Transforming public engagement

through social media

Craig Thomler Managing Director

Delib Australia & New Zealand

August 2012

Who am I?

What is Delib?

New Zealand vs Australia New Zealand* Australia**

Internet access 86% 98%

Facebook users (of population) 51% 60%

LinkedIn users (of population) 14% 15%

Twitter users (of population) 8% 10%

Test Cricket (from 1946) 8 27 17 draws

One day Cricket (from 1974) 34 84 5 no results

Men’s International Rugby Union 98 44

Women’s International Rugby Union 6 0

* World Internet Project, Dec 2011 / Catalyst90 March 2012 ** Yellow Social Media Report June 2012 / SocialMediaNews.com.au

6/09/11

Australia’s social media experience

Use internet: 98%

Use social media:

• 62% of Australians

• 73% of Commonwealth agencies

• 72% of Commonwealth politicians

Answer Response Share

For stakeholder engagement or collaboration 32 54.24%

Operating an information campaign 25 42.37%

Responding to customer enquiries/comments/complaints 25 42.37%

For engaging with journalists and media outlets 24 40.68%

For engagement or collaboration with other government agencies

24 40.68%

Monitoring citizen, stakeholder and/or lobbyist views and activities

17 28.81%

For a public consultation process 16 27.12%

For a stakeholder or other restricted access consultation 13 22.03%

Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%

For policy or services co-design 7 11.86%

Why do agencies use social media?

Social media tool Use now Likely to

Social networking (e.g. Facebook, Google+ or Myspace) 68.6% 24.8%

Micro-blogging site (Twitter) 41.2% 32.7%

Video-sharing (e.g. Youtube/Vimeo etc.) 39.9% 24.8%

Professional networking (e.g.LinkedIn) 24.8% 18.3%

Photo/picture-sharing (e.g.Flickr or Picasa) 21.6% 21.6%

Online forums like Google or Yahoo groups 17.0% 13.1%

Mobile apps (e.g. Snap Send Solve) 15.7% 26.1%

Presentation sharing/viewing (e.g. Slideshare) 8.5% 15.0%

Extranet/wikis (not Wikipedia) 6.5% 6.5%

SMS communication 3.9% 2.0%

Internal micro-blogging (e.g. Yammer) 2.6% 1.3%

DA apps (e.g. Planning Alerts) 2.0% 2.0%

At local government levels…

Source: Purser, K. 2012. Using Social Media in Local Government Survey 2011 Survey Report. Australian Centre of Excellence for Local Government, University of Technology Sydney

All levels of Australian governments Over 600 online consultations in last four years

Over 580 Departmental Twitter accounts

Over 150 agency blogs

Over 140 Facebook pages

Over 120 agency mobile apps

Over 55 agency YouTube channels

At least 7 data competitions

Growth in Twitter use

0

100

200

300

400

500

600

Cumulative government Twitter accounts

Narromine Shire Council

Twitter use by govt. level & state

National 24%

State 50%

Local 26%

ACT 6%

NT 0%

NSW 26%

QLD 9%

SA 10%

TAS 1%

VIC 17%

WA 8%

NAT 23%

By level of government By state

Government as media

Government as convenor

Government as platform

Crowdsourcing

The more things

change, the more

they stay the

same…

Source: IAP2.org

Inform

Consult

Involve

Collaborate

Empower

The goals have not changed

People

Objectives

Strategy

Technology

Processes need to reflect the goals

Inform http://www.alert.sa.gov.au/

Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx

Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm

Consult http://speakupaustin.org/

Involve http://my2050.decc.gov.uk/

Involve http://www.challenge.gov

Collaborate http://www.galaxyzoo.org/

Collaborate http://trove.nla.gov.au/newspaper?q=

Empower http://data.gov.sg

Empower http://app.monitor.abares.gov.au/

Empower http://http://theopenbudget.org/

Empower http://govmonitor.org

Zombies….

Questions?

Jared Bothwell

jared@publicvoice.co.nz

@jaredbothwell

http://publicvoice.co.nz

Contacts

Craig Thomler

craig@delib.net

@CraigThomler

http://eGovAU.blogspot.com

www.delib.net/australia/

@Delibaunz