from 14 to 30 years old affi rmative responses exceeded 72%. Seventy fi ve percent of the ABC1 segment also responded positively.

Forty one percent of respondents stated that they were not aware of Mobile Internet. In turn, 36% of these commented that the service seems to them “not attractive at all” (19%) or “unattractive” (17%). Among the reasons they emphasize that “I do not know how to use it”, “I prefer to connect from a PC” and “the

cost is high”.

Of the 57% that considers the service “attractive” (43%) or “very attractive” (14%), frequently mentioned among the reasons that the service allows them to connect anywhere.


Of the 59% of respondents that manifested being aware of Mobile Internet, 26% had used the service at some time. However in the breakdown by gender and age, we noted that men between 14 and 19 years old is the segment that most has used the service, with a rate of 48%.


In Colombia, 82% of the people that have used Mobile Internet at some time did so through their mobile telephone. Eighteen percent used it with a data card.


In spite of the fact that 18% of the population connected to Mobile Internet using a data card, 26% emphasizes that this is the device that they would prefer to use.




Table 3.7. Colombia: Interest in hiring Mobile Internet

Thirty seven percent of non-users of the service consider that they “surely would hire it” (12%) or that they “probably would hire it” (25%), 21% say that they have not evaluated it, while 42% does not consider the possibility of hiring it.




Of the total that would “probably hire” (25%) or “surely hire” (12%) Mobile Internet, 24% commented that they would use it in public thoroughfares, 23% at work, also with 23% is at home and 19% in means of public transportation. Eleven percent mentioned other places.






Twenty four percent of the population travels at least once a year, whereas 13% does so twice. There is 6% that travel 4 times per year.

The segments that most travel are men and women from 31 to 45 years old.


Fifty percent of respondents in Colombia manifested travelling at least once a year. Of these, 28% say that they have used their mobile telephone during trips. This percentage rises to 39% in the segment of men from 20 to 45 years old.


The 72% that do not use their Mobile Telephone when they travel, state that they do not do so due to “unawareness” in 50% of cases, followed with 24% because their “handset does not allow it”.

4.4. . Mobile Telephony services available when you travel

Table 4.4. Colombia: Services available when you travel

Thirty seven percent of respondents that use Mobile Telephony service during trips stated that they were unaware of the services available to them. Of them, 86% mentioned SMS (75%) or MMS (11%).


Table 4.5. Colombia: Number of calls per trip

Sixty six percent of travellers (50%) that use Roaming (28%) make between 1 and 5 calls per day.


Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming in Colombia is approximately 4%.





Table 5.1. Colombia: Service that would affect you the mostif it stopped working for a day

According to respondents Mobile Telephone is the service that would affect them the most if it were to stop working for a day with 35% of total responses. In second place we fi nd the Internet with 27% of responses followed by Fixed Telephony with 20% and Television with 18%.

6. Devices


Part III: Analysis by country / Costa Rica


Costa Rica

1. Services


Table 1.1. Costa Rica: Most used services

Excluding voice, the most used service is SMS with 53% of times mentioned. In second place we have games and MP3 with 6% each. “None” was also mentioned in 6% of cases.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 57% of responses. In the case of Costa Rica these responses must be considered as an “expression of desire” since at the moment it is not possible to change mobile operator because ICE has a state monopoly on the service.

Twenty four percent of the population considers that except for voice service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 81% of the population.


Table 1.3. Costa Rica:Services that you do not use but would like to use

Twenty six percent stated that they would like to browse Internet with their mobile telephone. However 24% of the population is not interested in having any additional service.


Table 1.4. Costa Rica: Reasons why you do not usethe services that you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. “My handset does not allow it” totals 24% thus becoming the main reason. A large variety of responses grouped under “others” are located in second place with 22%, followed with 10% each, “the provider does not provide it” and “unawareness”.



2. Mobile TV


When asked about the use of Mobile TV, of the 421 cases surveyed, only one person answered that they had the service.


Table 2.2. Costa Rica: Interest in hiring Mobile TV

Thirty six percent of the population of non-users of Mobile TV considers that they “surely would hire it” (12%) or “probably would hire it” (24%), and there is 22% that have “not evaluated it”.



3. Mobile Internet

3.1. Fixed Internet

In Costa Rica regardless of the device used, 35% of the population connects to the Internet at home, 16% from a booth, whereas 11% does so at the offi ce. Thirty eight percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (29%), “send and receive email” (21%) and “chat” (13%).


Sixty two percent of respondents stated they were aware of Mobile Internet. Among men from 14 to 30 years old affi rmative responses exceeded 75%. Eighty percent of the ABC1 segment also responded positively.

Thirty eight percent of respondents stated that they were not aware of Mobile Internet. In turn 32% of these said that the service seemed “not attractive at all” (16%) or “unattractive” (16%). Among the reasons they emphasized “I do not need it” and “the cost is high”.

The 63% that considers the service “attractive” (45%) or “very attractive” (18%) stated that the service allows them to connect anywhere.


Although 62% of respondents are aware of Mobile Internet, only 30% stated they had used the service. However in the breakdown by gender and age, we noted that men between 20 and 30 years old are the segment that has used the service the most, with a rate of 44%.


In Costa Rica, 88% of the persons that have used Mobile Internet at some time did so through their mobile telephone, and 12% used it with a data card.


Although 12% of the population connected to Mobile Internet using a data card, 14% emphasizes that this is the device that they would prefer to use.




Table 3.7. Costa Rica: Interest in hiring Mobile Internet

Forty four percent of non-users of the service consider that they “surely would hire it” (14%) or “probably would hire it” (30%). There is 20% that affi rms that they have not evaluated it, while 36% does not consider the possibility of hiring it.


Of the total that “probably would hire” (30%) or “surely would hire” (14%) Mobile Internet, 32% commented that they would use it at home, 24% in public transportation, 19% at work and 18% in public thoroughfares, while 7% mentioned other places.




Non-users that show willingness to hire the service, consider that on average, they would be willing to pay US$ 25.20 per month.




Twenty one percent of the population travels once a year, whereas 13% does so twice. There is 8% that travel 4 times per year.

The segment that most travels is men from 31 to 45 years old.


Fifty percent of respondents in Costa Rica stated that they travel at least once a year. Of these, 15% say they have used their mobile telephone during trips.


Eighty fi ve percent of travellers do not use the mobile telephony service when they travel. Of them, 48% mentioned not doing so because of “unawareness”, followed with 26% which argue that “my provider does not provide the service”.


Thirty one percent of respondents that use the mobile telephony service when they travel manifested that they are aware of the services available to them.

Table 4.4. Costa Rica: Services available when you travel

Of the 31% that manifested knowing the services provided by mobile telephony during their trips, 48% mentioned SMS. With 9% each, respondents mentioned ringtones, radio, games and chat.


Table 4.5. Costa Rica: Number of calls per trip

Fifty percent of travellers (50%) that use the mobile telephony service during trips (15%), make between 1 and 2 calls per day, 40% make between 3 and 5, whereas 10% generate less than one call per day.



Table 5.1. Costa Rica: Service that would affect you the mostif it stopped working for a day

According to respondents Mobile Telephone is the service that would affect them the most if it were to stop working for a day with 48% of total responses. In second place we fi nd the Internet with 21% of responses followed by Fixed Telephony with 20% and Television with 11%.

6. Devices


Part III: Analysis by country / Ecuador


Ecuador

1. Services


Table 1.1. Ecuador: Most used services

Excluding voice, the most used service is SMS with 40% of times mentioned. In second place we fi nd MMS with 10%. Then we have games, video calls and MP3 con 8%, 7% and 6% respectively. These fi ve services group 71% of responses.



Nineteen percent of respondents consider that except for SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 81% of the population.


Table 1.3. Ecuador:Services that you do not use but would like to use

Beyond the reasons for “non-use”, 25% stated that they would like to browse Internet, whereas 23% responded that they were not interested in any services other than those they have to date. Video calls gathered 12% of responses. The rest of the services do not in any case exceed 6% of responses.


Table 1.4. Ecuador: Reasons why you do not use the servicesthat you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place we have 28% of responses grouped under the heading “others” which represents a great number of diverse reasons. In second place, with 22% of responses we have “my handset does not allow it”. Economic reasons are the third motive with 20%. “Unawareness” is stated by 17% of the total. Lastly, with 2%, we have “fear of technology”.



2. Mobile TV


When asked about the use of Mobile TV, only 0.7% of the population mentioned having the service (3 positive responses in 408 cases).


Table 2.2. Ecuador: Interest in hiring Mobile TV

Thirty eight percent of the population non-users of Mobile TV consider that they “surely would hire” (13%) or “probably would hire” it (25%), whereas there is 25% that have “not evaluated it”.


On average, non-users of the service showing willingness to hire Mobile TV would pay US$ 20 per month.

3. Mobile Internet

3.1. Fixed Internet

In Ecuador regardless of the device used, 29% of the population connects to the Internet at home, 21% does so from a booth and 8% at the offi ce. Forty two percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (27%), “send and receive email” (22%) and “chat” (16%).

3.2. Awareness of Mobile Internet Forty four percent of respondents stated they were aware of Mobile Internet. However, among men from 14 to 30 years old affi rmative responses exceeded 61% and 66% of the ABC1 segment also responded positively.

Fifty six percent of respondents stated that they were not aware of Mobile Internet. In turn, 48% of these stated that the service seems “attractive” (34%) or “very attractive” (14%). Among the reasons they emphasized that “it allows me to be connected from any place”. In addition of the 56% of respondents that are not

aware of the Mobile Internet service, 46% consider the service “unattractive” (30%) or “not attractive at all” (16%). Among the reasons, they mentioned “not using the Internet much” and “must be expensive”.


Of the 44% that stated they were aware of the service, 43% at some time have used Mobile Internet. However in the breakdown by gender and age, we noted that men between 20 and 30 years old is the segment that most has used the service, with a rate of 66%, the same as women between 14 and 19 years old.


In Ecuador, 96% of the people that have used Mobile Internet at some time did so through their mobile telephone. Only 4% used it with a data card.


The result coincides with the previous point. Ninety fi ve percent of respondents prefer the Mobile Telephone as a device to connect to the Internet.




Table 3.7. Ecuador: Interest in hiring Mobile Internet

Thirty nine percent of non-users of the service consider that they “surely would hire it” (19%) or that they “probably would hire it” (20%). There is 16% that affi rms that they have not evaluated it, while 45% considers that they would not hire it.


Of the total that “probably would hire” (20%) or “surely would hire” (19%) Mobile Internet, 35% commented that they would use it at home, 27% in public transportation, 22% at work and 10% in public thoroughfares. Only 6% mentioned other places.







Thirty four percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Fourteen percent of the population travels once a year, whereas 8% does so twice. There is 7% that travel 4 times per year.

The segments that travel the most are men from 31 to 45 years old and women from 20 to 30 years old.


Forty four percent of respondents in Ecuador stated that they travel at least once a year. Of these, 12% say they have used their mobile telephone during trips. This percentage rises to 19% in the segment of men from 20 to 30 years old.


Eighty eight percent of travellers do not use their mobile telephone during trips. Sixty four percent of them mentioned not using the service due to “unawareness”, 13% because they consider that their mobile provider “does not provide the service” and 11% considers that the service is expensive.


The 24% of respondents that use their Mobile Telephone during their trips stated they were aware of the services available to them.

Table 4.4. Ecuador: Services available when you travel

Of the 24% that manifested knowing the services provided by mobile telephony during their trips, 22% mentioned SMS.


Table 4.5. Ecuador: Number of calls per trip

The 50% of travellers (34%) that use mobile telephony service during trips (12%) makes less than one call per day. Those that make between 1 or 2 calls per day represent 25% the same as those that make from 3 to 5 calls per day.


Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming in Ecuador is approximately 3%.





Table 5.1. Ecuador: Service that would affect youthe most if it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 37% of total responses. In second place we fi nd the Internet with 26% of responses followed by Television with 19% and Fixed Telephony with 18%.

6. Devices


Part III: Analysis by country / El Salvador


El Salvador

1. Services


Table 1.1. El Salvador: Most used services

Excluding voice, the most used service is SMS with 41% of times mentioned. In second place we have “none” 8%, together with MMS with the same percentage of responses. Then we have games with 7%. MP3, browsing Internet and radio recorded 5% each. These 6 services group 71% of responses.



Twenty fi ve percent of respondents consider that except for the SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 82% of the population.


Table 1.3. El Salvador:Services that you do not use but would like to use

Beyond the reasons for “non-use”, 26% responded that they are not interested in using any service other than those they have to date. “Browsing Internet” was mentioned in 18% of cases, while video calls gathered 11% of responses. The rest of the services do not in any case exceed 8% of responses.


Table 1.4. El Salvador: Reasons why you do not use the services that you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place we have 40% of responses grouped under the heading “others” which represents a great number of diverse reasons. In second place, with 32% of responses we have “my handset does not allow it”. Economic reasons are the third motive with 15%. “Unawareness” is mentioned by 8% of the total.



2. Mobile TV


When asked about the use of Mobile TV, only 0.5% of respondents mentioned having the service (2 positive responses in 402 cases).


Table 2.2. El Salvador: Interest in hiring Mobile TV

Thirty four percent of the population non-users of Mobile TV considers that they would “surely hire” (9%) or “probably hire” it (25%). There is 23% that have “not evaluated it”.



3. Mobile Internet

3.1. Fixed Internet

In El Salvador regardless of the device used, 27% of the population connects to the Internet from a booth, 24% does so at home and 8% at the offi ce. Forty one percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (28%), “send and receive email” (22%) and “chat” (16%).


Sixty nine percent of respondents stated they were aware of Mobile Internet. However, among men from 20 to 30 years old affi rmative responses exceeded 81%. Eighty four percent of the ABC1 segment also responded positively.

Thirty one percent of respondents stated that they were not aware of Mobile Internet. In turn, 46% of these commented that the service seems to them to be “attractive” (37%) or “very attractive” (9%). Among the reasons they emphasized that “it allows me to be connected from any place”.

In addition of the 31% of respondents that are not aware of the Mobile Internet service, 43% consider the service “unattractive” (18%) or “not attractive at all” (25%). Among the reasons stated is that they “are not interested in using the Internet”.


Sixty nine percent of respondents stated that they were aware of Mobile Internet. Of them, 28% have used the service at some time. However in the breakdown by gender and age, we noted that men from 14 to 19 years old is the segment that most has used the service, with a rate of 59%, with women between 14 and 19 years old with a rate of 42%.


In El Salvador, 91% of the people that have used Mobile Internet at some time did so through their mobile telephone. Only 9% used it with a data card.


The result coincides with the previous point. Eighty seven percent of respondents prefer the Mobile Telephone as a device to connect to the Internet.




Table 3.7. El Salvador: Interest in hiring Mobile Internet

Forty percent of non-users of the service consider that they “surely would hire it” (9%) or that they “probably would hire it” (31%). There is 15% that affi rms that they have not evaluated it, while 45% would not consider hiring it.


Of the total that would “probably hire” (31%) or “surely hire” (9%) Mobile Internet, 48% commented that they would use it at home, 21% at work, 14% in public transportation and 8% in public thoroughfares. Only 9% mentioned other places.







Thirty seven percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Fifteen percent of the population travels once a year, whereas 8% does so twice. There is 6% that travel 4 times per year.

The segments that travel the most are men 31 to 45 years old and women from 20 to 30 years old.


Thirty seven percent of respondents in El Salvador stated that they travel at least once a year. Of these, 45% say they have used their mobile telephone during trips. This percentage rises to 58% in the segment of men from 20 to 30 years old.


Fifty fi ve percent of travellers do not use their mobile telephone during trips. Thirty three percent of respondents mentioned not doing so because of “unawareness”, 33% considers that their mobile provider “does not provide the service”. Twenty one percent considers that the service is expensive. Only 11% say that this is because their handset does not allow it.


Nineteen percent of respondents that use their Mobile Telephone during trips stated knowing the services available to them.

Table 4.4. El Salvador: Services available when you travel

Of the 19% that manifested knowing the services provided by mobile telephony during their trips, 45% mentioned SMS and 21% MMS.


Table 4.5. El Salvador: Number of calls per trip

The 31% of travellers (37%) that use the mobile telephony service during trips (45%) make between 1 and 2 calls per day. Those that make between 5 and 10 calls per day represent 30%. Those that make less than one call per day represent 23%.





Table 5.1. El Salvador: Service that would affect you the most if it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 36% of total responses. In second place we fi nd the Internet with 22% of responses followed by Fixed Telephony with 21% and Television with 21%.

6. Devices


Part III: Analysis by country / Guatemala


Guatemala

1. Services


Table 1.1. Guatemala: Most used services

Excluding voice, the most used service is SMS with 43% of times mentioned. In second place we have MMS and games with 8% each. “None” recorded 7%. Then we have with 6% each “navigating the Internet”, radio and MP3. The 6 services detailed group 76% of responses.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 61% of responses. Twenty four percent of respondents consider that except for SMS service, there is no other that is of such importance that it not being provided would mean a change of operator. SMS and “none” group 85% of the population.


Table 1.3. Guatemala:Services that you do not use but would like to use

Beyond the reasons for “non-use”, 38% responded that they are not interested in using any service other than those they have to date. “Browsing Internet” was mentioned in 19% of cases, while video calls gathered 11% of responses. The rest of the services do not in any case exceed 7% of responses.


Table 1.4. Guatemala: Reasons why you do not usethe services that you would like to use




2. Mobile TV


When asked about the use of Mobile TV, of 400 cases, only one response was affi rmative.


Table 2.2. Guatemala: Interest in hiring Mobile TV

Thirty six percent of the population of non-users of Mobile TV considers that they would “surely hire” (9%) or “probably hire” it (27%). There is 22% that have “not evaluated it”.


On average, non-users of the service showing willingness to hire Mobile TV would pay US$ 28 per month.

3. Mobile Internet

3.1. Fixed Internet

In Guatemala regardless of the device used, 28% of the population connects to the Internet at home, 19% does so from a booth and 13% at the offi ce. Forty percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (28%), “send and receive email” (22%) and “chat” (15%).


Sixty eight percent of respondents stated they were aware of Mobile Internet. However, among men from 20 to 30 years old affi rmative responses exceeded 87%. Eighty two percent of the ABC1 segment also responded positively.

Thirty two percent of respondents stated that they were not aware of Mobile Internet. In turn, 56% of these commented that the service seems to them to be “attractive” (48%) or “very attractive” (8%). Among the reasons they emphasized “it allows me to be more connected and save time”.

Also of the 32% of respondents that are not aware of the Mobile Internet service, 32% consider the service “unattractive” (15%) or “not attractive at all” (17%). Among the reasons they mentioned “do not need the service” and “high cost”.


Sixty eight percent stated they were aware of the service. Of these only 34% had used it at some time. However in the breakdown by gender and age, we noted that men from 14 to 30 years old is the segment that most has used the service, with rates exceeding 52%.


In Guatemala, 86% of the persons that have used Mobile Internet at some time did so through their mobile telephone, while 14% used it with a data card. 3.5. Preferred device to connect to Mobile Internet (users)

Although 14% of respondents have connected to Mobile Internet using a data card, 18% prefers this device over the Mobile Telephone.




Table 3.7. Guatemala: Interest in hiring Mobile Internet

Thirty three percent of non-users of the service consider that they “surely would hire it” (9%) or that they “probably would hire it” (24%). There is 23% that affi rms that they have not evaluated it, while 44% would not consider hiring it.




Of the total that would “probably hire” (24%) or “surely hire” (9%) Mobile Internet, 34% commented that they would use it at home, 32% at work, 15% in public thoroughfares and 13% in public transportation. Only 6% mentioned other places.





Forty six percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Seventeen percent of respondents travel once a year, whereas 11% does so twice. There is 6% that travel 4 times per year.



Forty six percent of respondents in Guatemala stated that they travel at least once a year. Of these, 43% say they have used their mobile telephone during trips. This percentage rises to 73% in the segment of men from 46 to 60 years old.


Fifty seven percent of travellers do not use their mobile telephone during trips. Forty one percent of them mentioned not doing so because of “unawareness”. Ten percent considers that the service is expensive.


Forty four percent of respondents that use their Mobile Telephone during trips stated knowing the services available to them.

Table 4.4. Guatemala: Services available when you travel



Table 4.5. Guatemala: Number of calls per trip

Thirty seven percent of travellers (46%) that use mobile telephony during trips (43%) make between 1 and 2 calls per day. Those that make between 5 and 10 calls per day represent 26%. Those that make between 3 and 5 calls per day represent 17%.





Table 5.1. Guatemala: Service that would affect you the mostif it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 45% of total responses. In second place we fi nd the Internet with 30% of responses followed by Television with 13% and Fixed Telephony with 12%.

6. Devices


Part III: Analysis by country / Jamaica


Jamaica

1. Services


Table 1.1. Jamaica: Most used services

Excluding voice, the most used service is SMS with 42% of times mentioned. “None” recorded 14%. Games and MP3 were mentioned 10% and 7% respectively. Then we have with 5% each: ringtones, MMS and radio. The 6 services detailed group 74% of responses.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 62% of responses. Twenty nine percent of respondents consider that except for the SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 91% of responses.


Table 1.3. Jamaica:Services that you do not use but would like to use

Beyond the reasons for “non-use”, 44% of responded say they are not interested in using any services other than those they have to date. “Browsing Internet” was mentioned in 20% of cases, while “checking emails” gathered 9% of responses. The rest of the services do not in any case exceed 4% of responses.


Table 1.4. Jamaica:Reasons why you do not use the services that you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place we haven 44% of responses grouped under the heading “others” which represents a great number of diverse reasons. In second place, with 32% of responses we have “my handset does not allow it”. Economic reasons are the third motive with 12% and “unawareness” is mentioned in 9% of the total.



2. Mobile TV


When asked about the use of Mobile TV, of 400 cases there were no affi rmative responses.


Table 2.2. Jamaica: Interest in hiring Mobile TV

Forty three percent of respondents consider that they would “surely hire” (21%) or “probably hire” it (22%). There is 17% that have “not evaluated it”.

2.3 Price you would be willing to pay for Mobile TV (non-users that probably or surely would hire the service)


3. Mobile Internet

3.1. Fixed Internet

In Jamaica regardless of the device used, 40% of the population connects to the Internet from home, 11% does so at the offi ce and 2% from a booth. Forty seven percent of the population does not connect. The three most popular uses for the Internet are: “send and receive email” (21%), “look for information” (17%) and “browse without a reason” (15%).


Seventy percent of respondents stated they were aware of Mobile Internet. However, among men from 20 to 30 years old affi rmative responses exceeded 85%. Seventy four percent of the ABC1 segment also responded positively.

Thirty percent of respondents stated that they were not aware of Mobile Internet. In turn, 41% of these commented that the service seems to them to be “attractive” (31%) or “very attractive” (10%). Among the reasons they emphasized “it allows me to be more connected all the time in any place”.

In addition of the 30% of respondents that are not aware of Mobile Internet, 45% consider the service “unattractive” (7%) or “not attractive at all” (38%). Among other reasons they stated “not needing it”.


Seventy percent of respondents stated they were aware of Mobile Internet. Of them only 15% had used it at some time. However in the breakdown by gender and age, we noted that the segment of men from 20 to 30 years old is the one that has used the service most, with rates exceeding 37%.


In Jamaica, 93% of the persons that have used Mobile Internet at some time did so through their mobile telephone while 7% used it with a data card.






Table 3.7. Jamaica: Interest in hiring Mobile Internet

Thirty eight percent of non-users of the service consider that they “surely would hire it” (18%) or that they “probably would hire it” (20%). There is 18% that affi rms that they have not evaluated it, while 44% would not consider hiring it.


Of the total that would “probably hire” (20%) or “surely hire” (18%) Mobile Internet, 42% commented that they would use it at home, 22% in public transportation, 13% in public thoroughfares and 12% at work. Only 11% mentioned other places.







Nineteen percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Ten percent of respondents travel once a year, whereas 7% does so twice. There is 1% that travel 4 times per year.



Nineteen percent of respondents in Jamaica stated that they travel at least once a year. Of these, 26% say they have used their mobile telephone during trips.


Seventy four percent of respondents that travel do not use their Mobile Telephone during trips. Of them, 41% mentioned not doing so because they consider that their provider does not provide the service. Thirty four percent consider that the service is expensive, whereas 17% does not do so due to “unawareness”.


Twenty percent of respondents that use their Mobile Telephone during their trips when they travel stated knowing the services available to them.

Table 4.4. Jamaica: Services available when you travel



Table 4.5. Jamaica: Number of calls per trip

The 50% of travellers (19%) that use mobile telephony during trips (26%), make less than one call per day. Those that make 1 or 2 calls per day represent 25%, as do those that make between 3 and 5 calls.



Table 5.1. Jamaica: Service that would affect you the mostif it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 46% of total responses. In second place we fi nd the Internet with 32% of responses followed by Fixed Telephony with 14% and Television with 8%.

6. Devices


Part III: Analysis by country / Mexico


Mexico

1. Services


Cuadro 1.1. México: Most used services

Excluding voice, the most used service is SMS with 38% times mentioned. MMS received 14% of responses. MP3 and radio recorded 7% each. The 4 services detailed group 66% of responses.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 48% of responses. Twenty one percent of respondents consider that except for SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 69% of responses.


Table 1.3. Mexico:Services that you do not use but would like to use

Thirty two percent responded that they are not interested in using any services other than those they have to date. “Browsing Internet” was mentioned in 17% of cases, while video calls gathered 11% of responses and Mobile TV recorded 7%. The rest of the services do not in any case exceed 6% of responses.


Table 1.4. Mexico: Reasons why you do not use the services that you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place we have 32% of responses grouped under the heading “others” which represents a great number of diverse reasons. In second place, with 21% of responses we have “my handset does not allow it”. Economic reasons are the third motive with 17%. “Unawareness” is mentioned by 13% of the total as is the belief that the provider does not provide the service”.



2. Mobile TV


When asked about the use of Mobile TV, of 414 cases there were 12 affi rmative responses which represent 3% of the total.


Table 2.2. Mexico: Interest in hiring Mobile TV

When we surveyed non-users of the service, 34% of them consider that they would “surely hire” (5%) or “probably hire” it (29%). There is 11% that have “not evaluated it”.



3. Mobile Internet

3.1. Fixed Internet

In Mexico regardless of the device used, 42% of the population connects to the Internet from home, 13% does so at the offi ce and 9% from a booth. Thirty six percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (26%), “send and receive email” (23%) and “chat” (12%).


Seventy two percent of respondents stated they were aware of Mobile Internet. However, among men from 14 to 19 years old affi rmative responses exceeded 85%. Seventy six percent of the ABC1 segment also responded positively.

Twenty eight percent of respondents stated that they were not aware of Mobile Internet. In turn 47% of these stated that the service seems “attractive” (37%) or “very attractive” (10%). Among the reasons they emphasized “it allows me to be more connected all

the time in any place”.

In addition of the 28% of respondents that are not aware of the Mobile Internet service, 42% consider the service “unattractive” (22%) or “not attractive at all” (20%). Among the reasons mentioned is “do not need the service”.


Twenty nine percent of the 72% that is aware of Mobile Internet used the service at some time. However in the breakdown by gender and age, we noted that the segment of men from 20 to 30 years old is the one that most has used the service, with rates exceeding 54%.


In Mexico, 76% of the people that have used Mobile Internet at some time did so through their mobile telephone, while 24% used it with a data card.






Table 3.7. Mexico: Interest in hiring Mobile Internet

Forty one percent of non-users of the service consider that they “surely would hire it” (6%) or that they “probably would hire it” (35%). There is 10% that affi rms that they have not evaluated it, while 49% would not consider hiring it.




Of the total that would “probably hire” (35%) or “surely hire” (6%) Mobile Internet, 43% commented that they would use it in public transportation, 19% at work, 18% in public thoroughfares and 13% at home. Only 7% mentioned other places.





Sixty percent of respondents stated that they travel at least once a year, whether within the country or abroad.




Sixty percent of respondents in Mexico stated that they travel at least once a year. Of these, 48% say they have used their mobile telephone during trips.


Of the 40% of travellers that do not use their mobile telephone during trips, 25% mentioned not doing so because they consider that their provider does not provide the service. Twenty fi ve percent consider that the service is expensive, whereas 23% does not use it due to “unawareness”.


Thirty three percent of those that effectively use their Mobile Telephone when they travel stated knowing the services available to them.

Table 4.4. Mexico: Services available when you travel



Table 4.5. Mexico: Number of calls per trip

Thirty one percent of travellers (60%) that use mobile telephony during trips (48%), makes between 1 and 2 calls per day. Those that make from 3 to 5 calls per day represent 23%. Eighteen percent makes less than one call per day.


Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming in Mexico is approximately 2%.





Table 5.1. Mexico:Service that would affect you the most if it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 31% of total responses. In second place we have Fixed Telephony with 30%, followed by Internet with 29% and Television with 10%.

6. Devices


Part III: Analysis by country / Panama


Panama

1. Services


Table 1.1. Panama: Most used services

Excluding voice, the most used service is SMS with 38% of times mentioned. “None” was located in second place with 9%. Browsing Internet was mentioned in 8% of cases, while chat recorded 7%. The 3 services detailed group 53%.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 56% of responses. Twenty eight percent of respondents consider that except for SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 83% of responses.


Table 1.3. Panama:Services that you do not use but would like to use

Thirty two percent responded that they are not interested in using any services other than those they have to date. “Browsing Internet” was mentioned in 18% of cases, while video calls gathered 9% of responses. The rest of the services do not in any case exceed 6% of responses.


Table 1.4. Panama: Reasons why you do not use the servicesthat you would like to use




2. Mobile TV


When asked about the use of Mobile TV, of 406 cases, one affi rmative response was recorded representing 0.2% of the total.


Table 2.2. Panama: Interest in hiring Mobile TV

When non-users of the service were surveyed, 40% of them consider that they would “surely hire” (15%) or “probably hire” it (25%). There is 24% that have not evaluated it.



3. Mobile Internet

3.1. Fixed Internet

In Panama regardless of the device used, 45% of the population connects to the Internet from home, 11% does so from a booth and 9% at the offi ce. Thirty fi ve percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (25%), “send and receive email” (21%) and “chat” (15%).


Seventy percent of respondents stated they were aware of Mobile Internet. However, among men from 20 to 30 years old affi rmative responses exceeded 80%. Eighty two percent of the ABC1 segment also responded positively.

Thirty percent of respondents stated that they were not aware of Mobile Internet. In turn, 61% of these stated that the service seems “attractive” (43%) or “very attractive” (18%). Among the reasons they emphasized is “I can connect in any place”.

In addition of the 30% of respondents that are not aware of the Mobile Internet service, 33% consider the service “unattractive” (13%) or “not attractive at all” (20%). Among the reasons stated are “do not need the service” and “high cost”.


Thirty three percent of the 70% that is aware of Mobile Internet have used the service at some time. However in the breakdown by gender and age, we noted that the segment men from 14 to 30 years old is the one that has used the service the most, recording rates in excess of 45%.


In Panama, 90% of the persons that have used Mobile Internet at some time did so through their mobile telephone. Ten percent used it with a data card.






Table 3.7. Panama: Interest in hiring Mobile Internet

Thirty nine percent of non-users of the service consider that they “surely would hire it” (13%) or that they “probably would hire it” (26%). There is 24% that affi rms that they have not evaluated it, while 37% would not consider hiring it.










Twenty two percent of respondents travel once a year, whereas 13% does so twice. There is 5% that travel abroad 4 times per year.



Fifty percent of respondents in Panama stated that they travel at least once a year. Of these, 27% say they have used their mobile telephone during trips.


Seventy percent of travellers do not use their mobile telephone during trips. Of them, 43% mentioned not doing so because of “unawareness” and 30% because they consider that their mobile provider does not provide the service. Twelve percent stated economic reasons.


The 33% of travellers that effectively use the mobile telephony service when they travel stated knowing the services available to them.

Table 4.4. Panama: Services available when you travel



Table 4.5. Panama: Number of calls per trip

The 33% of travellers that travel abroad (50%) that use the mobile telephone during trips (33%) makes between 3 and 5 calls per day. Those that make 1 to 2 calls per day represent 22%. Seventeen percent makes less than one call per day.


Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming in Panama is approximately 2%.





Table 5.1. Panama: Service that would affect you the mostif it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 41% of total responses. In second place we have Internet with 25%, followed by Television with 19% and Fixed Telephony with 15%.

6. Devices


Part III: Analysis by country / Paraguay


Paraguay

1. Services


Table 1.1. Paraguay: Most used services

Excluding voice, the most used service is SMS with 47% of times mentioned. MMS was located in second place with 11%. Browsing Internet was mentioned in 9% of cases. The rest of the services do not exceed 4% of times mentioned. The 3 services detailed group 67%


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 68% of responses. Twelve percent of respondents consider that except for the SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 81% of responses.


Table 1.3. Paraguay:Services that you do not use but would like to use

Thirty two percent responded that they are not interested in using any services other than those they have to date. “Browsing Internet” was mentioned in 17% of cases, while video calls gathered 10% of responses. The rest of the services do not in any case exceed 7% of responses.


Table 1.4. Paraguay:Reasons why you do not use the services that you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place we have 33% of responses grouped under the heading “others” which represents a great number of diverse reasons. In second place, with 29% of responses we have “my handset does not allow it”. “Unawareness” is mentioned by 16% of the total. Economic reasons are mentioned in 11% of cases.



2. Mobile TV


When asked about the use of Mobile TV, of 414 cases there were 8 affi rmative responses, representing 2% of the total.


Table 2.2. Paraguay: Interest in hiring Mobile TV

When non-users of the service were surveyed, 32% of them consider that they would “surely hire” (10%) or “probably hire” (22%) the service. There is 19% that have “not evaluated it”.



3. Mobile Internet

3.1. Fixed Internet

In Paraguay regardless of the device used, 26% of the population connects to the Internet from home, 18% does so from a booth and 14% at the offi ce. Forty two percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (26%), “send and receive email” (22%) and “chat” (15%).


Seventy two percent of respondents stated they were aware of Mobile Internet. However, among men and women 14 to 19 years old affi rmative responses exceeded 80%. Seventy seven percent of the ABC1 segment also responded positively.Twenty eight percent of respondents stated that they were not aware of Mobile Internet. In turn, 61% of these commented that the service seems to them to be “attractive” (46%) or “very attractive” (15%). Among the reasons they emphasized “I can connect in any place”. In addition of the 28% of respondents that are not aware of the Mobile Internet service, 30% consider

the service “unattractive” (12%) or “not attractive at all” (18%). Among the reasons mentioned are “do not need the service” and “am not aware of it”.


Thirty fi ve percent of the 72% that are aware of Mobile Internet have used the service at some time. However in the breakdown by gender and age, we noted that the segment of men from 14 to 19 years old has used the service the most, recording rates in excess of 55%.


In Paraguay, 92% of the persons that have used Mobile Internet at some time did so through their mobile telephone. Eight percent used it with a data card.


Although 10% of respondents have connected to Mobile Internet using a data card, 13% prefer this device over the Mobile Telephone.




Table 3.7. Paraguay: Interest in hiring Mobile Internet

Thirty seven percent of non-users of the service consider that they “surely would hire it” (11%) or that they “probably would hire it” (26%). There is 25% that affi rms that they have not evaluated it, while 38% would not consider hiring it.









Fifty eight percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Twenty six percent of respondents travel once a year, whereas 13% does so twice. There is 8% that travel 4 times per year.

The segment that most travels is women from 31 to 45 years old.


Fifty eight percent of respondents in Paraguay stated that they travel at least once a year. Of these, 33% say they have used their mobile telephone during trips.


Sixty seven percent of travellers do not use their mobile telephone during trips. Of them, 39% mentioned not doing so because they consider that their mobile provider does not provide the service”, 38% due to “unawareness. Eight percent argues economic reasons.


Thirty fi ve percent of travellers that effectively use mobile telephony services when they travel manifested that they did not know the services available to them through Roaming.

Table 4.4. Paraguay: Services available when you travel

Of the 35% that manifested knowing the services

provided by mobile telephony during their trips, 49% mentioned SMS and 18% MMS.


Table 4.5. Paraguay: Number of calls per trip

Twenty eight percent of travellers (58%) that use the mobile telephony service during trips (33%), makes between 3 and 5 calls per day. Those that make 1 to 2 calls per day represent 25%. Eighteen percent makes between 5 and 10 calls per day, the same percentage as those that make from 10 to 20 calls.


Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming in Paraguay is approximately 12%.



Table 5.1. Paraguay:Service that would affect you the mostif it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 50% of total responses. In second place we have Television with 18%, followed by Fixed Telephony with 17% and lastly Internet with 15%.



6. Devices


Part III: Analysis by country / Peru


Peru

1. Services


Table 1.1. Peru: Most used services

Excluding voice, the most used service is SMS with 43% times mentioned. MMS was located in second place with 12%. Games was mentioned in 9% of cases. The rest of the services do not exceed 7% of times mentioned. The 3 services detailed group 64% of responses.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 57% of responses. Twenty one percent of respondents consider that except for the SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” group 78% of responses.


Table 1.3. Peru:Services that you do not use but would like to use

Twenty two percent responded that they are not interested in using any services other than those they have to date. “Browsing Internet” was mentioned in 14% of cases, while video calls gathered 14% of responses. Nine percent mentioned that they would like to use Mobile TV. The rest of the services do not in any case exceed 7% of responses.


Table 1.4. Peru:Reasons why you do not use the servicesthat you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place we have “my handset does not allow it” with 40% of responses. In second place, with 25% we have “others”, item that groups a large variety of responses. “Unawareness” is mentioned by 13% of the total. Economic reasons are mentioned in 11% of cases.



2. Mobile TV


When asked about the use of Mobile TV, of 417 cases there were 8 affi rmative responses, which represent 2% of the total.


Table 2.2. Peru: Interest in hiring Mobile TV

When non-users of the service were surveyed, 36% of them consider that they would “surely hire” (11%) or “probably hire” (25%) the service. There is 31% that has “not evaluated it”.



3. Mobile Internet

3.1. Fixed Internet

In Peru regardless of the device used, 38% of the population connects to the Internet from home, 22% does so from a booth and 10% at the offi ce. Thirty percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (25%), “send and receive email” (20%) and “chat” (17%).


Sixty four percent of respondents stated they were aware of Mobile Internet. However, among men from 20 to 30 years old affi rmative responses exceeded 88%. Seventy fi ve percent of the ABC1 segment also responded positively.

Thirty six percent of respondents stated that they were not aware of Mobile Internet. In turn, 65% of these commented that the service seems to them to be “attractive” (52%) or “very attractive” (13%). Among the reasons they emphasized “more practical”.

In addition of the 36% of respondents that are not aware of the Mobile Internet service, 32% consider the service “unattractive” (15%) or “not attractive at all” (17%). Among the reasons they mentioned are “do not need the service” and “not interested in it”.


Thirty fi ve percent of the 64% that is aware of Mobile Internet have used the service at some time. However in the breakdown by gender and age, we noted that the segment of men from 20 to 30 years old is the one that has used the service most, recording rates in excess of 44%.


In Peru, 88% of the people that used Mobile Internet at some time did so through their mobile telephone. Twelve percent used it with a data card.



3.6.Time used (users)



Table 3.7. Peru: Interest in hiring Mobile Internet

Thirty nine percent of non-users of the service consider that they “surely would hire it” (11%) or that they “probably would hire it” (28%). There is 25% that affi rms that they have not evaluated it, while 36% would not consider hiring it.


Of the total that would “probably hire” (28%) or “surely hire” (11%) Mobile Internet, 39% commented that they would use it in public transportation, 27% at home, 20% at work and 8% in public thoroughfares. Only 6% mentioned other places.







Fifty four percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Twenty three percent of respondents travel once a year, whereas 19% does so twice. There is 6% that travel 4 times per year.



Fifty four percent of respondents in Peru stated that they travel at least once a year. Of these, 31% say they have used their mobile telephone during trips.


Sixty nine percent of travellers do not use their mobile telephone during their trips. The main reasons mentioned were “unawareness” with 52% and 24% considers that their mobile provider does not provide the service.


Forty eight percent of travellers that effectively use mobile telephony services when they travel stated they were not aware of the services available to them.

Table 4.4. Peru: Services available when you travel



Cuadro 4.5. Peru: Cantidad de llamados por viaje

Forty nine percent of travellers (54%) that use mobile telephony services during trips (31%) make between 3 and 5 calls per day. Those that make 1 to 2 calls per day represent 21%. Fifteen percent make between 5 and 10 calls a day, the same percentage as those that make from 10 to 20 calls.


Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming in Peru is approximately 1%.



Table 5.1. Peru: Service that would affect you the most if it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 41% of total responses. In second place we have Internet with 25%, followed by Television with 18% and lastly Fixed Telephone with 16%.



6. Devices


Part III: Analysis by country / Puerto Rico


Puerto Rico

1. Services


Table 1.1. Puerto Rico: Most used services

Excluding voice, the most used service is SMS with 37% of times mentioned. “None” was located in second place with 15%. “Browsing Internet” was mentioned in 8% of cases as was roaming. The rest of the services do not exceed 7% of times mentioned. The 3 items detailed group 53% of responses.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 50% of responses. Thirty fi ve percent of respondents consider that except for the SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 85% of responses.


Table 1.3. Puerto Rico:Services that you do not use but would like to use

Fifty two percent responded that they are not interested in using any services other than those they have to date. “Browsing Internet” was mentioned in 12% of cases, while video calls gathered 8% of responses. The rest of the services do not in any case exceed 3% of responses.


Table 1.4. Puerto Rico:Reasons why you do not use the services that you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place a large variety of responses are grouped in the “others” item with 64%, followed by “my handset does not allow it” with 16% of responses. Economic reasons are mentioned in third place with 14%.



2. Mobile TV


When asked about the use of Mobile TV, of 404 cases only 2 affi rmative responses were recorded, representing 0.5% of the total.


Table 2.2. Puerto Rico: Interest in hiring Mobile TV




3. Mobile Internet

3.1. Fixed Internet

In Puerto Rico regardless of the device used, 52% of the population connects to the Internet from home, 12% does so at the offi ce and 6% from a booth. Thirty percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (23%), “send and receive email” (22%) and “chat” (12%).


Eighty percent of respondents stated they were aware of Mobile Internet. However, among men from 14 to 30 years old affi rmative responses exceeded 89%. Eighty six percent of the ABC1 segment also responded positively.

Twenty percent of respondents stated that they were not aware of Mobile Internet. In turn, 40% of these commented that the service seems to them to be “attractive” (37%) or “very attractive” (3%). Among the reasons they emphasized “connectivity from any place”.

In addition, of the 20% of respondents that are not aware of the Mobile Internet service, 46% consider the service to be “unattractive” (16%) or “not attractive at all” (30%). Among the reasons, they stated “high cost” and “do not like the Internet”.


Thirty fi ve percent of the 80% that is aware of Mobile Internet have used the service at some time. However in the breakdown by gender and age, we noted that the segment of men between 14 and 19 years old is the one that has used the service the most, recording rates in excess of 63%.


In Puerto Rico, 86% of the people that used Mobile Internet at some time did so through their mobile telephone. Fourteen percent used it with a data card.






Table 3.7. Puerto Rico: Interest in hiring Mobile Internet

Twenty two percent of non-users of the service consider that they “surely would hire it” (8%) or that they “probably would hire it” (14%). There is 19% that affi rms that they have not evaluated it, while 59% would not consider hiring it.


Of the total that would “probably hire” (14%) or would “surely hire” (8%) Mobile Internet, 36% commented that they would use it at home, 21% at work, 18% in public transportation and 14% in public thoroughfares. Only 11% mentioned other places.




Non-users that show willingness to hire the service, consider that on average, they would be willing to pay US$ 31 per month.



Sixty two percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Thirty one percent of respondents travel once a year, whereas 16% do so twice. There is 8% that travel 4 times per year.



Sixty two percent of respondents in Puerto Rico stated that they travel at least once a year. Of these, 59% say they have used their mobile telephone during trips.


Forty one percent of travellers do not use their mobile telephone during trips. Of them, 42% mentioned not doing so because they consider that their mobile provider does not provide the service”, 27% because it is “very expensive” and 21% due to “unawareness”.


Twenty seven percent of travellers that effectively use their Mobile Telephone when they travel manifested that they are not aware of the services available to them.

Table 4.4. Puerto Rico: Services available when you travel



Table 4.5. Puerto Rico: Number of calls per trip

Thirty seven percent of travellers (62%) that use mobile telephony services during trips (59%), make between 3 and 5 calls per day. Those that make 1 to 2 calls per day represent 24%. Twenty three percent make between 5 and 10 calls per day. Thirteen percent make over 10 calls per day. Only 3% makes less than one call per day.



Table 5.1. Puerto Rico: Service that would affect you the mostif it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 51% of total responses. In second place we have Internet with 26% followed by Television with 16% and lastly Fixed Telephone with 7%.

6. Devices


Part III: Analysis by country / Dominican Republic


Dominican Republic

1. Services


Table 1.1. Dominican Republic: Most used services

Excluding voice, the most used service is SMS with 46% times mentioned. Games was located in second place with 9%. MMS was mentioned by 8% of cases. The rest of the services do not exceed 7% times mentioned. The 4 items detailed group 62% of responses.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 68% of responses. Nineteen percent of respondents consider that except for the SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 87% of responses.


Table 1.3. Dominican Republic: Services that you do not usebut would like to use

Thirty seven percent responded that they are not interested in using any services other than those they have to date. “Browsing Internet” was mentioned in 16% of cases, while video calls gathered 11% of responses. The rest of the services do not in any case exceed 7% of responses.


Table 1.4. Dominican Republic: Reasons why you do not use the services that you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place a large variety of responses are consolidated in the “others” item with 46%, followed by “my handset does not allow it” with 30% of responses. In third place we have economic reasons with 10% of responses.



2. Mobile TV


When asked about the use of Mobile TV, of 416 cases there were only 4 affi rmative responses, representing 1% of the total.


Table 2.2. Dominican Republic:Interest in hiring Mobile TV

When non-users of the service were surveyed, 37% of them consider that they would “surely hire it” (7%) or “probably hire it” (30%). There is 24% that have “not evaluated it”.



3. Mobile Internet

3.1. Fixed Internet

In the Dominican Republic regardless of the device used, 28% of the population connects to the Internet from home, 13% does so from a booth and 7% at the offi ce. Fifty two percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (25%), “send and receive email” (19%) and “chat” (19%).


Seventy three percent of respondents stated they were aware of Mobile Internet. However, among men from 14 to 19 years old affi rmative responses exceeded 93%. Eighty seven percent of the ABC1 segment also responded positively.

Twenty seven percent of respondents stated that they were not aware of Mobile Internet. In turn, 82% of these stated that the service seems “attractive” (62%) or “very attractive” (20%). Among the reasons they emphasized “connectivity from any place and at all times”.

In addition of the 27% of respondents that are not aware of the Mobile Internet service, 15% consider the service “unattractive” (10%) or “not attractive at all” (5%). Among the reasons they mentioned “I prefer to connect in the traditional way”.


Twenty three percent of the 73% that is aware of Mobile Internet used the service at some time. However in the breakdown by gender and age, we noted that the segment of men between 20 and 30 years old has used the service the most, recording rates in excess of 37%.


In the Dominican Republic, 83% of the people that have used Mobile Internet at some time did so through their mobile telephone. Seventeen percent used it with a data card.






Table 3.7. Dominican Republic:Interest in hiring Mobile Internet

Forty two percent of non-users of the service consider that they “surely would hire it” (6%) or that they “probably would hire it” (36%). There is 26% that affi rms that they have not evaluated it, while 32% would not consider hiring it.









Thirty seven percent of respondents stated that they travel at least once a year, whether within the country or abroad.




Thirty seven percent of respondents in the Dominican Republic stated that they travel at least once a year. Of these, 29% say they have used their mobile telephone during trips.


Seventy one percent of travellers do not use their mobile telephone during trips. Of them, 39% mentioned not doing so because they consider that their mobile provider does not provide the service and 38% due to “unawareness”.


Forty two percent of travellers that effectively use their Mobile Telephone when they travel stated knowing the services available to them. Of them they all mentioned SMS.


Table 4.5. Dominican Republic: Number of calls per trip

Thirty seven percent of travellers (38%) that use mobile telephony service during trips (29%) make between 1 and 2 calls per day. Those that make 3 to 5 calls per day represent 26%. Twenty one percent make between 10 and 20 calls per day. Eleven percent make between 5 and 10 calls per day. Only 5% make less than one call per day.



Table 5.1. Dominican Republic: Service that would affectyou the most if it stopped working for a day


6. Devices


Part III: Analysis by country / Trinidad & Tobago


Trinidad & Tobago

1. Services


Table 1.1. Trinidad & Tobago: Most used services

Excluding voice, the most used service is SMS with 36% times mentioned. Games was located in second place with 11%. MP3 was mentioned in 10% of cases. MMS captured 9% of responses. The 4 items detailed group 67%.



Forty percent of respondents consider that except for the SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 90% of responses.


Table 1.3. Trinidad & Tobago:Services that you do not use but would like to use

Forty eight percent responded that they are not interested in using any services other than those they have to date. “Browsing Internet” was mentioned in 16% of cases, while “checking emails” gathered 10% of responses. The rest of the services do not in any case exceed 4% of responses.


Table 1.4. Trinidad & Tobago: Reasons why you do not usethe services that you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place a large variety of responses are grouped and consolidated in the item “others” with 67% followed by “my handset does not allow it” with 18% of responses. In third place, with 6% we have economic reasons.



2. Mobile TV


When asked about the use of Mobile TV, of 401 cases, no affi rmative responses were recorded.


Table 2.2. Trinidad & Tobago: Interest in hiring Mobile TV

When non-users of the service were surveyed, 41% consider that they would “surely hire it” (18%) or “probably hire it” (23%). There is 12% that has “not evaluated it”.



3. Mobile Internet

3.1. Fixed Internet

In Trinidad & Tobago regardless of the device used, 42% of the population connects to the Internet from home, 12% does so at the offi ce and 4% from a booth. Forty two percent of the population does not connect. The three most popular uses for the Internet are: “send and receive email” (21%), “look for information” (18%), and “chat” (13%).


Eighty nine percent of respondents stated they were aware of Mobile Internet. However, among men from 14 to 30 years old affi rmative responses reached 100%. Ninety percent of the ABC1 segment also responded positively.

Eleven percent of respondents stated that they were not aware of Mobile Internet. In turn, 15% of these stated that the service seems “attractive” (13%) or “very attractive” (2%). Among the reasons they emphasized “connectivity from any place” and “allows doing without the PC”.

In addition of the 11% of respondents that are not aware of the Mobile Internet service, 74% considers the service “unattractive” (7%) or “not attractive at all” (67%). Among the reasons we fi nd “high cost” and “do not like the Internet”.


Ten percent of the 89% that are aware of Mobile Internet have used the service at some time. However in the breakdown by gender and age, we noted that the segment of men between 20 and 30 years old has used the service the most, recording rates in excess of 17%.


In Trinidad & Tobago, 85% of the people that have used Mobile Internet at some time did so through their mobile telephone. Fifteen percent used it with a data card.






Table 3.7. Trinidad & Tobago: Interest in hiring Mobile Internet

Thirty eight percent of non-users of the service consider that they “surely would hire it” (19%) or that they “probably would hire it” (19%). There are 5% that affi rm that they have not evaluated it, while 57% would not consider hiring it.









Thirty percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Eighteen percent of respondents travel once a year, whereas 7% do so twice and 3% travel 4 times per year.

The segments that most travel are men and women from 46 to 60 years old.


Thirty percent of respondents in Trinidad & Tobago stated that they travel at least once a year. Of these, 51% say they have used their mobile telephone during trips.


Of the forty nine percent of travellers that do not use their mobile telephone during their trips, 43% mentioned not doing so because they consider that it is “very expensive”, and 25% believe that their “mobile provider does not provide the service” and 18% due to “unawareness”.


Twenty one percent of travellers that effectively use the mobile telephony service when they travel stated knowing the services available to them.

Table 4.4. Trinidad & Tobago: Services available when you travel

Of the 21% that manifested knowing the services provided by mobile telephony during their trips, 47% mentioned SMS. Ringtones, MP3 and checking emails obtained 9% of times mentioned each.


Table 4.5. Trinidad & Tobago: Number of calls per trip

Forty six percent of travellers (30%) that use the mobile telephony service during trips (51%), make between 1 and 2 calls per day. Those that make less than one call per day represent 31%. Fifteen percent make between 3 and 5 calls per day. Eight percent make between 5 and 10 calls per day.





Table 5.1. Trinidad & Tobago: Service that would affect you the most if it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 45% of total responses. In second place we have Internet with 32% followed by Fixed Telephone with 14% and lastly Television with 9%.

6. Devices


Part III: Analysis by country / Uruguay


Uruguay

1. Services


Table 1.1. Uruguay: Most used services

Excluding voice, the most used service is SMS with 46% of times mentioned. MMS was located in second place with 12%. Games was mentioned in 10% of cases. Ringtones captured 6% of responses. The 4 items detailed group 75%.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 67% of responses. Twenty percent of respondents consider that except for the SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 87% of responses.


Table 1.3. Uruguay:Services that you do not use but would like to use

Twenty two percent responded that they are not interested in using any services other than those they have to date. “Browsing Internet” was mentioned in 19% of cases, while video calls gathered 15% of responses. The rest of the services do not in any case exceed 7% of responses.


Table 1.4. Uruguay: Reasons why you do not use the servicesthat you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place we have with 40% “my handset does not allow it”, with 25% a large variety of responses are grouped and consolidated in the item “others”, followed by “unawareness” with 14% of responses. Economic reasons are stated in 13% of cases.



2. Mobile TV


When asked about the use of Mobile TV, of 413 cases, only 3 gave positive responses. This represents 0.7%.


Table 2.2. Uruguay: Interest in hiring Mobile TV

When non-users of the service were surveyed, 21% of them consider that they would “surely hire” (4%) or “probably hire” (17%) the service. There are 16% that have “not evaluated it”.



3. Mobile Internet

3.1. Fixed Internet

In Uruguay regardless of the device used, 35% of the population connects to the Internet from home, 16% does so from a booth and 12% at the offi ce. Thirty seven percent of the population does not connect. The three most popular uses for the Internet are: “send and receive email” (25%), “look for information” (24%), and “chat” (15%).


Sixty four percent of respondents stated they were aware of Mobile Internet. However, among men from 14 to 30 years old affi rmative responses exceed 83%.

Thirty six percent of respondents stated that they were not aware of Mobile Internet. In turn, 38% of these stated that the service seems “attractive” (33%) or “very attractive” (5%). Among the reasons they emphasized “connectivity from any place”.

In addition of the 36% of respondents that are not aware of the Mobile Internet service, 54% consider the service “unattractive” (17%) or “not attractive at all”

(37%). Among the reasons they stated “not needing it”.


Twenty eight percent of the 64% that is aware of Mobile Internet have used the service at some time. However in the breakdown by gender and age, we noted that the segment of men between 14 and 19 years old has used the service the most, recording rates in excess of 48%.


In Uruguay, 81% of the people that have used Mobile Internet at some time did so through their mobile telephone. Nineteen percent used it with a data card.






Table 3.7. Uruguay: Interest in hiring Mobile Internet

Twenty three percent of non-users of the service consider that they “surely would hire it” (3%) or that they “probably would hire it” (20%). There is 14% that affi rms that they have not evaluated it, while 63% would not consider hiring it.


Of the total that would “probably hire” (20%) or “surely hire” (3%) Mobile Internet, 31% commented that they would use it at home, 25% in public transportation, 21% in public thoroughfares and 15% at work. Only 8% mentioned other places.







Forty nine percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Twenty two percent of respondents travel once a year, whereas 12% does so twice and 6% travel 4 times per year.



Forty nine percent of respondents in Uruguay stated that they travel at least once a year. Of these, 21% say they have used their mobile telephone during trips.


Seventy nine percent of travellers do not use their mobile telephone during trips. The main reasons stated were: “my mobile provider does not provide the service” and “unawareness”.


Twenty one percent of travellers that effectively use the mobile telephony service when they travel stated knowing the services available to them.

Table 4.4. Uruguay: Services available when you travel

Of the 29% that manifested knowing the services provided by mobile telephony during their trips, 39% mentioned SMS. MMS and checking emails were each mentioned 15% of the time.


Table 4.5. Uruguay: Number of calls per trip

Twenty fi ve percent of travellers (49%) that use mobile telephony service during trips (21%), make between 5 and 10 calls per day. Those that make between 3 and 5 calls represent 24%. Seventeen percent make between 1 and 2 calls per day, the same as those that make between 10 and 20 and those with less than one call per day.


Based on a Study performed by Convergencia Research for GSMA LA, the average rate of use of Roaming in Uruguay is approximately 6%.



Table 5.1. Uruguay: Service that would affect you the mostif it stopped working for a day

According to respondents the Mobile Telephone is the service that would affect them the most if it stopped working for a day with 43% of total responses. In second place we have Fixed Telephone with 20% followed by television with 19% and lastly Internet with 18%.



6. Devices


Part III: Analysis by country / Venezuela


Venezuela

1. Services


Table 1.1. Venezuela: Most used services

Excluding voice, the most used service is SMS with 42% of times mentioned. MMS was located in second place with 12%. “Browsing Internet” was mentioned in 8% of cases. Games and MP3 obtained 6% of responses each. The 5 items detailed group 75% of responses.


When respondents were asked regarding which service if it were not provided would make them change mobile telephony operator, we evidenced the importance of SMS for customers with 61% of responses. Twenty percent of respondents consider that except for the SMS service, there is no other service that would be of such importance as to lead to a change of operator. SMS and “none” groups 81% of responses.


Table 1.3. Venezuela:Services that you do not use but would like to use

Forty percent responded that they are not interested in using any services other than those they have to date. “Browsing Internet” was mentioned in 16% of cases, while video calls gathered 8% of responses. The rest of the services do not in any case exceed 6% of responses.


Table 1.4. Venezuela:Reasons why you do not use the servicesthat you would like to use

These responses delve into the reasons for which customers do not have the services that they effectively would like to use. In fi rst place we have with 32% a large variety of responses consolidated in the item “others”, with 30% we have “my handset does not allow it”, followed by “unawareness” with 17% of responses. Economic reasons are stated in 13% of cases.



2. Mobile TV


When asked about the use of Mobile TV, of 412 cases, 40 responded affi rmatively, placing Venezuela as the country with the most penetration of the service in the region, with 10% representation.

2.2. Opinion regarding Mobile TV service (users)

Table 2.2. Venezuela:Opinion regarding Mobile TV service (users only)

When users with Mobile TV were asked their opinion in respect to the service, 71% coincided in their interest in it. For 17% it is “very interesting”, whereas the remaining 54% considers that it is “interesting”.

There is 8% that deem it “neither interesting nor uninteresting”. Twenty one percent of users show lack of interest in the service: 18% considers it “not very interesting” whereas the remaining 3% fi nds it “not interesting at all”.


Table 2.3. Venezuela: Mobile TV content consumed (users only)

Forty nine percent of respondents that have the service consume sports, 31% news and 11% movies and series.


Table 2.4. Venezuela: Place of use of Mobile TV (users only)

Thirty percent of users use the service in public transportation, 21% at work, 18% at home, with the same percentage for public thoroughfares, whereas the remaining 13% mention diverse places.


Forty seven percent uses the service with a subscription, 35% pays per program and the remaining 18% states other payment systems.


On average, the use of the service is 40 minutes per day.


Fifty four percent of respondents would accept advertising in the service if this would reduce the cost. Forty three percent would not accept it, whereas the remaining 3% does not know or does not answer.


Table 2.8. Venezuela: Interest in hiring Mobile TV





On average, non-users of the service showing willingness to hire Mobile TV, would pay US$ 31.60 per month.

3. Mobile Internet

3.1. Fixed Internet

In Venezuela regardless of the device used, 50% of the population connects to the Internet from home, 15% at the offi ce and 8% does so from a booth. Twenty percent of the population does not connect. The three most popular uses for the Internet are: “look for information” (23%), “send and receive email” (19%) and “chat” (15%).


Seventy six percent of respondents stated they were aware of Mobile Internet. However, among men from 20 to 30 years old affi rmative responses exceed 88%. Eighty two percent of the ABC1 segment gave positive responses.

Twenty four percent of respondents stated that they were not aware of Mobile Internet. In turn, 57% of these stated that the service seems “attractive” (48%) or “very attractive” (9%). Among the reasons they emphasized “connectivity from any place”.

In addition of the 24% of respondents that are not aware of the Mobile Internet service, 38% consider the service “unattractive” (17%) or “not attractive at all” (21%). The reasons given include “I do not like the Internet”.


Forty three percent of the 76% that is aware of Mobile Internet have used the service at some time. However in the breakdown by gender and age, we noted that the segment of men between 14 and 19 years old has used the service the most, recording rates in excess of 70%.


In Venezuela, 90% of the persons that have used Mobile Internet at some time did so through their mobile telephone. Ten percent used it with a data card.






Table 3.7. Venezuela: Interest in hiring Mobile Internet

Forty eight percent of non-users of the service consider that they “surely would hire it” (9%) or that they “probably would hire it” (39%). There is 14% that affi rms that they have not evaluated it, while 38% would not consider hiring it.


Of the total that “probably would hire” (39%) or “surely would hire” (9%) Mobile Internet, 27% commented that they would use it in public transportation, 24% at home, 24% at work, whereas 17% in public thoroughfares. Only 8% mentioned other places.


Non-users that show willingness to hire the service, consider that on average, they would be willing to pay US$ 29 per month.



Sixty two percent of respondents stated that they travel at least once a year, whether within the country or abroad.

Twenty one percent of respondents travel once a year, whereas 19% do so twice. There are 8% that travel 4 times per year. The segment that most travels is men from 31 to 45 years old.


Sixty two percent of respondents in Venezuela stated that they travel at least once a year. Of these, 38% say they have used their mobile telephone during trips.




Seventy nine percent of travellers do not use their mobile telephone during trips. The main reasons stated were: “my mobile provider does not provide the service” with 31%, “unawareness” with 27% and “is expensive” with 20% of times mentioned.


Fifty one percent of travellers that effectively use the mobile telephony service when they travel stated knowing the services available to them.

Table 4.4. Venezuela: Services available when you travel

Of the 51% that manifested knowing the services provided by mobile telephony during their trips, 54% mentioned SMS followed by MP3 with 7%. Radio and checking emails obtained 6% of times mentioned each. The rest of the services were mentioned in less than 5% of cases.


Table 4.5. Venezuela: Number of calls per trip

Forty percent of travellers (62%) that use the mobile telephony service during trips (38%) make between 3 and 5 calls per day. Those that make between 1 and 2 calls represent 18%, as do those that make between 5 and 10. Fourteen percent makes less than one call per day and 10% makes from 10 to 20 calls.



Table 5.1. Venezuela: Service that would affect you the mostif it stopped working for a day


6. Devices


Latin America

Part IV: Annexes

Part IV: Annexes


WorkTeam Convergencia:

Germán RodríguezCEO Grupo Convergencia & Convergencialatina

Mariana Rodríguez ZaniConvergencialatina Director

O. +54 11 4345 3036 int. 124M. +54 911 5005 0396 [email protected]

Gustavo JorgeConvergencia Research ManagerDirector of the Study

O. +54 11 4345 3036 int. 122M. +54 911 6400 [email protected]

Lina RiveroConvergencia Research Analyst

O. +54 11 4345 3036 int. 113M. +54 911 6400 [email protected]

Latin America

www.gsmlaa.org

Technology

Trends for New Mobile Telephony Services in Latin America and the Caribbean